Press Releases

TOKYO, Japan (July 23, 2018) – With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota today outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars : (1) Mobility for all;  (2) Sustainability, centering on the realization of a hydrogen society, with the environment and safety as core principles; and (3) Transportation support of staff, media and athletes between Games venues using a Toyota Production System (TPS)-based system.Toyota believes that giving unprecedented access to people, including those with impairments, brings the notion of mobility back to its most fundamental meaning: the freedom to move.

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PYEONGCHANG, South Korea - Team USA and Team Toyota athlete Rico Roman captured a gold medal during the closing day of Paralympic Winter Games PyeongChang 2018 on Sunday, March 18.... more

PYEONGCHANG, South Korea – Oksana Masters captured her second gold medal in the Paralympic Winter Games PyeongChang 2018 with her performance in the women’s sitting class of the 5km cross-country event on Saturday, March 17.... more

PYEONGCHANG, South Korea – A group of Team USA and Team Toyota athletes garnered Paralympic Winter Games medals for their performances in banked slalom snowboarding and biathlon skiing on Friday, March 16.... more

PYEONGCHANG, South Korea – Oksana Masters captured her sixth career Paralympic Medal when she finished first in the women’s sitting cross-country 1.1km sprint at the Paralympic Winter Games PyeongChang 2018 on Wednesday, March 14.... more

?PYEONGCHANG, South Korea – Team USA and Team Toyota’s Amy Purdy tallied a silver medal in the Paralympic Winter Games PyeongChang 2018, competing in the women’s snowboard cross event on Monday, March 12.... more

PYEONGCHANG, South Korea - Team USA and Team Toyota athlete Oksana Masters won her second medal in the Paralympic Winter Games PyeongChang 2018 on Sunday, March 11.... more

PYEONGCHANG, South Korea – Oksana Masters captured the silver medal in the women’s 6km biathlon event at the Paralympic Winter Games PyeongChang 2018 on Saturday, March 10.... more

PYEONGCHANG, South Korea - In her first Olympic Winter Games appearance, Team USA and Team Toyota’s Chloe Kim finished first in the women’s halfpipe snowboarding event on Tuesday, February 13.... more

TOYOTA CITY, Japan (Feb. 9, 2018) – Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.... more

TOYOTA CITY, Japan (Feb 7, 2018) -- As a Worldwide Olympic Partner and a Worldwide Paralympic Partner, the true challenge for Toyota and its President and CEO Akio Toyoda is to stimulate the 80-year-old company by reinforcing its core values and inspiring its 370,000 employees worldwide to help create a society where mobility is an opportunity for people to achieve their dreams. Sports are the ideal endeavour to do just that, especially with an event that unites across the globe.... more

PLANO, Texas (Feb. 5, 2018) Team Toyota athletes and U.S. Olympians Ashley Wagner and Louie Vito will experience the Olympic Winter Games in a new way – as Team Toyota brand ambassadors.... more

PLANO, Texas (February 2, 2018) – Toyota is returning to the 2018 Super Bowl like never before, using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and second half. Two spots will air from its first-ever global campaign, “Start Your Impossible,” which communicates the company’s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when unity is embraced.... more

PLANO, Texas, Nov. 16, 2017—Imagine a world where mobility is no guarantee. Where getting to the grocery store or rising out of bed is not taken for granted. Team USA athletes Amy Purdy and J.R Celski know this world. And so do Alana Nichols, Torin Yater-Wallace and many others.... more

PLANO, Texas, Nov. 16, 2017—Toyota’s television commercial “Mobility For All” will air for the first time on television in the U.S. tonight on NBCSN during the Winter Olympic Trials with an Olympic and Paralympic message that delivers hope and breaks new ground for Toyota as it evolves from an automobile company to mobility company.... more

TOYOTA CITY, Japan (Nov. 1, 2017) – Toyota continues its evolution as a mobility company with its first-ever global marketing campaign. “Start Your Impossible” launches today in 24 countries in celebration of Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category.... more

ATHENS, Greece, October 16, 2017  - Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.... more

Plano, Texas, August 01, 2017 – Toyota Motor North America (TMNA) today announced the appointment of Chris Schultz to general manager, Olympic-Paralympic marketing and Dedra DeLilli to the role of group manager, Olympic-Paralympic marketing.... more

PARK CITY, Utah (June 20, 2017) – U.S. Ski & Snowboard has named Toyota as the official automotive and mobility partner of the U.S. Ski & Snowboard Teams, bringing the world’s top automaker together with America’s best winter athletes to achieve success at the upcoming Olympic Winter Games and beyond.... more

TORRANCE, Calif. (March 14, 2017) – Toyota is strengthening its lineup of Team USA relationships as the company moves toward the Olympic Winter Games PyeongChang 2018, its first as an International Olympic Committee The Olympic Partner (TOP) sponsor.... more

Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.... more