Toyota Announces Pricing for 2014 Avalon and Prius Liftback

  • Stunning 2014 Avalon remains a tremendous value in premium mid-size sedan segment with only minor price increase to base model
  • Prius Liftback will have no pricing increase for 2014
October 18, 2013
Torrance, Calif., Oct. 18, 2013 -- Toyota’s flagship sedan, Avalon, will see a price increase of $350 dollars made to its base model (Avalon XLE) while 2014 pricing remains consistent with the 2013 model. In addition, the popular Prius liftback will keep its pricing consistent with the 2013 model year. Given their high level of feature content, both vehicles represent a tremendous value to consumers.

As Toyota’s flagship sedan, the 2014 Avalon offers stunning design, dynamic performance, a high level of refinement, and a spacious, inviting interior equipped with outstanding convenience technologies. For 2014, a back-up monitor is now standard equipment on all Avalon models. The back-up monitor is the feature added to the base XLE grade which is the only Avalon that shows a price increase for 2014. The Avalon XLE Premium and Avalon Hybrid XLE Premium add Display Audio with Navigation and Entune App suite. For 2014, the Avalon XLE Touring model will be equipped with 18” anthracite-painted alloy wheels instead of silver finish. The Blind Spot Monitor is now optional equipment on the Avalon XLE Touring and Avalon Hybrid XLE Touring models.

Production of the 2014 Avalon and 2014 Prius begins early in October with both models first appearing in showrooms in November.
Model Year Brand Model 2013 MSRP 2014 MSRP MSRP Change ($) MSRP Change
2014 Toyota Avalon XLE $30,990 $31,340 $350 1.1%
2014 Toyota Avalon XLE Premium $33,195 $33,195 $0 0.0%
2014 Toyota Avalon XLE Touring $33,500 $33,000 ($500) -1.4%
2014 Toyota Avalon Limited $39,650 $39,650 $0 0.0%
2014 Toyota Avalon Hybrid XLE Premium $35,555 $35,555 $0 0.0%
2014 Toyota Avalon Hybrid XLE Touring $37,250 $36,750 ($500) 1.3%
2014 Toyota Avalon Hybrid Limited $41,400 $41,400 $0 0.0%
2014 Toyota Prius One $23,215 $23,215 $0 0.0%
2014 Toyota Prius Two $24,200 $24,200 $0 0.0%
2014 Toyota Prius Three $26,765 $26,765 $0 0.0%
2014 Toyota Prius Four $28,435 $28,435 $0 0.0%
2014 Toyota Prius Five $30,005 $30,005 $0 0.0%
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.
About Toyota
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants.  There are nearly 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012.Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $24 billion, includingsales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals over $26 billion.
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Media Contacts
Toyota Division Communications
Greg Thome              (310) 468-3279 or
Moe Durand              (310) 468-1601 or
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