News Releases

2020 Toyota Supra Gets Into the Big Game With Commercial Debut

2020 Toyota Supra Gets Into the Big Game With Commercial Debut

February 03, 2019
PLANO, Texas (February 3, 2019) – One of Toyota’s most anticipated new vehicles in over 20 years, the all-new 2020 Toyota GR Supra, made its exclusive commercial debut during Sunday’s Big Game in a :60-second TV spot titled “Wizard.” With Toyota as a sponsor of the Toyota Halftime Report, “Wizard” aired immediately following the halftime entertainment.... more

2020 Supra Makes First Public Appearance at 2019 Chicago Auto Show

2020 Supra Makes First Public Appearance at 2019 Chicago Auto Show

January 31, 2019
DETROIT, Jan. 31, 2019 – At the 2019 Chicago Auto Show, visitors will experience Toyota’s full vehicle lineup of cars, trucks and SUVs, including the 2020 GR Supra, which made its world debut in Detroit last month. The 2020 Tacoma, 2020 Land Cruiser Heritage Edition, 2019 RAV4, 2019 Prius AWD-e and Tundra PIE Pro will be amongst the vehicles in the 44,980 square-foot display, along with technology demonstrations and special guest appearances. The Chicago Auto Show takes place February 9-18 at McCormick Place.... more

First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

January 19, 2019
SCOTTSDALE, Arizona (January 19, 2019) – The first production 2020 Toyota GR Supra to roll off the assembly line, “Global #1,” was auctioned for charity this evening for $2.1 million at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale. All proceeds of the fifth-generation GR Supra, which made its world debut on January 14, 2019 during the 2019 North American International Auto Show in Detroit, went to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF).... more

Supra is Back with Starting MSRP of $49,990

Supra is Back with Starting MSRP of $49,990

January 14, 2019
DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.... more

A Legend Returns: 2020 Toyota Supra Makes World Debut

A Legend Returns: 2020 Toyota Supra Makes World Debut

January 14, 2019
DETROIT (Jan. 14, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.... more

Toyota Supra Makes Global Debut at 2019 North American International Auto Show

Toyota Supra Makes Global Debut at 2019 North American International Auto Show

January 10, 2019
DETROIT (Jan. 10, 2019) – The Toyota exhibit at the 2019 North American International Auto Show (NAIAS) will feature Toyota’s full vehicle lineup of cars, trucks and SUVs, including the all-new 2020 Toyota Supra. Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon. NAIAS takes place at Cobo Center January 14 – 27 in Detroit.... more

Have a Supra New Year!

Have a Supra New Year!

January 10, 2019
Toyota is kicking off 2019 with the premiere of its all-new 2020 Supra on Monday, January 14, at 9:40 a.m. EST during the 2019 North American International Auto Show.... more

It’s Supra Time: 2020 Supra Debuts in Detroit

It’s Supra Time: 2020 Supra Debuts in Detroit

October 30, 2018
PLANO, Texas, October 30, 2018 -- Confirming one of the worst-kept secrets in the auto industry, Toyota announced it will premiere its oft-teased and much-anticipated 2020 Supra at January’s 2019 North American International Auto Show (NAIAS) in Detroit. 
 
But in fresh news, Toyota will be offering the first global production unit of the Toyota Supra through auction with all proceeds going to charity.  This one-of-a-kind Supra will be delivered to the winning bidder when production starts in the first half of 2019.

 ... more

New Toyota Supra: Interview with Chief Engineer Tetsuya Tada

New Toyota Supra: Interview with Chief Engineer Tetsuya Tada

July 25, 2018

The first Supra model was produced in 1978, and 40 years later the hotly anticipated, all-new fifth-generation model has been revealed in prototype form. It’s been experienced dynamically at the famous Goodwood Festival of Speed hill course and showcased statically at a special invite-only event for Supra enthusiasts.

At all times, chief engineer Tetsuya Tada has proudly accompanied his ‘new baby’ and been eager to reveal tantalising glimpses into its development and specifications.

Full interview can be read here.... more

The Revival of the Fittest: Toyota Supra Gets Back to American Racing in NASCAR Xfinity Series

The Revival of the Fittest: Toyota Supra Gets Back to American Racing in NASCAR Xfinity Series

July 05, 2018

DAYTONA BEACH, Fla. (July 5, 2018) – Toyota Supra is back at the track! Beginning in 2019, the globally-recognized iconic sports car will prove its championship mettle in the hotly contested NASCAR Xfinity Series (NXS). Supra will make its on-track debut in the NXS race at Daytona on Saturday, Feb. 16, 2019.

... more

The Legend Returns: Toyota Unveils GR Supra Racing Concept

The Legend Returns: Toyota Unveils GR Supra Racing Concept

March 06, 2018
GENEVA (March 6, 2018) - The GR Supra Racing Concept makes its world debut at the Geneva Motor Show, reviving the name and spirit of the most celebrated model in Toyota’s illustrious sportscar heritage and demonstrating Toyota’s commitment to bringing the Supra back to the market. It also shows the future potential for a car that can deliver high performance both on road and track.... more

Supra Chronology

Supra Chronology

April 10, 2011

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