Race, Rinse and Repeat with Triathlon-Themed RAV4

LifeTime Fitness and Team Toyota Triathletes Create Ultimate Sports Sidekick for SEMA
October 31, 2013
TORRANCE, Calif. (October 31, 2013) – After the elation of a triathlon finish wears off, the wet gear and aching muscles remain. Climb into the LifeTime Fitness RAV4 and kick back. The fitness company teamed up with Team Toyota triathletes Sarah Haskins, Andy Potts and Hunter Kemper to build a 2013 RAV4 with perks that not only soothe tired athletes, but also provide training intelligence. The vehicle will be on display at the SEMA Show in Las Vegas Nov. 5-8.

The Motorsports Technical Center in Torrance, Calif., added the custom features, which include a hot water shower with a 5-gallon fresh water tank, a spin dryer and gear storage compartments in the rear cargo area. While the wetsuit drips into the drain, the athlete can enjoy a shiatsu massage in the front seat while reviewing race statistics and tracking data through the integrated iPad®.

The relaxation doesn’t end with the massage. In the rear seat, a refrigerator holds water and recovery drinks near the Blendtec® blender and cupboard full of snacks. A wireless Bluetooth® speaker allows music to move with an athlete around the vehicle. A custom roof rack keeps two bikes secure, yet easily accessible.

“This fun RAV4 brings together a triathlete’s passion for a healthy, active lifestyle and the drive for pushing ourselves to race faster and smarter,” Haskins said. “The cutting-edge tools incorporated in the vehicle will help us continue to build our racing skills, while enabling us to relax a little too.”

Haskins is one of the top female triathletes in the United States with 29 professional wins and competing on the 2008 U.S. Olympic triathlon team. Her teammate Kemper is the most decorated U.S. triathlete in history and a four-time member of the U.S. Olympic triathlon team. Potts competed on the 2004 Olympic team and won the Pan American Games in Rio de Janeiro and the 2007 Ironman 70.3 World Championship.

“We swim, bike and run, and it’s great to see all three sports represented in the RAV4,” Potts said. "There’s no triathlete who wouldn’t love having a vehicle like this on his or her team.”

After its display at SEMA, the Life Time Fitness RAV4 will support Toyota-sponsored athletes at select events.

“For always on-the-go triathletes, this RAV4 will help us train, recover and clean up in a private space,” Kemper said. “I loved contributing to this fun project and can’t wait to see this car at the finish line.”

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 37,000 in the U.S.  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com.
Media Contacts
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