News Releases

Toyota Celebrates The Sand, Surf & Safety of San Diego's Beaches

Toyota Celebrates The Sand, Surf & Safety of San Diego's Beaches

May 26, 2017
San Diego, Calif., May 26, 2017 – Summer beach season in sunny San Diego kicks off this Memorial Day Weekend. Toyota and the City of San Diego celebrated accordingly with the announcement of its continued partnership and unveiling of 35 2017 Toyota vehicles for lifeguard rescue and operations.... more

Toyota Helps Give Military Kids Their First Sets of Wheels During Fleet Week New York Bike Assembly

Toyota Helps Give Military Kids Their First Sets of Wheels During Fleet Week New York Bike Assembly

May 26, 2017
NEW YORK, May 26, 2017 – As Toyota expands its role from a traditional car company to a mobility company, it looks beyond the automotive space to address the needs of all people, including the brave members of the Armed Forces and their families.... more

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

May 24, 2017
PLANO, TX (May 24, 2017) – Toyota Motor North America (TMNA) today announced the appointment of Vinay Shahani to vice president, Integrated Marketing Operations, effective June 5, 2017. Shahani’s responsibilities include leading media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows, and other consumer events throughout the United States. Shahani reports to Ed Laukes, group vice president, Toyota Division Marketing.... more

2017 - 2018 Toyota Full-Line Pricing

2017 - 2018 Toyota Full-Line Pricing

May 23, 2017

Toyota Research Institute Explores Blockchain Technology for Development of New Mobility Ecosystem

Toyota Research Institute Explores Blockchain Technology for Development of New Mobility Ecosystem

May 22, 2017
NEW YORK, May 22, 2017 — The Toyota Research Institute (TRI) announced today that it is exploring blockchain and distributed ledger technology (BC/DL) for use in the development of a new mobility ecosystem that could accelerate development of autonomous driving technology. TRI is collaborating with the MIT Media Lab (MIT ML) and other industry partners to foster a digital environment where users – both businesses and consumers – may securely share driving and autonomous vehicle testing data, manage ride-share and car-share transactions and store vehicle usage information that could be used in the setting of insurance rates.... more

Michigan Science Center Unveils New $1.44M Toyota 4D Engineering Theater

Michigan Science Center Unveils New $1.44M Toyota 4D Engineering Theater

May 22, 2017
DETROIT, May 22, 2017 – Today, Toyota Motor North America (TMNA) and the Michigan Science Center (MiSci) unveiled the new Toyota 4D Engineering Theater (TET). The theater is designed to inspire the next generation of science, technology, engineering and math (STEM) learning. Through exciting programs and engaging films, the TET will showcase the fun and dynamic world of STEM and provide a resource for future generations of STEM professionals.  ... more

Georgia Tech Students Win Toyota and Net Impact’s National Competition with App Concept for People Who Use Wheelchairs

Georgia Tech Students Win Toyota and Net Impact’s National Competition with App Concept for People Who Use Wheelchairs

May 22, 2017
Plano, TX (May 22, 2017) – Earlier this year, a team of students at Georgia Tech realized that there was a critical gap in transportation services for people who use wheelchairs – and they wondered if the solution could be in the palm of their hands.... more

Toyota Takes Commanding Championship Lead After Olympus Win

Toyota Takes Commanding Championship Lead After Olympus Win

May 18, 2017
Torrance, Calif., May 17, 2017— The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes.... more

Toyota Partners with Dallas-based ‘On the Road Lending’  to Extend Mobility to Underserved Communities

Toyota Partners with Dallas-based ‘On the Road Lending’ to Extend Mobility to Underserved Communities

May 10, 2017
PLANO, Texas, May. 10, 2017 —  In an effort to extend mobility to underserved populations, Toyota is pleased to announce a partnership with Dallas-based On the Road Lending, an organization that provides vehicle selection assistance, low-interest auto loans and long-term financial mentoring to low-income individuals. ... more

Toyota Motor Corporation (TMC) Announces Financial Results for Fiscal Year Ended March 31, 2017

Toyota Motor Corporation (TMC) Announces Financial Results for Fiscal Year Ended March 31, 2017

May 10, 2017
Toyota Motor Corporation (TMC) today announced its financial results for the fiscal year that ended March 31, 2017.... more

Toyota RAV4 Looks to Continue Hot Start at Olympus

Toyota RAV4 Looks to Continue Hot Start at Olympus

May 09, 2017
Torrance, Calif., May 9, 2017— Ryan Millen and the 2017 Rally RAV4 head to the Olympus Rally with plenty of momentum, thanks to back-to-back 2WD Class wins to start the American Rally Association’s six race season. Millen can put his championship rivals under extreme pressure by making it three-for-three on the year at Olympus, an event Millen’s father, Rod, won four times in five years in the early 1980s.  Ryan is looking to repeat, having won Olympus last year as well.... more

Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards

Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards

May 08, 2017
LOS ANGELES, May 8, 2017 – This year’s newly reimagined MTV Movie & TV Awards culminated with the ultimate After-Party, recreating interactive fairytale scenes from the new Toyota C-HR campaign amidst a star-studded gathering of winners, nominees, presenters, performers and merrymakers at the Shrine Expo. Guests wore mischievous masquerade masks and journeyed through living art installations-turned-photo booths, inspired by Toyota C-HR’s whimsical TV spots. Cult videographer Rory Kramer captured roaming merriment throughout the event, while superstar DJ Steve Aoki headlined from 8-10 p.m.... more

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

May 08, 2017
TORRANCE, Calif., May 8, 2017 - - Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. ... more

Toyota Partners with Tarrant County College to Launch Industry-Leading T-TEN Training Program

Toyota Partners with Tarrant County College to Launch Industry-Leading T-TEN Training Program

May 08, 2017
FORT WORTH, Texas (May, 8, 2017) – With total new vehicle sales in the U.S. topping $995 billion, dealerships with more than 300 million repair orders, and with service and parts sales of nearly $110 billion, the demand for talented and qualified automotive technicians continues to increase. To address this growing need, Toyota Motor North America (TMNA) and Gulf States Toyota (GST) announced today at an event that they are partnering with Tarrant County College (TCC) to bring state-of-the-art automotive training through the Toyota Technician Training and Education Network (T-TEN) to Fort Worth. The program will start with a cohort of 22 students and is scheduled to start in the fall of 2018.... more

Toyota Land Speed Cruiser Claims “World’s Fastest SUV” Title

Toyota Land Speed Cruiser Claims “World’s Fastest SUV” Title

May 05, 2017
Torrance, Calif., May 5, 2017— Land Cruiser, Toyota’s iconic go-anywhere four-wheel-drive sport-utility vehicle, has earned myriad accolades and records over the 60-plus years it’s been in production. And now, among them: the title of “World’s Fastest SUV” thanks to a record speed of over 230 mph, attained by the custom 2,000-horsepower Land Speed Cruiser. ... more

Toyota celebrates 40 Years of research and development in North America with the official opening of the expanded R&D centers in Michigan

Toyota celebrates 40 Years of research and development in North America with the official opening of the expanded R&D centers in Michigan

May 04, 2017
York Township, Mich. (May 4, 2017) – Toyota Motor North America (TMNA) celebrated the 40th anniversary of its North American research and development operations alongside an important milestone today, as the company officially opened its expanded Toyota Motor North American Research & Development (TMNA R&D) Purchasing and Prototype Development centers in York Township, Michigan.  ... more

Toyota Motor North America Reports April 2017 Sales

Toyota Motor North America Reports April 2017 Sales

May 02, 2017
PLANO, Texas (May 2, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. April 2017 sales of 201,926 units, a decrease of 4.4 percent from April 2016 on a volume basis. With one less selling day in April 2017 compared to April 2016, sales were down 0.7 percent on a daily selling rate (DSR) basis.  ... more

April 2017 Sales Chart

May 02, 2017

Driv’n and “Stayin’ Alive”: High School Students from  Memphis, TN-Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

Driv’n and “Stayin’ Alive”: High School Students from Memphis, TN-Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

May 01, 2017
Silver Spring, MD (May 1, 2017) – Just got your driver’s license? Can’t wait to floor it? Wait — two Memphis-area teens have a grand-prize winning video message about how to “Stay Alive While You Drive.”  High school sophomores Emi Otsuki (age 15) and Summer Knowles (age 14) sung all the right safety notes with a PSA tune to warn their driving-age peers about the dangers of distracted driving. Today Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Faith Heritage Christian Academy students in Millington, Tennessee won the grand prize in the Toyota TeenDrive365 Video Challenge for their video “Stay Alive While You Drive.”  View their video here.... more

Toyota Connected To Double Headcount, Expanding in Plano

Toyota Connected To Double Headcount, Expanding in Plano

April 28, 2017
PLANO, Texas (April 28, 2017) – Just a year after its launch, Toyota Connected is planning to double its headcount and expand its office space at the Legacy West Urban Village, adjacent to Toyota Motor North America’s new headquarters.... more

Toyota Recalls Certain Tacoma Vehicles

Toyota Recalls Certain Tacoma Vehicles

April 27, 2017
PLANO, Texas, April 27, 2017 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of certain Model Year 2016 and 2017 Toyota Tacoma vehicles in the U.S. Approximately 228,000 vehicles are involved.... more

2018 Toyota Yaris Hatchback Adds Sporty Styling Enhancements and Convenience Features at Value Pricing

2018 Toyota Yaris Hatchback Adds Sporty Styling Enhancements and Convenience Features at Value Pricing

April 26, 2017
TORRANCE, Calif. April 26, 2017 - - Toyota today announced manufacturer’s suggested retail prices (MSRP) for the 2018 Yaris hatchback. ... more

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

April 26, 2017
Torrance, Calif., (April 26, 2017) — Ryan Millen and his Toyota RAV4 SE repeated last year’s 2WD Class victory at the Oregon Trail Rally in Portland, Oregon this past weekend, winning by nearly a minute. The victory was the result of a nearly perfect execution of an aggressive, multi-faceted, and detail-oriented plan of attack for what the team expected to be the most challenging event of the season.... more

Toyota Inducted Into The Advertising Hall of Fame

Toyota Inducted Into The Advertising Hall of Fame

April 26, 2017
NEW YORK (April 26, 2017) – Last night Toyota was honored by the American Advertising Federation as the 2017 corporate inductee during the 68th Annual Advertising Hall of Fame Induction Ceremonies and Gala Dinner, held at Cipriani Wall Street in New York City.... more

Toyota and Net Impact Announce Finalists of Next Generation Mobility Challenge

Toyota and Net Impact Announce Finalists of Next Generation Mobility Challenge

April 24, 2017
PLANO, Texas [April 24, 2017] — When many people think about students focused on “going places,” they may think of exciting jobs, prestigious fellowships or adventurous travel. But the nearly 600 students who took part in the second Next Generation Mobility Challenge had a different idea. ... more

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