News Releases

Advertising That’s More Than ‘Hot Air’

Advertising That’s More Than ‘Hot Air’

March 23, 2017
Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
 ... more

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

March 22, 2017
TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
 ... more

Rally RAV4 Finishes Second at 100 Acre Wood

Rally RAV4 Finishes Second at 100 Acre Wood

March 21, 2017
Torrance, Calif., March 21, 2017— Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to the second step of the podium this past weekend at the Rally America Rally in 100 Acre Wood in Salem, Missouri. The finish was extraordinarily close, after 17 stages and nearly 2 hours of racing, the Rally RAV4 finished just 9.7 seconds behind the winners in their class, Seamus Burke and Martin Brady.... more

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

March 16, 2017
Los Altos, Calif. March 7, 2017 - What is it like to compete in a car race that isn’t about speed, but rather fuel efficiency?... more

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

March 16, 2017
Torrance, Calif., March 16, 2017 — Well-rested and heading into the next race of 2017, the Toyota Rally RAV4 piloted by Ryan Millen is prepared for a second stop in as many years at the 100 Acre Wood rally, held in Salem, Steelville, and Potosi, Missouri this Friday and Saturday, March 17 and 18.... more

Toyota Injects Style and Technology in 2017 Toyota 860 Special Edition

Toyota Injects Style and Technology in 2017 Toyota 860 Special Edition

March 13, 2017
Torrance, Calif., March 13, 2017 – The 2017 Toyota 86 will turn more heads than ever with the new 860 Special Edition that adds stand-out styling, premium features and performance technology.

 ... more

2017 - 2018 Toyota Full-Line Pricing

2017 - 2018 Toyota Full-Line Pricing

March 13, 2017

2018 Toyota C-HR Product Information

2018 Toyota C-HR Product Information

March 08, 2017

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

March 08, 2017
Torrance, Calif., March 8, 2017 -- Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.... more

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

March 03, 2017
Palo Alto, Calif., March 3, 2017 – The Toyota Research Institute (TRI) today displayed its 2.0 generation advanced safety research vehicle at the company’s Prius Challenge event in Sonoma California. The all- new test vehicle will be used to explore a full range of autonomous driving capabilities.... more

February 2017 Sales Chart

February 2017 Sales Chart

March 01, 2017

Toyota North America Reports February 2017 Sales

Toyota North America Reports February 2017 Sales

March 01, 2017
Plano, Texas (March 1, 2017) – Toyota Motor North America (TMNA), Inc., today reported its US February 2017 sales of 174,339 vehicles, a decrease of 7.2 percent from February 2016 on a volume basis. With the same number of selling days in February 2017 compared to February 2016, sales were down 7.2 percent on a daily selling rate (DSR) basis.... more

Toyota and Burton Announce Strategic Partnership

Toyota and Burton Announce Strategic Partnership

February 28, 2017
Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.... more

Toyota Research Institute's Ryan Eustice Appointed to Michigan Council on Future Mobility

Toyota Research Institute's Ryan Eustice Appointed to Michigan Council on Future Mobility

February 27, 2017
ANN ARBOR, Mich., Feb. 27, 2017 – When Michigan Governor Rick Snyder signed new laws into effect last year that allow operation of autonomous vehicles on the state’s roads, the landmark legislation created the Michigan Council on Future Mobility. Ryan Eustice, vice president of autonomous driving for the Toyota Research Institute (TRI), has been appointed by Governor Snyder to join this new advisory board and will help shape Michigan regulatory policy as autonomous vehicle technology develops.  ... more

Huntsville to Hollywood

Huntsville to Hollywood

February 24, 2017
HUNTSVILLE, Ala. (February 24, 2017) – If the 5 million engines that Toyota Motor Manufacturing Alabama has produced over the past 14 years were lined up side by side, they would stretch from Huntsville to Los Angeles!  ... more

Toyota Motor North America’s Lexus Brand Tops J.D. Power Vehicle Dependability Study for Sixth Consecutive Year; Toyota Camry Most Dependable Vehicle Overall

Toyota Motor North America’s Lexus Brand Tops J.D. Power Vehicle Dependability Study for Sixth Consecutive Year; Toyota Camry Most Dependable Vehicle Overall

February 22, 2017
TORRANCE, Calif., Feb. 22, 2017 – The Lexus brand has captured the highest ranking in vehicle dependability among all nameplates for a sixth consecutive year in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS).  The most dependable car in the survey was Toyota Camry, and Toyota Motor North America (TMNA) received 10 out of 18 segment awards total. ... more

Toyota’s New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

Toyota’s New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

February 21, 2017
Toyota City, Japan, February 22, 2017 -- Toyota Motor Corporation announces the commercial availability of a new, smaller catalyst that uses 20 percent less precious metal in approximately 20 percent less volume, while maintaining the same exhaust gas purification performance. The design is the world’s first integrally-molded Flow Adjustable Design Cell (FLAD®) substrate, with a different cell cross-sectional area at the inner portion compared to that at the outer portion. Innovative design and manufacturing technologies have allowed for the mass production of the new catalyst, which will gradually be installed in new vehicle models, starting from the Lexus LC500h later this year.... more

Toyota and Shell One Step Closer to a Hydrogen Refueling Network in California

Toyota and Shell One Step Closer to a Hydrogen Refueling Network in California

February 20, 2017
Torrance, Calif., February 20, 2017 -- On February 17, The California Energy Commission (CEC) posted a Notice of Proposed Award (NOPA) outlining subsidies to support hydrogen refueling infrastructure in California. Shell, in partnership with Toyota, will be considered for the installation of hydrogen refueling equipment into seven retail stations in the state of California and an award of $16,362,500 to develop those stations.  ... more

Toyota Global Hybrids Sales Surpass 10 Million

Toyota Global Hybrids Sales Surpass 10 Million

February 13, 2017
Plano, Texas (February 13, 2017) – Toyota announced today that it has achieved more than 10 million cumulative units of hybrid vehicle (HV) sales, including plug-in hybrids, as of January 31. The latest milestone was achieved just nine months after total sales reached 9 million units at the end of April 2016.

Toyota Motor North America also saw its sales of hybrids and plug-in hybrids reach a cumulative total, exceeding three million units as of December 31, 2016.... more

2017 Chicago Auto Show - Bill Fay

2017 Chicago Auto Show - Bill Fay

February 09, 2017
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

 ... more

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

February 09, 2017
CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   ... more

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

February 07, 2017
Torrance, Calif., Feb. 7, 2017— After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.... more

Toyota Motor Corporation (TMC) Announces April – December 2016 Financial Results

Toyota Motor Corporation (TMC) Announces April – December 2016 Financial Results

February 06, 2017
Toyota Motor Corporation (TMC) today announced its financial results for the nine-month period that ended Dec. 31, 2016.... more

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

February 03, 2017
CHICAGO, Feb. 2, 2017 – The all-new 2018 Toyota Camry, dubbed “sexy” by Toyota Motor Corporation President Akio Toyoda at its world debut last month, is coming to the Chicago Auto Show. The captivating mid-size sedan will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22.... more

January 2017 Sales Chart

January 2017 Sales Chart

February 01, 2017

items 1 - 25 of 2142 Next >>
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.