Toyota User Experience (UX) Seizes the Consumer Electronics Show Stage

Toyota’s Calty Design Center Concept Envisions Future Vehicle/Occupant Relationship 
December 14, 2016
TORRANCE, Calif. (Dec. 14, 2016) – Toyota will showcase a new concept vehicle at the 2017 Consumer Electronics Show in Las Vegas, Nevada that highlights the critical importance of UX in the development of highly automated vehicles and robots.  The vehicle will be featured during Toyota’s press conference on Wednesday, January 4th at 1:00 pm PT at the Mandalay Bay Convention Center. 
Separately, CES 2017 will introduce Toyota’s next-generation framework for connected vehicle and telematics systems. 

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About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit  
Media Contacts
Jana Hartline: 310 779 0415
Brian Lyons:    310 418 8819
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