News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

December 01, 2016

2017 Yaris iA Product Information

2017 Yaris iA Product Information

August 11, 2016

2017 Toyota Yaris iA: Sporty Style, Strong Safety, Super Sedan

2017 Toyota Yaris iA: Sporty Style, Strong Safety, Super Sedan

August 11, 2016
The newest member of the Yaris team, the iA sports sedan, has been hailed for its sleek styling, sporty driving dynamics and standard safety systems. It’s a subcompact sedan loaded with premium features, but offered at an affordable price.... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
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Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
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Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.... more

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

January 11, 2016
Torrance, Calif., Jan. 11, 2016 – Baker Skateboards, under its partnership with Scion, hit the road in a brand new iM and iA for a demo at their favorite park in San Francisco. They stopped along the way not only to shred a few local spots, but to ride along with professional drift racer Ken Gushi in a Scion FR-S release series 1.0. Watch the video here: https://www.scion.com... more

More Than Two Million Toyotas Built in North America in 2015 for the First Time

More Than Two Million Toyotas Built in North America in 2015 for the First Time

January 08, 2016
ERLANGER, Ky. (Jan. 8, 2016) – 2015 marked record production for Toyota with 2,035,028 vehicles and 1,933,702 engines produced in North America. Key drivers for increased production include low fuel prices, a healthier economy and strong customer demand for Corolla, Camry, RAV4 and Tacoma.... more

Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
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Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

December 11, 2015
TORRANCE, Calif. (Dec. 11, 2015) — Toyota once again led the industry on the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Nine Toyota, Lexus and Scion models received the IIHS’ highest award for 2016, the TOP SAFETY PICK+, the most of any manufacturer.  ... more

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

He’s Weird, Right?

He’s Weird, Right?

November 19, 2015
New Scion boss Andrew Gilleland might be the perfect person to take over Toyota’s youth brand.... more

Scion Steps Out in Style with STAMPD at the 2015 Los Angeles Auto Show

Scion Steps Out in Style with STAMPD at the 2015 Los Angeles Auto Show

November 16, 2015
TORRANCE, Calif. Nov. 16, 2015 – The right wheels need the right look. Debuting alongside Scion’s new concept vehicle at the Los Angeles Auto Show will be Scion’s new partnership with Los Angeles-based lifestyle brand, STAMPD.... more

Scion iA Collects a Consumer Guide Best Buy Award

Scion iA Collects a Consumer Guide Best Buy Award

November 12, 2015
TORRANCE, Calif., (November 12, 2015) – Scion’s iA sedan has a big trunk…and it’s going to need it to hold its recent awards. The latest accolade for Scion’s first-ever sedan is the Consumer Guide® Automotive Best Buy Award for the subcompact class.... more

2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion iA Specs

2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion iA Specs

October 29, 2015

2015 SEMA - Eddie Huang Scion iA Specs

2015 SEMA - Eddie Huang Scion iA Specs

October 29, 2015

Scion Showcases Fashion and Passion

Scion Showcases Fashion and Passion

October 29, 2015
TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6.... more

7 Reasons Scion Is Celebrating This Fall

7 Reasons Scion Is Celebrating This Fall

October 15, 2015
TORRANCE, Calif., (Oct. 15, 2015) -- Sure, Scion was under the radar for awhile, but with the iM and iA now on sale, things are definitely looking up. Here are seven reasons we’re feeling good right now:... more

New Products, Previous Player - Scion Introduces New Vice President

New Products, Previous Player - Scion Introduces New Vice President

September 24, 2015
TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers’ showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered.

Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers.  ... more

Scion Brings the 'Weird' with James Franco and Jaleel White

Scion Brings the 'Weird' with James Franco and Jaleel White

September 14, 2015
TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003.... more

All Systems Go: Scion iM and iA on Sale Now

All Systems Go: Scion iM and iA on Sale Now

September 01, 2015
TORRANCE, Calif., (Sept. 1, 2015) – Believe the buzz. The versatile 2016 Scion iM hatchback and 2016 Scion iA sedan are now arriving in more than 1,000 dealerships and are ready to go wherever drivers can imagine.
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Partnering Products and Passion

Partnering Products and Passion

August 25, 2015
TORRANCE, Calif. (August 25, 2015) – What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.... more

Scion Expansion: All-New 2016 Scion iA Sports Sedan

Scion Expansion: All-New 2016 Scion iA Sports Sedan

July 09, 2015
What has sleek styling, sporty driving dynamics, serious trunk space and will be available in September? The all-new Scion iA sports sedan. It arrives on the scene soon and features an MSRP of $15,700 for the 6-speed manual transmission and $16,800 for the 6-speed automatic. A delivery, processing and handling fee of $795 is not included in the MSRP.... more

Expansión Scion: Nuevo Sedán Deportivo Scion iA 2016

Expansión Scion: Nuevo Sedán Deportivo Scion iA 2016

July 09, 2015
¿Qué tiene un estilo elegante, dinámica conducción deportiva, un espacioso maletero y estará disponible en septiembre? El flamante sedán deportivo Scion iA. Pronto llegará a escena con un precio de venta sugerido por el fabricante (MSRP) de $15,700 para transmisión manual de 6 velocidades y $16,800 para transmisión automática de 6 velocidades. Cargo por entrega, procesamiento y manejo de $795 no está incluido en el MSRP.... more

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