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Perfect Weekend for Toyota in Drift, POWRi and NASCAR K&N Series

Perfect Weekend for Toyota in Drift, POWRi and NASCAR K&N Series

May 13, 2019
Toyota drivers drove to victory lane in Georgia, Illinois and Arizona this past weekend as Frederic Aasbø scored his second perfect weekend in Formula Drift, while Austin Brown led wire-to-wire in the POWRi Lucas Oil National Midget League and Derek Kraus swept the NASCAR K&N Pro Series West Twin 100s.

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2020 Toyota Prius Prime: A Solution to Rising Gas Prices

2020 Toyota Prius Prime: A Solution to Rising Gas Prices

May 02, 2019
PLANO, Texas (May 2, 2019) – Toyota Prius Prime gets many upgrades for 2020 and remains the most efficient Toyota hybrid and one of the best options to protect drivers from price hikes at the gas pump. Available this summer, the Manufacturer’s Suggested Retail Price (MSRP) for the LE grade will be $27,600, the MSRP for XLE grade will be $29,500 and the MSRP for Limited grade will be $33,500.... more

Team Members Learn to Make Better Cars in Legendary Road Race

Team Members Learn to Make Better Cars in Legendary Road Race

May 03, 2019
It’s after midnight at a gas station somewhere between Denver and Fort Worth, a bleary-eyed driver pours the dregs from a Bunn-O-Matic and samples the roller grill fare.  There’s still a hundred miles to go before he sleeps and a couple more days just like this before another One Lap of America is under his belt.... more

Toyota AI Ventures Launch New $100M Fund

Toyota AI Ventures Launch New $100M Fund

May 02, 2019
LOS ALTOS, Calif. (May 2, 2019) – Silicon Valley-based venture capital firm Toyota AI Ventures (TAIV) today announced Fund II, a new $100 million fund dedicated to investing in early-stage startups developing disruptive technologies and business models in the autonomous mobility and robotics markets. Led by founding Managing Director Jim Adler, who also serves as executive advisor at the Toyota Research Institute (TRI), Toyota AI Ventures was founded in July 2017 as a subsidiary of TRI. In less than two years, Toyota AI Ventures has invested in a diverse portfolio of 19 startups. Fund II brings the firm’s total assets under management to more than $200M to invest in and support promising startups around the world.... more

Toyota Motor North America Reports April 2019 Sales

Toyota Motor North America Reports April 2019 Sales

May 01, 2019
PLANO, Texas (May 1, 2019) – Toyota Motor North America (TMNA) today reported April 2019 sales of 183,866 vehicles, a decrease of 4.4 percent on a volume basis and a decrease of 8.2 percent on a daily selling rate (DSR) basis versus April 2018.... more

Toyota 86 Pays Tribute to International Racing with Limited Hakone Edition

Toyota 86 Pays Tribute to International Racing with Limited Hakone Edition

April 30, 2019
PLANO, Texas (April 30, 2019) — Two hours southwest of Tokyo lies one of the great driving roads in the world, the Hakone Turnpike. This famous stretch of road is on the top of many bucket lists, and Toyota is paying tribute to this iconic spot, as well as other international sports car driving, with the 86 Hakone Edition.... more

Don’t Recline Behind the Wheel: High School Student from St. Petersburg, Fla. Wins National PSA Video Challenge

Don’t Recline Behind the Wheel: High School Student from St. Petersburg, Fla. Wins National PSA Video Challenge

April 29, 2019
SILVER SPRING, Md. (Monday, April 29, 2019) – To encourage positive driving habits for young drivers, Shorecrest Preparatory School junior, Caleb Kravitz developed a creative PSA to inspire his peers to practice safe driving skills. His video, titled "Don’t Recline Behind the Wheel," is the winner of the Toyota TeenDrive365 Video Challenge, a national peer-to-peer driver safety public service announcement competition. More than a thousand videos were submitted in the TeenDrive365 Video Challenge by teens educating students on the risky behavior of distracted driving.... more

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