Our Point of View: SEMA Preview: Venza Project Cars

September 29, 2008

by Irv Miller

Toyota will display two Venza project cars at this year’s Specialty Equipment Market Assn. (SEMA) show in Las Vegas to help illustrate the Venza’s versatility.

The first of them is called the Venza AS V (Active-Sports Versatility). This car, developed by Five Axis, will be outfitted with several features offering unique solutions for transporting and storing all types of winter sports equipment.

The rear of the vehicle will house a unique utility system, the Integrated Cargo Carrier (ICC), created by Magna Car Top Systems. The ICC is a stow-away rack system that pulls out to transport a variety of wet and dry equipment such as bicycles and skis.

Exterior body enhancements will include new front and rear bumpers as well as slightly more aggressive over-fenders. Wider 20 x 10.5-inch wheels and larger diameter tires will also enhance the look of the Venza AS V.

The second project is called the SportLux Venza. The idea behind this vehicle, developed by Street Image, Inc., is to give the occupants the feel of a refined sports car while retaining Venza’s utility and functionality. Body kit modifications have been added to the exterior, with an upgraded black/burgundy leather treatment inside.


Complementing the interior is a premium navigation unit that is equipped with a full entertainment system. The engine’s output has been enhanced, and so has braking and suspension performance.

These two project cars will be on display Toyota’s SEMA show booth. Press information will be available on Toyota's Pressroom site during the 2008 SEMA.

Originally published on the Toyota Open Road blog on Sept. 29, 2008.



Displaying comments 1 - 3 of 3:

EJ Garner, Toyota Newsroom said...
Hi Vito, Thank you for your comment and question. We have nothing to announce at this time or comment on future products. (toyota_newsroom@toyota.com)
6/12/09 at 12:00 AM

Vito Formica said...
The Venza appears to be a forward looking vehicle and yet does not offer laser cruise control. You offer it on two of your vehicles. Why not the Venza? It's unfortunate......for me it's a dealbreaker.
6/9/09 at 12:00 AM

Iver Peterson said...
Just give us a standard, simple Camry wagon, just as you once did, and still do in the rest of the world. Men who are giving up their SUV's will not shift to minivans, but they will buy a proper station wagon.
4/3/09 at 12:00 AM

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