Our Point of View Rules

Welcome to the Toyota USA Newsroom.Our objective here is two-fold. First, we want to give you the opportunity to see a little more of Toyota than might be available on our Web site or via other online sources.

How do we do that? Quite simply by establishing this Web site and allowing our associates to post subject matter that we hope will be of interest to those in the Toyota community.

Our other goal is to step-up our efforts to listen to you and have an open conversation. We currently participate in several online enthusiast forums that tend to cater to owners of Toyota products (Toyota, Scion and Lexus). You may have seen us on the web as “TMS USA”. That activity has been very rewarding, we think, for participants as well as us. The various discussion groups that we participate in have supplied a wealth of valuable information—important stuff upon which we have acted. We’ve also heard from many readers of these forums that our presence and our “talk” is much appreciated, even reassuring.

Now we have a communications vehicle via the Toyota USA Newsroom that will allow us to hear from a broader range of the public at large—including our customers, bloggers, journalists, automotive enthusiasts, general consumers and even the “competition". We’ll do that by creating an open but moderated forum via “Our Point of View.” And we encourage you to speak-up, tell us what’s on your mind, and say whether you agree or disagree with any of our posts.

We’ll strive to discuss openly discuss issues you’re interested in. We ask that you do the same in your discussions with us and remember that the comments you post—while often directed to us—are seen by potentially thousands of people across the World Wide Web. As Toyota moves forward, we want to do it with you via this site. And so that we may enjoy the best journey possible, we’d like to offer some guidelines.We promise to not engage in the following and we ask for the sake of all readers that you join us in the same restraint:
  • NO vulgarities, profanity, racial slurs or rude behavior toward other users
  • NO product suggestions
  • NO spam—links to other Web sites
  • NO libelous or slanderous accusations
One more important rule.We have worked diligently over the past several years to establish a world class customer contact center at our headquarters in Torrance, Calif., so the Toyota USA Newsroom is not the channel to communicate issues, complaints or suggestions about individual sales and service experiences or our cars and trucks. Comments that fall into this category will not be posted.

These types of concerns are best handled by our Customer Experience Center where they will be routed to the appropriate customer service representative for Toyota, Scion or Lexus. You can reach our customer service representatives by calling 800-331-4331. Prefer to email or chat? Simply access our website email or live chat links for Toyota, Scion or Lexus.

Finally, while we hope you enjoy reading and participating, if you've landed here in error and were hoping to access our brand corporate Web sites, just click on Toyota.com, Scion.com and Lexus.com for easy redirects to these sites.

Thanks for visiting...and enjoy.
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