News Releases

2020 Highlander World Debut Drives Toyota Lineup At The New York International Auto Show

2020 Highlander World Debut Drives Toyota Lineup At The New York International Auto Show

April 17, 2019
NEW YORK (April 17, 2019) — The all-new 2020 Highlander makes its world debut at the 2019 New York International Auto Show (NYIAS), alongside Toyota’s full lineup of cars, trucks and SUVs. The 2020 Highlander, 2020 Yaris and 2020 GR Supra will be amongst the vehicles on display, along with technology demonstrations and interactive simulations that will create an immersive experience for fans. The NYIAS takes place April 19-28 at the Jacob Javits Convention Center.... more

World Premiere of All-New 2020 Highlander at New York International Auto Show

World Premiere of All-New 2020 Highlander at New York International Auto Show

April 17, 2019
NEW YORK (April 17, 2019) – Toyota is on a major roll with new SUVs, especially the next-generation three-row 2020 Highlander debuting at the New York International Auto Show. Arriving in Toyota dealerships in winter, the Highlander Gas model will arrive in December 2019 and the Highlander Hybrid will make its way to customers in February 2020.... more

Truex Triumphs in Toyota Owners 400

Truex Triumphs in Toyota Owners 400

April 15, 2019
Toyota drivers were victorious in two series over the weekend, highlighted by Martin Truex Jr.’s victory in Saturday’s Toyota Owners 400 at Richmond Raceway and a win by Michael Self in ARCA Menards Series competition at Salem Speedway.... more

All-New 2020 Toyota Corolla Sedan Is ‘Greater Than’ Ever

All-New 2020 Toyota Corolla Sedan Is ‘Greater Than’ Ever

April 15, 2019
PLANO, Texas (April 15, 2019) – Today Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the ever-changing world and live the life they want.
 ... more

Women at Toyota Take Another STEP Ahead, Honored for Leadership in Manufacturing

Women at Toyota Take Another STEP Ahead, Honored for Leadership in Manufacturing

April 12, 2019
WASHINGTON (April 12, 2019) — Three Toyota team members were honored last night in Washington, D.C. with Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Awards from The Manufacturing Institute.... more

Toyota Recognizes Outstanding Women at the 10th Annual Women in the World Summit

Toyota Recognizes Outstanding Women at the 10th Annual Women in the World Summit

April 11, 2019
NEW YORK (April 11, 2019) – Remarkable, inspiring, creative. Just a few of the many qualities that describe the 2019 class of Toyota Mothers Of Invention (MOI) who are being honored during this week’s 10th annual Tina Brown Live Media Women in the World Summit in New York City.... more

Toyota Alludes to All-New 2020 Highlander

Toyota Alludes to All-New 2020 Highlander

April 09, 2019
NEW YORK, April 9, 2019 – Is it real? Or is it suspended by invisible strings? The answer to both questions is yes. Toyota has partnered with augmented reality artist Michael Murphy to create a 3D illusion for its fourth-generation 2020 Highlander, set to debut at the New York International Auto Show on April 17, 2019, at 9:10 a.m. EDT.... more

April Brings Trophies to Toyota Drivers

April Brings Trophies to Toyota Drivers

April 08, 2019
Toyota drivers flexed their muscles over the weekend, winning in multiple racing series, including wins in the Monster Energy NASCAR Cup Series (MENCS) and NASCAR Xfinity Series (NXS) in Tennessee, NHRA in Las Vegas and USAC competition in Indiana.... more

Toyota Promotes Global Vehicle Electrification by Providing Nearly 24,000 Licenses Royalty-Free

Toyota Promotes Global Vehicle Electrification by Providing Nearly 24,000 Licenses Royalty-Free

April 03, 2019
TOYOTA CITY, Japan (April 3, 2019) With consideration for the amount of time, money and resources needed to develop sustainable mobility to help combat rising emissions and continuing to utilize currently available technology, Toyota Motor Corporation (Toyota) announced today two measures related to its patents and technical knowledge to further promote the widespread use of electrified vehicles.... more

SAE International, Ford, General Motors and Toyota Announce Formation of Consortium to Address Autonomous Vehicle Safety

SAE International, Ford, General Motors and Toyota Announce Formation of Consortium to Address Autonomous Vehicle Safety

April 03, 2019
SAE International, along with Ford, General Motors (GM) and Toyota today announced they are stepping forward to form the Automated Vehicle Safety Consortium™ (AVSC) that will work to safely advance testing, pre-competitive development and deployment of SAE Level 4 and 5 automated vehicles.... more

Q1 2019 TMNA Sales Conference Notes

Q1 2019 TMNA Sales Conference Notes

April 03, 2019
April 2, 2019

Introduction: Toyota Motor North America Consultant, External Communications, Karen Nielsen

Good morning everyone. Thank you for joining us to review the Toyota and Lexus March and first quarter sales results for 2019.... more

Toyota Motor North America Reports March 2019 Sales

Toyota Motor North America Reports March 2019 Sales

April 02, 2019
PLANO, Texas (April 2, 2019) – Toyota Motor North America (TMNA) today reported March 2019 sales of 214,947 vehicles, an increase of 0.1 percent on a daily selling rate (DSR) basis and a decrease of 3.5 percent on a volume basis versus March 2018.... more

March 2019 TMNA Sales Chart

March 2019 TMNA Sales Chart

April 02, 2019

All-New 2020 Toyota Yaris Hatchback Combines Technology, Cargo Capacity and Practicality

All-New 2020 Toyota Yaris Hatchback Combines Technology, Cargo Capacity and Practicality

April 01, 2019
PLANO, Texas (April 1, 2019) – The 2020 Yaris embodies the ideal formula for modern hatchback appeal: make it fun, make it efficient and keep it affordable. Add in the latest in multimedia technology to go with practicality and value, and the new Yaris Hatchback hits all the key points its customer demands. It combines the sporty fun and premium engineering of the Yaris sedan in an audaciously styled hatchback while adding other upgrades. Toyota makes another big step for high-quality small cars by introducing the all-new 2020 Yaris Hatchback that will debut at the New York International Auto Show.... more

Lone Star State Sweep

Lone Star State Sweep

April 01, 2019
Toyota swept the NASCAR race weekend at Texas Motor Speedway, earning wins in the Monster Energy NASCAR Cup Series (MENCS), NASCAR Xfinity Series (NXS) and NASCAR Gander Outdoors Truck Series (NGOTS). With the victories at Texas, Toyota continues to lead the manufacturer point standings in all three NASCAR national series.... more

All-New 2020 Toyota Yaris Adventure: Answering the Question Nobody Asked

All-New 2020 Toyota Yaris Adventure: Answering the Question Nobody Asked

April 01, 2019
PLANO, Texas (April 1, 2019) – Adventure-seeking Americans have looked to Toyota for more than 60 years to provide trucks that can take them on and off-road. Now comes a truck that is perfect for those who want to tell their friends they own a truck but never veer off pavement. The Yaris Adventure will make its debut in its native environment of the 2019 New York International Auto Show.... more

Toyota Drivers Victorious in Trucks and POWRi

Toyota Drivers Victorious in Trucks and POWRi

March 25, 2019
Kyle Busch continued to lead Toyota drivers during the NASCAR race weekend at Martinsville Speedway. After winning the NASCAR Gander Outdoors Truck Series (NGOTS) event on Saturday, Busch captured his sixth-consecutive top-10 finish in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race.... more

MIT, Stanford and Toyota Research Institute Use AI to Accurately Predict the Useful Life of Batteries

MIT, Stanford and Toyota Research Institute Use AI to Accurately Predict the Useful Life of Batteries

March 25, 2019
LOS ALTOS, Calif., March 25, 2019 – Wouldn’t it be nice if battery manufacturers could tell which of their batteries will last at least two years and sell those to mobile phone makers, and which will last for ten years or more and sell those to electric vehicle manufacturers? New collaborative research published today in Nature Energy shows how they could start doing that.... more

Toyota C-HR Gets Tech+Styling Upgrades and a New Grade Strategy for 2019

March 19, 2019
Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the 2019 Toyota C-HR is the Coupe High-Rider, still representing a leap forward in design, manufacturing and engineering for Toyota. Across all grades, new tech features are included for 2019, as all C-HR grades receive an 8-inch touchscreen with Apple CarPlay® connectivity as standard.... more

Busch and Crampton Win Big in NASCAR and NHRA

Busch and Crampton Win Big in NASCAR and NHRA

March 18, 2019
Kyle Busch drove the No. 18 Toyota Camry to his 200th NASCAR national series win on Sunday afternoon, visiting victory lane at California’s Auto Club Speedway in the Monster Energy NASCAR Cup Series (MENCS). ... more

READY TO ROCK: 12th-generation Corolla Rolls Off the Line at Toyota Mississippi

READY TO ROCK: 12th-generation Corolla Rolls Off the Line at Toyota Mississippi

March 18, 2019
BLUE SPRINGS, Miss. (March 18, 2019) – It has style. It has grace. And today, Toyota’s stunning all-new 2020 Corolla calls Mississippi home.... more

U.S. Winners of Toyota Dream Car Art Contest Announced

U.S. Winners of Toyota Dream Car Art Contest Announced

March 18, 2019
PLANO, Texas (March 14, 2019) – The solutions to our world’s current challenges just might reside somewhere in the space where automotive technology and visual art intersect. Nine talented young artists certainly believe so – their visions of cars of the future earned them recognition this week as the U.S. Winners of the annual Toyota Dream Car Art Contest.... more

Toyota Solidifies Its Substantial and Growing Investment in U.S.

Toyota Solidifies Its Substantial and Growing Investment in U.S.

March 14, 2019
WASHINGTON (March 14, 2019) – For over 60 years Toyota has been growing its manufacturing presence in the United States, and today the company announced it will exceed its 2017 pledge to invest $10 billion over five years with a new commitment to reach nearly $13 billion over the same period.... more

Toyota’s support of family literacy in America reaches $50 million

Toyota’s support of family literacy in America reaches $50 million

March 13, 2019
WASHINGTON (March 13, 2019) – To help celebrate the 30th anniversary of the National Center for Families Learning (NCFL), Toyota is donating $1 million to help break generational cycles of poverty through family literacy in the nation’s capital and northern Alabama.... more

Toyota’s Super Sweep Weekend

Toyota’s Super Sweep Weekend

March 11, 2019
Toyota drivers swept all four racing events this weekend with Kyle Busch closing out his 12th  career Monster Energy NASCAR Cup Series (MENCS) and NASCAR Xfinity Series (NXS) sweep. ... more

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