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Want the First 2020 Toyota Supra? Get Your Auction Arm Ready!

Want the First 2020 Toyota Supra? Get Your Auction Arm Ready!

December 13, 2018
PLANO, Texas (Dec. 13, 2018) -- Sportscar enthusiasts have been anxiously anticipating sliding behind the wheel of their own all-new 2020 Supra. The honor of being the first one to do so will go to the highest bidder at the Barrett-Jackson Auction in Scottsdale, Arizona, on Saturday, January 19, 2019.
 

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Toyotathon Returns Home For The Holidays With Heartwarming New Ad

Toyotathon Returns Home For The Holidays With Heartwarming New Ad

November 29, 2018
PLANO, Texas (Nov. 29, 2018) – Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered Wednesday night, November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker.... more

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage  at Los Angeles Auto Show

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage at Los Angeles Auto Show

November 28, 2018
LOS ANGELES (Nov. 28, 2018) – Toyota is pulling out all the stops for the 2018 Los Angeles Auto Show, Nov. 30-Dec. 9 at the Los Angeles Convention Center. Featuring the debut of the Corolla Hybrid, Prius AWD-e, TRD sedans and Nightshade Special Edition vehicles, Toyota’s A-List lineup is sure to captivate in La La Land.... more

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

November 28, 2018
LOS ANGELES (Nov. 28, 2018) – With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019. And now comes the ultimate “But wait, there’s more!” bonus: a new hybrid model that achieves at least 50 mpg combined fuel economy (projected). That makes the 2020 Corolla Hybrid the most fuel-efficient model to ever wear the model name that debuted more than a half-century ago.... more

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

November 28, 2018
When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where Prius can take drivers.... more

“Toyota Safety Sense” Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

“Toyota Safety Sense” Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

November 26, 2018
TOYOTA CITY, Japan, November 26, 2018—Toyota Motor Corporation (Toyota) today announces the total global number of vehicles equipped with Toyota Safety Sense (TSS)1, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.... more

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

November 20, 2018
PLANO, Texas (Nov. 20, 2018) The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.... more

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Toyota Gets on Track for 24 Hours of LeMons

What do Toyota engineers do for fun on the weekends? Race cars, of course.
 

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