News Releases

Toyota RAV4 Drivers Earn Trail Cred’ Thanks to New TRD Off-Road Treatment

Toyota RAV4 Drivers Earn Trail Cred’ Thanks to New TRD Off-Road Treatment

February 07, 2019
CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.... more

RAV4 “What If?” Campaign Features An Invitation To Do More

RAV4 “What If?” Campaign Features An Invitation To Do More

February 04, 2019
PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. ... more

Toyota & Toni are Changing the Game

Toyota & Toni are Changing the Game

January 29, 2019
PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. ... more

2019-2020 Toyota Full-Line Pricing

2019-2020 Toyota Full-Line Pricing

January 01, 2019

RAV4 Technology: Smartest SUV On the Block

RAV4 Technology: Smartest SUV On the Block

November 20, 2018
From new multimedia technology to smarter all-wheel drive and a more efficient hybrid powertrain, the fifth-generation Toyota RAV4 is brimming with high-tech that works seamlessly and conveniently to deliver a rewarding driving and ownership experience.... more

RAV4 Design: Adding Excitement to the Segment

RAV4 Design: Adding Excitement to the Segment

November 20, 2018
The 2019 Toyota RAV4 looks nothing like its predecessors, and that is purely by design. The all-new, fifth-generation model brings back a more dedicated SUV appearance, a reflection of both its enhanced capability and of customer desires. People buy SUVs for emotional reasons, not just practical reasons.
 ... more

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

November 20, 2018
PLANO, Texas (Nov. 20, 2018) The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.... more

Toyota Motor North America Reports March 2018 Sales

Toyota Motor North America Reports March 2018 Sales

April 03, 2018
PLANO, Texas (April 3, 2018) – Toyota Motor North America (TMNA) today reported March 2018 sales of 222,782 vehicles, an increase of 3.5 percent from March 2017 on a volume basis. With one more selling day in March 2018 compared to March 2017, sales were down 0.2 percent on a daily selling rate (DSR) basis. ... more

Toyota Unveils Tech-Laden and Sporty Fifth-Generation RAV4

Toyota Unveils Tech-Laden and Sporty Fifth-Generation RAV4

March 28, 2018
NEW YORK, March 28, 2018 — On March 28, the all-new 2019 Toyota RAV4 makes its global debut at the 2018 New York International Auto Show. As the original small SUV that created the segment, RAV4 has taken its guests on countless adventures for over two decades, earning the current rank of the best-selling Toyota in the country. For its fifth generation, the all-new RAV4 debuts more powerful, roomier and fuel-efficient than ever before. RAV4 will be showcased alongside Toyota’s full vehicle lineup of cars, trucks, SUVs and future mobility vehicles.... more

La RAV4 2019 totalmente nueva de Toyota debuta a lo grande en el Salón Internacional del Automóvil en Nueva York

La RAV4 2019 totalmente nueva de Toyota debuta a lo grande en el Salón Internacional del Automóvil en Nueva York

March 28, 2018
NUEVA YORK, 28 de marzo de 2018—No se escatimó ningún esfuerzo para el debut mundial de la RAV4 2019 totalmente nueva de Toyota. El vehículo que creó el segmento de vehículos utilitarios deportivos (SUV) pequeños debuta en su quinta generación en el Salón Internacional del Automóvil en Nueva York.... more

All-New 2019 Toyota RAV4 Serves Up a Breakthrough Debut at New York International Auto Show

All-New 2019 Toyota RAV4 Serves Up a Breakthrough Debut at New York International Auto Show

March 28, 2018
NEW YORK, March 28, 2018 – All the stops have been pulled for the world debut of the all-new 2019 Toyota RAV4. The vehicle that created the small sport utility vehicle (SUV) segment makes its fifth-generation debut at the New York International Auto Show.... more

All-New 2019 Toyota RAV4 to Make World Debut at New York International Auto Show

All-New 2019 Toyota RAV4 to Make World Debut at New York International Auto Show

March 13, 2018
The all-new, fifth-generation 2019 Toyota RAV4 will make its world debut on Wednesday, March 28, at 9:10 a.m. EDT during the 2018 New York International Auto Show.

Get your front-row access here: https://livestream.com/Toyota/NYC2018.  
 
#RAV4... more

2018 Toyota RAV4 Ready for More Action with New Adventure and LE Hybrid Grades

2018 Toyota RAV4 Ready for More Action with New Adventure and LE Hybrid Grades

December 11, 2017
?The original compact crossover, the Toyota RAV4 has for two decades taken its owners on countless urban, suburban and off-the-beaten-path adventures. For 2018, Toyota takes RAV4 even further with a new Adventure grade, adding unique rugged styling, higher ride height and other special features. In addition, RAV4 Hybrid now comes available on the LE grade, offering the same incredible EPA-estimated 34 mpg city and electronic on-demand All-Wheel-Drive system with intelligence (AWD-i).... more

Priced for Adventure! All-New 2018 RAV4 Adventure Grade Starts at $27,700

Priced for Adventure! All-New 2018 RAV4 Adventure Grade Starts at $27,700

September 14, 2017
PLANO, Texas, Sept. 14, 2017 – The outdoor adventure bucket list just got longer thanks to the much-anticipated showroom arrival of the 2018 Toyota RAV4 Adventure grade that adds exclusive exterior styling features with grade-specific interior touches to the RAV4.
 ... more

Toyota Closes Out Perfect Rally Season in Style at Ojibwe

Toyota Closes Out Perfect Rally Season in Style at Ojibwe

August 30, 2017
PLANO, Texas, August 30, 2017— Ryan Millen and the Rally RAV4 won the Ojibwe Forests Rally in dominant fashion, claiming victory by more than seven minutes over the nearest rival.... more

Rally RAV4 Season Sweep, K&N Title Hunt Heats Up Between Toyota Teammates

Rally RAV4 Season Sweep, K&N Title Hunt Heats Up Between Toyota Teammates

August 28, 2017
Millen and Gelsomino won the Ojibwe Forests Rally in Minnesota over the weekend to give the team a sweep of the ARA’s 2WD class in the series’ inaugural season with six victories in six events.... more

Dirt Races, Road Course on Tap for Toyota Racers This Weekend

Dirt Races, Road Course on Tap for Toyota Racers This Weekend

August 25, 2017
NASCAR
The Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series have the weekend off, while the NASCAR XFINITY Series (NXS) visits their third and final road course of the season in Wisconsin’s Road America on Sunday.
 ... more

Toyota Motor North America Reports U.S. Sales for July 2017, Sets New Record for RAV4

Toyota Motor North America Reports U.S. Sales for July 2017, Sets New Record for RAV4

August 01, 2017
PLANO, Texas, August 1, 2017 – Toyota Motor North America (TMNA) Inc., today reported July 2017 sales of 222,057 units. With the one less selling day in July 2017 compared to July 2016, sales were up 3.6 percent on volume and up 7.8 percent on a daily selling rate (DSR) basis.... more

Rally RAV4 Clinches First Season Title at NEFR

Rally RAV4 Clinches First Season Title at NEFR

July 24, 2017
Plano, Texas, July 24, 2017— Ryan Millen and the Rally RAV4 officially are the 2017 American Rally Association’s 2WD class champions after winning the New England Forest Rally (NEFR).... more

Toyota’s Rally RAV4 clinches championship along with NHRA Mile-High triumph over weekend

Toyota’s Rally RAV4 clinches championship along with NHRA Mile-High triumph over weekend

July 24, 2017
Toyota drivers clinched the American Rally Association’s 2WD driver’s championship over the weekend, while Antron Brown claimed Toyota’s third NHRA triumph of the season. Camry driver Matt Kenseth had the top-finishing Toyota with a fifth-place result in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race at Indianapolis Motor Speedway, which was won by Kasey Kahne.... more

Toyota Set to Clinch Title at New England Forest Rally

Toyota Set to Clinch Title at New England Forest Rally

July 18, 2017
Plano, Texas., July 18, 2017—In a wide array of conditions, Ryan Millen and Rally RAV4 fought off the best efforts of each and every opponent while winning the first four events of the American Rally Association (ARA) six-race 2017 season.... more

Toyota Heads to STPR with Championship in Sight

Toyota Heads to STPR with Championship in Sight

May 31, 2017
Plano, Texas, May 31, 2017— The Rally RAV4 and Ryan Millen combination swept the first half of the season in the American Rally Association’s 2WD class.... more

Toyota Takes Commanding Championship Lead After Olympus Win

Toyota Takes Commanding Championship Lead After Olympus Win

May 18, 2017
Torrance, Calif., May 17, 2017— The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes.... more

Toyota RAV4 Looks to Continue Hot Start at Olympus

Toyota RAV4 Looks to Continue Hot Start at Olympus

May 09, 2017
Torrance, Calif., May 9, 2017— Ryan Millen and the 2017 Rally RAV4 head to the Olympus Rally with plenty of momentum, thanks to back-to-back 2WD Class wins to start the American Rally Association’s six race season. Millen can put his championship rivals under extreme pressure by making it three-for-three on the year at Olympus, an event Millen’s father, Rod, won four times in five years in the early 1980s.  Ryan is looking to repeat, having won Olympus last year as well.... more

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

May 08, 2017
TORRANCE, Calif., May 8, 2017 - - Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. ... more

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