Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

May 08, 2017
TORRANCE, Calif., May 8, 2017 - - Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. 

The new price savings include the following price reductions:
  • $500 on all LE models;
  • $925 on all Limited models;
  • $1,195 on all SE models;
  • $1,330 on all XLE models. 
Base MSRP’s for RAV4 gas Platinum and all hybrid models remain unchanged.

In addition, RAV4’s value has been further enhanced with the launch of several new Value Packages, offering up great equipment at a discount through the end of the 2017 model year.

With more than 20 years under its belt, Toyota’s popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers.  The 2017 RAV4 offers a bevy of standard-issue safety technologies with its Toyota Safety Sense P active safety package, and is the only vehicle in its (class/segment) to have a standard pre-collision system with pedestrian detection.
The Toyota Safety Sense P (TSS-P) driver assist system bundles cutting edge active safety technologies including:
  • Pre-Collision with Pedestrian Detection function (PCS w/PD) featuring forward collision warning and Automatic Emergency Braking,
  • Lane Departure Alert with Steering Assist function (LDA w/SA),
  • Automatic High Beams (AHB),
  • Dynamic Radar Cruise Control (DRCC).
The MSRP for the 2017 RAV4 does not include the delivery, processing, and handling (DPH) fee of $960.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The new prices for the 2017 RAV4 gas models are effective immediately.

Updated 2017 RAV4 Gas MSRP
Model # Grade Drive   Current 17MY MSRP New 17MY MSRP MSRP
Chg. ($)
Chg. (%)
4430 LE FWD   $24,910 $24,410 ($500) -2.0%
4440 XLE FWD   $26,830 $25,500 ($1,330) -5.0%
4470 SE FWD   $29,985 $28,790 ($1,195) -4.0%
4450 Limited FWD   $31,830 $30,905 ($925) -2.9%
4474 Platinum FWD   $34,750 $34,750 $0 0.0%
4432 LE AWD   $26,310 $25,810 ($500) -1.9%
4442 XLE AWD   $28,230 $26,900 ($1,330) -4.7%
4472 SE AWD   $31,385 $30,190 ($1,195) -3.8%
4452 Limited AWD   $33,230 $32,305 ($925) -2.8%
4476 Platinum AWD   $36,150 $36,150 $0 0.0%

Media Contacts
Sam Butto                  
(310) 468-7728

Nate Martinez
(310) 468-5134
toyota rav4 pricing

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Related Photos

2016 - 2017 Toyota RAV4 Limited 003
2016 - 2017 Toyota RAV4 Limited 003

2016 - 2017 Toyota RAV4 Limited 003

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