News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

November 03, 2016

2017 Toyota Yaris Product Information

September 08, 2016

2017 Toyota Yaris Puts Big Safety in a Small Car with Standard Toyota Safety Sense-C

2017 Toyota Yaris Puts Big Safety in a Small Car with Standard Toyota Safety Sense-C

August 26, 2016
The 2017 Toyota Yaris is a small car with very big news. The brand’s least expensive model, the Yaris for 2017 is also the brand’s latest vehicle to come standard with Toyota Safety Sense™ C (TSS-C), a trio of driver assist technologies that help drivers get from point “A” to point “B” with safety assurance. Yaris offers both three-door and five-door body styles.... more

Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
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Toyota Recalls Certain 2015 Model Year Yaris Vehicles

Toyota Recalls Certain 2015 Model Year Yaris Vehicles

May 25, 2016
TORRANCE, Calif., May 25, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 3,100 Model Year 2015 Yaris Hatch Back vehicles.... more

Toyota Expands Takata Air Bag Safety Recall

Toyota Expands Takata Air Bag Safety Recall

May 23, 2016
TORRANCE, Calif., May 23, 2016 – Toyota Motor Sales, USA, Inc. today announced that, based on recent information from Takata and the National Highway Traffic Safety Administration,  it is expanding its recalls involving Takata front passenger air bag inflators. 
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Toyota Passenger Car Chronology

March 29, 2016
The chronology of Toyota's passenger cars.... more

Toyota Recalls Certain Vehicles for Power Window Master Switch

Toyota Recalls Certain Vehicles for Power Window Master Switch

October 21, 2015
TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver’s side Power Window Master Switch.  The involved vehicles include certain:... more

2016 Toyota Yaris Product Information

2016 Toyota Yaris Product Information

August 28, 2015

2016 Toyota Yaris Has That Suave European Look, and the Value Looks Great, Too

2016 Toyota Yaris Has That Suave European Look, and the Value Looks Great, Too

August 28, 2015
Toyota introduced extensive updates to Yaris for model-year 2015, bringing distinctive European design to the entry-level segment. The European touch continues for 2016 with the introduction of two new color combos, pairing Barcelona Red or Crushed Ice with a Black Sand Pearl roof.... more

Widebody DUB Edition Sienna and Yaris Debut at SEMA

Widebody DUB Edition Sienna and Yaris Debut at SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — DUB Magazine’s latest creations, the DUB Edition Sienna and DUB Edition Yaris, will be on display this year at Toyota’s 2014 Specialty Equipment Market Association (SEMA) booth highlighting the versatility of Toyota’s vehicles. ... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

October 27, 2014

2015 Toyota Yaris Product Information - Spanish

2015 Toyota Yaris Product Information - Spanish

September 16, 2014

Redesigned 2015 Toyota Yaris:  Sharper for the Eyes, Smoother for the Body

Redesigned 2015 Toyota Yaris: Sharper for the Eyes, Smoother for the Body

September 16, 2014
A bold new look with a distinct European flavor. A new, quieter interior, crafted from improved materials.  And a new attitude. The redesigned 2015 Toyota Yaris checks all the boxes for small-car shoppers. And then it adds and checks two more boxes for fun and value. In 3-door or 5-door liftback models, the 2015 Yaris makes every day driving less every day.... more

2015 Toyota Yaris Walkaround

2015 Toyota Yaris Walkaround

September 16, 2014

2015 Toyota Yaris Product Information

2015 Toyota Yaris Product Information

September 16, 2014

Redesigned 2015 Toyota Yaris Sub-Compact: Sharper Styling, More Comfort and Value Priced

Redesigned 2015 Toyota Yaris Sub-Compact: Sharper Styling, More Comfort and Value Priced

July 23, 2014
TORRANCE, Calif., (July 23, 2014) – A bold new look with a distinct European flavor.  A new, quieter interior crafted from improved materials. And a new attitude. The redesigned 2015 Toyota Yaris checks all of the boxes for small-car shoppers. And then it adds and checks two more boxes for fun and value. In 3-door or 5-door liftback models, the 2015 Yaris makes every day driving less every day. ... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

2014 Toyota Yaris Delivers the Best in Liftback Versatility

2014 Toyota Yaris Delivers the Best in Liftback Versatility

February 04, 2014
TORRANCE, Calif., (Feb. 4, 2014) -- The Toyota Yaris, the brand’s fun, efficient compact model, offers the only choice of three-door or five-door liftback models in the segment. Both combine sporty styling with high value from a long roster of standard equipment and safety features, including nine airbags.... more

Pricing Announced for 2014 Yaris

June 18, 2013
TORRANCE, Calif., June 18, 2013 -- Toyota Motor Sales announced pricing and product enhancements for the 2014 Yaris Liftback which went into production on June 3, of 2013. Daytime Running Lights (DRL's) will be standard on all MY14 Yaris models.... more

Toyota Yaris Offered in Two Liftback Models For 2013

November 16, 2012
TORRANCE, Calif., Nov. 16, 2012 - The fun, efficient Toyota Yaris, which was all-new for the 2012 model year, continues into 2013 in three-door or five-door liftback models. Sporty styling, outstanding safety features and high fuel economy ratings make the 2012 Yaris a compelling choice in its segment. New for 2013, all model grades come with the Tech Audio Package as standard.... more

2013 Toyota Yaris Product Information

November 16, 2012

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Pricing Announced For 2013 Yaris Subcompact

September 18, 2012
TORRANCE, Calif., (Sept. 18, 2012) – Toyota Motor Sales announces a pricing increase on the 2013 Yaris subcompact that went into production on Sept. 3.
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Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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