News Releases

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

February 07, 2019
CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.... more

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

February 07, 2019
CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.... more

TMC Announces April-December 2018 Financial Results

TMC Announces April-December 2018 Financial Results

February 06, 2019
TOYOTA CITY, Japan, February 6, 2019—Toyota Motor Corporation (TMC) today announces its financial results for the nine-month period ended December 31, 2018.... more

Toyota to Unleash New TRD Pro Beast in Chicago

Toyota to Unleash New TRD Pro Beast in Chicago

February 05, 2019
PLANO, Texas (February 5, 2019) – A new TRD Pro off-road beast will be unleashed at this year’s Chicago Auto Show, leading the charge for a host of updates across the TRD Pro lineup. ... more

RAV4 “What If?” Campaign Features An Invitation To Do More

RAV4 “What If?” Campaign Features An Invitation To Do More

February 04, 2019
PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. ... more

2020 Toyota Supra Gets Into the Big Game With Commercial Debut

2020 Toyota Supra Gets Into the Big Game With Commercial Debut

February 03, 2019
PLANO, Texas (February 3, 2019) – One of Toyota’s most anticipated new vehicles in over 20 years, the all-new 2020 Toyota GR Supra, made its exclusive commercial debut during Sunday’s Big Game in a :60-second TV spot titled “Wizard.” With Toyota as a sponsor of the Toyota Halftime Report, “Wizard” aired immediately following the halftime entertainment.... more

Toyota Motor North America Reports January 2019 Sales

Toyota Motor North America Reports January 2019 Sales

February 01, 2019
PLANO, Texas (February 1, 2019) – Toyota Motor North America (TMNA) today reported January 2019 sales of 156,021 vehicles, a decrease of 6.6 percent from January 2018 on a volume basis. With the same number of selling days year over year, sales were down 6.6 percent on a daily selling rate (DSR) basis. ... more

January 2019 Sales Chart

January 2019 Sales Chart

February 01, 2019

2020 Supra Makes First Public Appearance at 2019 Chicago Auto Show

2020 Supra Makes First Public Appearance at 2019 Chicago Auto Show

January 31, 2019
DETROIT, Jan. 31, 2019 – At the 2019 Chicago Auto Show, visitors will experience Toyota’s full vehicle lineup of cars, trucks and SUVs, including the 2020 GR Supra, which made its world debut in Detroit last month. The 2020 Tacoma, 2020 Land Cruiser Heritage Edition, 2019 RAV4, 2019 Prius AWD-e and Tundra PIE Pro will be amongst the vehicles in the 44,980 square-foot display, along with technology demonstrations and special guest appearances. The Chicago Auto Show takes place February 9-18 at McCormick Place.... more

Toyota Production in North America Nearly  2 Million in 2018

Toyota Production in North America Nearly 2 Million in 2018

January 30, 2019
PLANO, Texas (Jan. 28, 2019) – In 2018, Toyota built 1,928,979 vehicles at its North American vehicle assembly plants. Since 1986, Toyota’s total vehicle production in North America has reached more than 38 million.... more

Toyota & Toni are Changing the Game

Toyota & Toni are Changing the Game

January 29, 2019
PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. ... more

2020 Toyota Tacoma Storms into the Windy City

2020 Toyota Tacoma Storms into the Windy City

January 29, 2019
PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here: https://livestream.com/Toyota/CAS2019... more

Toyota Welcomes USA Curling to Family of Olympic and Paralympic National Governing Bodies

Toyota Welcomes USA Curling to Family of Olympic and Paralympic National Governing Bodies

January 28, 2019
PLANO, Texas (January 28, 2019) – Toyota is ready to take it to the house with USA Curling, the newest National Governing Body (NGB) to be welcomed into the Toyota family. USA Curling joins Toyota’s eight existing winter NGB partners: U.S. Ski & Snowboard Association; US Speedskating; U.S. Figure Skating; USA Hockey and the U.S. National Sled Hockey Team; U.S. Paralympics Alpine Skiing; U.S. Paralympics Nordic Skiing; and U.S. Paralympics Snowboarding.... more

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

January 23, 2019
PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.... more

Toyota Named to Fortune Magazine’s 2019 ‘World’s Most Admired’ list

Toyota Named to Fortune Magazine’s 2019 ‘World’s Most Admired’ list

January 22, 2019
PLANO, Texas (Jan. 22, 2019) – Toyota is ranked the No. 1 Motor Vehicle company for the fifth consecutive year by Fortune Magazine in the “World’s Most Admired Companies” annual ranking. Fortune also recognized Toyota as No. 30 among the Top 50 “All-Star” companies surveyed.... more

First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

January 19, 2019
SCOTTSDALE, Arizona (January 19, 2019) – The first production 2020 Toyota GR Supra to roll off the assembly line, “Global #1,” was auctioned for charity this evening for $2.1 million at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale. All proceeds of the fifth-generation GR Supra, which made its world debut on January 14, 2019 during the 2019 North American International Auto Show in Detroit, went to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF).... more

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

January 17, 2019
PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.... more

Supra is Back with Starting MSRP of $49,990

Supra is Back with Starting MSRP of $49,990

January 14, 2019
DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.... more

Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2019 NAIAS Remarks

Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2019 NAIAS Remarks

January 14, 2019

 ... more

Toyota Supra Makes Global Debut at 2019 North American International Auto Show

Toyota Supra Makes Global Debut at 2019 North American International Auto Show

January 10, 2019
DETROIT (Jan. 10, 2019) – The Toyota exhibit at the 2019 North American International Auto Show (NAIAS) will feature Toyota’s full vehicle lineup of cars, trucks and SUVs, including the all-new 2020 Toyota Supra. Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon. NAIAS takes place at Cobo Center January 14 – 27 in Detroit.... more

Have a Supra New Year!

Have a Supra New Year!

January 10, 2019
Toyota is kicking off 2019 with the premiere of its all-new 2020 Supra on Monday, January 14, at 9:40 a.m. EST during the 2019 North American International Auto Show.... more

Toyota Quarterly Supplement for Takata Recalls December 31, 2018

Toyota Quarterly Supplement for Takata Recalls December 31, 2018

January 09, 2019

Toyota adds vehicles to Takata safety recall involving certain Toyota and Lexus models

Toyota adds vehicles to Takata safety recall involving certain Toyota and Lexus models

January 09, 2019
PLANO, Texas, January 9, 2019 –As a result of the most recent action taken by Takata under its 2016 agreement with the National Highway Traffic Safety Administration to fix defective airbag inflators, Toyota is adding vehicles to the series of safety recalls it has been conducting.... more

Bob Carter: 2019 International CES -- Remarks

Bob Carter: 2019 International CES -- Remarks

January 07, 2019
Bob Carter: 2019 International CES -- Remarks... more

PAVE coalition launches broad-based public education campaign on automated vehicles

PAVE coalition launches broad-based public education campaign on automated vehicles

January 07, 2019
LAS VEGAS (Jan. 7, 2019)  -- A broad coalition of leading industry, non-profit and academic institutions today launched a first-of-its kind campaign to inform the public and policymakers about the potential and the reality of advanced vehicle technologies and self-driving vehicles.... more

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