News Releases

RAV4 SE Wins Oregon Trail Rally

RAV4 SE Wins Oregon Trail Rally

April 26, 2016
Torrance, Calif., April 26, 2016 -- This past weekend at the Oregon Trail Rally in Portland, Oregon, Ryan Millen and his Toyota RAV4 SE finished ahead of all other 2WD competitors to win the class, and put the capable RAV4 in the top five overall.... more

Toyota Siennas Storm into One Lap of America Race

Toyota Siennas Storm into One Lap of America Race

April 25, 2016
Torrance, Calif., April 25, 2016 -- Everyone has a “bucket list,” those things we just have to do… no ifs, ands, or buts.  For automotive enthusiasts everywhere, competing in Brock Yates’ One Lap of America is squarely on that list.
 
This year, though, the competition will get a real taste of the unexpected.  It’s one thing to bring a sports car to the event; people see that coming.  But what if you could really make people do a double-take? 
 
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Prius on Top…Talk about a Broken Record

Prius on Top…Talk about a Broken Record

April 23, 2016
Toyota broke a Guinness World Recordstitle today, setting a new record for the most vehicles in a hybrid parade. 
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Rally RAV4 Prepares to Attack Next Round at Oregon Trail

Rally RAV4 Prepares to Attack Next Round at Oregon Trail

April 21, 2016
Torrance, Calif., April 21, 2016 -- A well-rested Toyota-Millen RAV4 team are preparing to take on the Oregon Trail rally in Portland, Ore. this Friday, Saturday, and Sunday.  A lengthy, grueling three-day rally awaits the durable and capable RAV4.... more

Toyota Enters into Multi-Year Partnership with Texas Rangers

Toyota Enters into Multi-Year Partnership with Texas Rangers

April 21, 2016
Arlington, Texas, April 21, 2016 -- The Texas Rangers and Toyota today announced that the club and the automobile manufacturer have entered into a multi-year partnership. Under the agreement, Toyota becomes the Official Truck Sponsor of the Texas Rangers. The sponsorship will highlight Toyota’s two Texas-built trucks, Tacoma and Tundra.... more

Toyota to Pioneer Use of Biosynthetic Rubber in Engine and Drive System Hoses

Toyota to Pioneer Use of Biosynthetic Rubber in Engine and Drive System Hoses

April 21, 2016
Toyota City, Japan, April 21, 2016 -- Next month, Toyota will become the world's first automaker to use biohydrin, a newly-developed biosynthetic rubber product, in engine and drive system hoses.... more

Toyota Recalls Certain 2016 Model Year Avalon and Camry Vehicles

Toyota Recalls Certain 2016 Model Year Avalon and Camry Vehicles

April 13, 2016
TORRANCE, Calif., April 13, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is recalling approximately 16,880 Model Year 2016 Avalon and 41,630 model Year 2016 Camry sedans.... more

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

April 13, 2016
Ann Arbor, Mich. (April 13, 2016) – On the heels of last week’s announcement that Toyota is putting more boots on the ground in Ann Arbor to study fully autonomous driving and advanced mobility, Toyota also will be deploying cars on the road for real world testing. Toyota, in partnership with the University of Michigan Transportation Research Institute (UMTRI), is transforming the streets of Ann Arbor, Mich. into the world’s largest operational, real-world deployment of connected vehicles and infrastructure. ... more

U Asked For It, U Got It. uBox.

U Asked For It, U Got It. uBox.

April 12, 2016
DETROIT, Mich. (April 12, 2016) -- Most of Toyota’s North American vehicles are engineered in Southeast Michigan. The newest concept to wear the automaker’s famous badge, however, has its roots firmly planted in the red clay of South Carolina.... more

Vehicle of Choice for Geeks? Toyota Prius c

Vehicle of Choice for Geeks? Toyota Prius c

April 11, 2016
An armada of agents is about to roll out in Toyota Prius c. Their mission: to help people across America get the most from their technology.
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2016 GPU Technology Conference (GTC16) - Dr. Gill Pratt

2016 GPU Technology Conference (GTC16) - Dr. Gill Pratt

April 07, 2016
Toyota Research Institute CEO Dr. Gill Pratt talks about how robots, supercomputers and cars are coming together at GTC16 in San Jose on April 7, 2016.... more

On the Road to Autonomous Driving, Toyota Establishes Ever Deeper Roots in Ann Arbor Tech Community with Third US Research Facility

On the Road to Autonomous Driving, Toyota Establishes Ever Deeper Roots in Ann Arbor Tech Community with Third US Research Facility

April 07, 2016
SAN JOSE (April 7, 2016) -- Dr. Gill Pratt, CEO of the Toyota Research Institute (TRI), announced today that Toyota will establish its third TRI facility in the U.S. The new facility will be located in Ann Arbor, near the University of Michigan (U-M) campus where it will fund research in artificial intelligence, robotics and materials science.  Joining the TRI facility established last January in Palo Alto working with Stanford (TRI-PAL), and in Cambridge working with MIT (TRI-CAM), TRI-ANN is scheduled to open in June and target a staff of approximately 50.... more

Toyota Recalls Certain 2016 Model Year Sienna

Toyota Recalls Certain 2016 Model Year Sienna

April 06, 2016
TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 230 Model Year 2016 Sienna Minivans.... more

Toyota Recalls Certain 2016 Model Year RAV4 and Lexus RX and ES Vehicles

Toyota Recalls Certain 2016 Model Year RAV4 and Lexus RX and ES Vehicles

April 06, 2016
TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 4,170 Model Year 2016 Toyota RAV4; approximately 90 Model Year 2016 RX 350; and approximately 12,400 Model Year 2016 ES 350.... more

Toyota Expands Focus on Software- and Data-Driven Mobility with Toyota Connected

Toyota Expands Focus on Software- and Data-Driven Mobility with Toyota Connected

April 04, 2016
PLANO, TEXAS, April 4, 2016 – Toyota today announced that it will launch Toyota Connected, Inc. to significantly expand the company’s capabilities in the fields of data management and data services development. The new company will serve as a data science hub for Toyota’s global operations and will support a broad range of consumer-, business- and government- facing initiatives.  ... more

March 2016 Sales Conference Notes

March 2016 Sales Conference Notes

April 01, 2016
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Vice President and General Manager Jeff Bracken review March 2016 and first quarter sales for Toyota Motor Sales.... more

Toyota Motor Sales Reports March 2016 Sales

Toyota Motor Sales Reports March 2016 Sales

April 01, 2016
TORRANCE, Calif. (April 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2016 sales of 219,842 units, a decrease of 2.7 percent from March 2015 on a volume basis. With two more selling days in March 2016 compared to March 2015, sales were down 9.9 percent on a daily selling rate (DSR) basis. ... more

March 2016 Sales Chart

March 2016 Sales Chart

April 01, 2016

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
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Toyota Mirai Wins 2016 World Green Car

Toyota Mirai Wins 2016 World Green Car

March 24, 2016
NEW YORK (March 24, 2016) – Toyota Mirai was declared the 2016 World Green Car today at the New York International Auto Show.... more

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

March 24, 2016
NUEVA YORK, 24 de marzo de 2016: La actriz Gina Rodríguez condujo su Corolla a lo largo del país hasta llegar a Hollywood para perseguir sus sueños. La actriz Hannah Simone aprendió a conducir en el inmaculadamente conservado Corolla de su padre. Con más de 43 millones de vehículos vendidos en los últimos 50 años, el Toyota Corolla ha sido parte de las vidas de muchas personas, más que ningún otro vehículo fabricado. A fin de celebrar el estatus del Corolla como el vehículo más vendido en todo el mundo, y el papel importante que ha desempeñado para millones de conductores, Toyota lanzó hoy la campaña del 50 aniversario de Corolla: un esfuerzo de un año que mostrará cómo el Corolla ha construido más recuerdos, hitos y momentos que cualquier otro vehículo en el mundo.... more

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

March 23, 2016
NEW YORK, March 24, 2016 – Actress Gina Rodriguez drove her Corolla cross-country to Hollywood to follow her dreams. Actress Hannah Simone learned to drive inside her dad’s pristinely kept Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured. To celebrate the Corolla’s status as the world’s all-time best-selling car and the important role it has played for millions of drivers, Toyota today launched the Corolla 50th Anniversary campaign – a year-long effort showcasing how the Corolla has powered more memories, milestones and moments than any car in the world.... more

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
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Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
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