News Releases

Toyota Launches First Multi-Model Campaign

Toyota Launches First Multi-Model Campaign

August 17, 2018
PLANO, Texas (August 17, 2018) — Toyota’s newest campaign, supporting multiple models, begins airing this week featuring three new TV and digital spots: “Tough as Chuck” starring the one and only Chuck Norris, “Tag” and “So Beautiful.” Also recently launched and part of the multi-model campaign is “The Untameables.”... more

Toyota Drivers Victorious in Drift and Trucks

Toyota Drivers Victorious in Drift and Trucks

August 13, 2018
Toyota drivers captured victories in Formula Drift, the NASCAR Camping World Truck Series and the Lucas Oil Midwest Short Course League this weekend as Fredric Aasbø, Brett Moffitt and the father-son duo of CJ and Johnny Greaves continued to add to their win totals this season.... more

2018 Toyota Prius Remains A Hybrid Benchmark

2018 Toyota Prius Remains A Hybrid Benchmark

August 08, 2018
Around the world, its name is synonymous with “hybrid.” Almost two decades after the first Toyota Prius was introduced in the U.S., hybridization has become common, and the Prius still leads in North American hybrid sales. It’s also one of the world’s most fuel-efficient vehicles without a plug, with EPA-estimated 58 city / 53 highway / 56 combined MPG fuel economy ratings (Prius Two Eco).... more

2018 - 2019 Toyota Full-Line Pricing

2018 - 2019 Toyota Full-Line Pricing

August 07, 2018

Toyota Financial Services President & CEO Mike Groff to Retire, Mark Templin Appointed as Successor

Toyota Financial Services President & CEO Mike Groff to Retire, Mark Templin Appointed as Successor

August 06, 2018
PLANO, Texas (August 6, 2018) — Toyota Financial Services (TFS) announced today that Mike Groff, the company’s President and Chief Executive Officer, member of the company’s Board of Directors, and Chief Executive Officer of the Americas Region of Toyota Financial Services International Corporation (TFSIC), the direct parent of the company, will retire from these positions effective August 31, 2018. Groff will serve as Executive Advisor to Toyota Financial Services until November 16, 2018. ... more

TMC Announces 2018 First Quarter Financial Results

TMC Announces 2018 First Quarter Financial Results

August 03, 2018
TOYOTA CITY, Japan (August 3, 2018)—Toyota Motor Corporation (TMC) today announces
its financial results for the first quarter ended June 30, 2018.... more

July 2018 Sales Chart

July 2018 Sales Chart

August 01, 2018

Toyota Motor North America Reports U.S. Sales for July 2018

Toyota Motor North America Reports U.S. Sales for July 2018

August 01, 2018
PLANO, Texas (August 1, 2018) – Toyota Motor North America (TMNA) today reported July 2018 sales of 208,770 units. With one less selling day in July 2018 compared to July 2017, sales were down 2.1 percent on a daily selling rate (DSR) basis and down 6.0 percent on volume basis. ... more

The Electrochemical Society and Toyota Motor North America Announce 2018-2019 Fellowship Winners for Projects in Green Energy Technology

The Electrochemical Society and Toyota Motor North America Announce 2018-2019 Fellowship Winners for Projects in Green Energy Technology

July 31, 2018
The ECS Toyota Young Investigator Fellowship Selection Committee has chosen two recipients to receive the 2018-2019 fellowship awards for projects in green energy technology. Selected fellows Professor Kimberly See, California Institute of Technology, and Professor Iryna Zenyuk, University of California, Irvine, will receive restricted grants of $50,000 each to conduct the research outlined in their proposals within one year.... more

Toyota Doubles-Down on Zero Emissions Heavy-duty Trucks

Toyota Doubles-Down on Zero Emissions Heavy-duty Trucks

July 30, 2018
TRAVERSE CITY, Mich. (July 30, 2018) – Toyota today took the next great leap towards the future of zero-emission trucking, unveiling the second iteration of its hydrogen fuel cell electric Class 8 truck before a crowd of media and industry leaders during the Center for Automotive Research (CAR) Management Briefing Seminars in Northern Michigan.... more

NASCAR Sweep Earns Toyota Winning Weekend

NASCAR Sweep Earns Toyota Winning Weekend

July 30, 2018
Toyotas swept all stock car action in both Pocono and Iowa this weekend earning five victories across NASCAR and ARCA competition, while the Toyota NHRA Sonoma Nationals took place in California.... more

New Toyota Supra: Interview with Chief Engineer Tetsuya Tada

New Toyota Supra: Interview with Chief Engineer Tetsuya Tada

July 25, 2018

The first Supra model was produced in 1978, and 40 years later the hotly anticipated, all-new fifth-generation model has been revealed in prototype form. It’s been experienced dynamically at the famous Goodwood Festival of Speed hill course and showcased statically at a special invite-only event for Supra enthusiasts.

At all times, chief engineer Tetsuya Tada has proudly accompanied his ‘new baby’ and been eager to reveal tantalising glimpses into its development and specifications.

Full interview can be read here.... more

Toyota Earns Top Finishes Across the Nation

Toyota Earns Top Finishes Across the Nation

July 23, 2018
In a busy weekend of racing, Toyota drivers scored top finishes across six of its series including wins in the NASCAR Xfinity Series and NASCAR K&N Pro Series East.... more

The Purist's Dream: 2019 Toyota 86 Blends Sports Car Fundamentals with 21st Century Performance, Comfort and Tech

The Purist's Dream: 2019 Toyota 86 Blends Sports Car Fundamentals with 21st Century Performance, Comfort and Tech

July 23, 2018
In a competitive field overflowing with less-than-svelte sports cars, therein shines Toyota 86, a stylish 2+2 rear-wheel drive coupe adhering to the fundamentals of automotive athleticism: optimal power-to-weight stats, a cunning design, superb balance and feel. In 2019, 86 sheds none of its distinguished moxie, and gains an even sharper edge through its newest grade: the limited production, 86 TRD Special Edition.... more

2019 Toyota 86 Product Information Sheet

July 23, 2018

Toyota to bring latest technologies, Toyota Production System to support mobility at the Olympic and Paralympic Games Tokyo 2020

Toyota to bring latest technologies, Toyota Production System to support mobility at the Olympic and Paralympic Games Tokyo 2020

July 23, 2018
TOKYO, Japan (July 23, 2018) – With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota today outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars : (1) Mobility for all;  (2) Sustainability, centering on the realization of a hydrogen society, with the environment and safety as core principles; and (3) Transportation support of staff, media and athletes between Games venues using a Toyota Production System (TPS)-based system.Toyota believes that giving unprecedented access to people, including those with impairments, brings the notion of mobility back to its most fundamental meaning: the freedom to move.

To read the full release, click here.

 ... more

Toyota Motor Corporation, Toyota Motor North America to Absorb Toyota InfoTechnology Center

Toyota Motor Corporation, Toyota Motor North America to Absorb Toyota InfoTechnology Center

July 20, 2018
TOYOTA CITY, Japan (July 20, 2018)—Toyota Motor Corporation (TMC) is to absorb the research and development functions of its wholly owned subsidiary, Toyota InfoTechnology Center (ITC Japan) into its in-house Connected Company by March 2019. It also plans to absorb the research and development functions of Toyota InfoTechnology Center, U.S.A. (ITC U.S.A.), a wholly owned subsidiary of ITC Japan, into Toyota Motor North America (TMNA).
 ... more

Toyota Motor Corporation Founder Kiichiro Toyoda Inducted into Automotive Hall of Fame

Toyota Motor Corporation Founder Kiichiro Toyoda Inducted into Automotive Hall of Fame

July 20, 2018
DETROIT (July 20, 2018) – Cited for his extraordinary vision and entrepreneurial spirit, Toyota Motor Corporation founder and former president Kiichiro Toyoda was inducted into the Automotive Hall of Fame last evening in Detroit. ... more

Toyota Production Workers Oppose Tariffs

Toyota Production Workers Oppose Tariffs

July 19, 2018
WASHINGTON (July 19, 2018) —Dozens of employees from Toyota’s 10 U.S. assembly plants were in Washington, D.C., today to oppose the government’s threat to impose a 25% tariff on imported vehicles and parts. They were joined by U.S. production workers from other international automakers from across the country. To draw attention to the automakers’ U.S.-built vehicles, a caravan of cars and trucks circled the Capitol during a Commerce Department hearing examining whether auto imports are a “threat to national security.” Toyota exports eight of its U.S. models to 31 countries. If tariffs are imposed, Toyota estimates the cost of the Kentucky-built Toyota Camry will increase by $1,800, the Texas-built Tundra truck by $2,800 and the Indiana-built Sienna minivan by $3,000. The government is expected to decide later this year on whether to impose tariffs. For more information and to view video clips, click here. ... more

Truex Tallies 10th Cup Series Win For Toyota In ‘18

Truex Tallies 10th Cup Series Win For Toyota In ‘18

July 16, 2018
SPARTA, Ky. (July 16, 2018) – Martin Truex Jr. led Toyota to a winning weekend after dominating at Kentucky, while Toyota also landed victories in the NASCAR Xfinity Series, NASCAR K&N Pro Series East, USAC, POWRi and LOORRS.... more

Servco Completes Oahu's First Publicly Accessible Hydrogen Station

Servco Completes Oahu's First Publicly Accessible Hydrogen Station

July 12, 2018
HONOLULU (July 12, 2018) – Servco Pacific Inc. (Servco) held a blessing ceremony today to mark the completion of Oahu’s first publicly accessible hydrogen station, located at Servco’s corporate offices in Mapunapuna. Later this month, Servco will begin to lease the Mirai hydrogen fuel cell vehicle (FCV).
 ... more

Toyota Celebrates Teamwork and Inclusivity at the Special Olympics Unified Cup

Toyota Celebrates Teamwork and Inclusivity at the Special Olympics Unified Cup

July 12, 2018
PLANO, Texas (July 12, 2018) – Next week, Toyota will further demonstrate its global commitment to inclusion as the presenting sponsor of the 2018 Special Olympics Unified Cup in Chicago, held from July 17-20, 2018. Both Special Olympics and Toyota share the same goal in creating a society without discrimination through sports and a commitment to a sustainable society through mobility.
 ... more

Toyota AI Ventures Launches Call for Innovation to Fund Robotics Startups Focused on Mobile Manipulation

Toyota AI Ventures Launches Call for Innovation to Fund Robotics Startups Focused on Mobile Manipulation

July 11, 2018
LOS ALTOS, Calif. (July 11, 2018) – Silicon Valley-based venture capital firm Toyota AI Ventures unveiled a global “call for innovation” today in partnership with the Toyota Research Institute (TRI). Designed to spur entrepreneurial innovation by identifying key technology gaps, the initiative uses a call-and-response approach to offer promising startups the opportunity to secure from $500,000 to $2 million in venture capital funding from Toyota AI Ventures, as well as the possibility of partnering on a proof of concept project with TRI.... more

Toyota Outreach Strategy for Takata Recalls

Toyota Outreach Strategy for Takata Recalls

July 10, 2018

Toyota Launches Car Share Service in Honolulu Through Servco Pacific Inc.

Toyota Launches Car Share Service in Honolulu Through Servco Pacific Inc.

July 10, 2018
HONOLULU (July 10, 2018) – A jaunt to the beach, a quick errand or the drive to work. These activities just became more manageable for residents of Honolulu and visitors alike with today’s launch of a creative new mobility solution called Hui – a round-trip, station-based car share service. Operated by Servco Pacific (Servco), Toyota’s distributor in Hawaii, the Hui service utilizes Toyota’s proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota.... more

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