Toyota Provides Annual National Dealer Meeting Highlights

September 10, 2015
TORRANCE, Calif. (September 10, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., held its annual Toyota division national dealer meeting yesterday. The meeting, which was themed, “Ever Better”, was attended by representatives from over 1,200 of Toyota’s U.S. dealerships. Topics ranged from new vehicles, to additional investments in North America, to the evolution of the retail buying process. Speaking at the meeting were executives from Toyota, including President Akio Toyoda.

Highlights from the event included:
  • A window into the Ever Better Expedition.
With the mainland U.S. tour passing through Las Vegas just prior to the meeting, its purpose of having Toyota engineers experience U.S. roads to create ever better cars coincided with the overall meeting theme.
  • 12 new Toyota and Scion vehicles that have launched or will launch this fall
Products introduced included our game-changing fuel cell vehicle, Mirai, as well as the exciting new Scion iA and iM models, the upcoming RAV4 Hybrid, and all-new Tacoma and Prius models, among others.
  • New technology.
The company provided details of:
  • “Toyota Safety Sense” active safety package: A comprehensive, affordable package of advanced features such as forward collision warning, lane departure warning, adaptive cruise control, and auto high-beam headlights.
  • Toyota New Global Architecture:  An all new modular vehicle platform that will enhance vehicle performance, handling, styling, and efficiency for the entire Toyota line-up
  • New retail concept.
Dealers were introduced to a new retail concept called Toyota Express Purchase. When launched, it will allow guests an expedited path to purchase and the ability to transact seamlessly whether at home or in the Toyota dealership.
  • Updated Toyota Marketing Covenant.
Toyota also introduced an update to its existing marketing covenant that will take effect in January 2016. The updated covenant includes guidelines on a Minimum Allowable Advertised Price (MAAP), as well as clarification on advertising with emerging digital platforms.
  • Toyota’s ongoing investments in North America.
The company provided a recap of the investments announced this year, such as its new Headquarters in Plano, Texas, a new manufacturing plant in Mexico, and its new Production Engineering facility in Georgetown, Kentucky.
  • Added truck and SUV production.
Toyota has invested more than $3 billion to expand N.A. production. New shifts and hiring announced to keep up with consumer demand for all light trucks, including the Tundra, Highlander, and new RAV4 and Tacoma models.
Regarding the national dealer meeting, Bill Fay, Toyota Division group vice president and general manager commented, “At this year’s meeting we were able to address a variety of key topics we feel will help drive our success. Our goal is to make our vehicles, retail experience, and brand, Ever Better by putting our customers first. The Ever Better Expedition allowed us to hear first-hand from our customers about their experiences, which we are taking very seriously.”
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
Media Contacts
Toyota Business Communications    
Amanda Rice (310) 468-1745
Aaron Fowles (469) 292-1097
toyota national dealer meeting ndm

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