Tundra Melds Artistry with Taste of Texas

West Coast Choppers’ Jesse James Creates Mobile, High-End BBQ Inspired by Chef Tim Love
November 04, 2013
LAS VEGAS (Nov. 4, 2013) – After a pull on the handcrafted stainless steel drawer, onlookers will imagine the steak sizzling. West Coast Choppers owner Jesse James drew inspiration from Texas restaurateur Tim Love to build an 8-foot combination KitchenAidÒoven and white oak chopping block that extends from the Toyota Tundra truck bed. The Tundra will be on display at the SEMA Show in Las Vegas.

James and his team aimed to keep the authenticity of the Tundra, while adding high quality details to enhance the Texas barbecue theme. A Texas Longhorn and the defiant “Come and Take it” slogan can be seared into meat on the custom iron oven grates, and the phrase “West Coast Choppers Texas Barbecue” further customizes the build. Two WEATHER GUARDÒside coolers help keep meat at safe temperatures while traveling, and stainless steel compartments store individual condiments. The team also lifted the truck 4 inches and added a more rugged look through matching black fender flares, N-FAB nerf steps and Method Race Wheels. Additional featured items include General Tires, a Camburg suspension and OPTIMAÒbatteries to keep power flowing.

“We didn’t want anything silly. We wanted a high-end look to go along with the fully serviceable chef’s kitchen,” James said. “Nothing is visible until you slide out the stovetop from the back. It came out great.”

James’s West Coast Choppers established its reputation as a motorcycle manufacturing facility in the early 1990s, later featured on the “Motorcycle Mania” series and “Monster Garage” on the Discovery Channel. The brand gained international fame and celebrity clientele.

Love is owner of multiple Texas restaurants including Lonesome Dove Western Bistro, Woodshed Smokehouse and the White Elephant Saloon. He is known for his innovative grilled, roasted, braised and slow-cooked meals and Texas inspiration.

“I love experimenting with new, fun ways to share my cooking, and this Tundra encompasses that spirit,” Love said. “The Texas details and quality craftsmanship will get any fan excited to see what we can create.”

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today.(NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.

Toyota partners with a wide variety of organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.(NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.

To date, Toyota has contributed more than $700 million to American nonprofit groups. For more information about Toyota’s contributions in the U.S., visit www.toyotainaction.com.
Media Contacts
Toyota Product Communications
Michael Kroll (310) 468-4782 or michael_kroll@toyota.com
Sam Butto (310) 468-7728 or sam_butto@toyota.com
Moe Durand (310) 468-1601 or maurice_durand@toyota.com
Media Site: www.toyotanewsroom.com
Public Site: www.toyota.com

NOTE TO EDITORS: High-resolution images and B-roll are available for editorial use only at ToyotaNewsroom.com.
toyota 2013 sema show toyota tundra

< back

Related Photos

2013  SEMA Show - BBQ Tundra 001
2013  SEMA Show - BBQ Tundra 002
2013  SEMA Show - BBQ Tundra 001

2013 SEMA Show - BBQ Tundra 001

Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.