News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

September 14, 2016

Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
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Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
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Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
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2016 Toyota RAV4 Hybrid Product Information

2016 Toyota RAV4 Hybrid Product Information

January 05, 2016

Toyota to Build RAV4s in Its Cambridge, Ontario Plant

Toyota to Build RAV4s in Its Cambridge, Ontario Plant

November 10, 2015
Cambridge, Nov. 10, 2015 -- Toyota announced today that it will produce RAV4 vehicles in its Cambridge North Assembly plant starting in 2019. With Lexus RX in Cambridge, and Toyota RAV4 in Woodstock and Cambridge, Toyota Motor Manufacturing Canada (TMMC) will become a North American hub for sport utility vehicles. The company also announced that it will be adding hybrid RAV4 production.... more

Electrifying Development: Refreshed 2016 RAV4 Line Offers Toyota's Eighth Hybrid

Electrifying Development: Refreshed 2016 RAV4 Line Offers Toyota's Eighth Hybrid

November 06, 2015
Looking at the expansive crossover landscape today, Toyota can proudly point to the first RAV4 as the pioneering model two decades ago. The RAV4 was a new kind of vehicle that combined SUV versatility with car-like handling, ride comfort and fuel economy. What began as a niche exploded into a category, with the RAV4 remaining one of its leaders. That leadership shows once again for 2016 with the introduction of the first RAV4 Hybrid as part of a refreshed RAV4 line that also includes a sporty new SE grade.... more

Toyota Provides Annual National Dealer Meeting Highlights

Toyota Provides Annual National Dealer Meeting Highlights

September 10, 2015
TORRANCE, Calif. (September 10, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., held its annual Toyota division national dealer meeting yesterday. The meeting, which was themed, “Ever Better”, was attended by representatives from over 1,200 of Toyota’s U.S. dealerships. Topics ranged from new vehicles, to additional investments in North America, to the evolution of the retail buying process. Speaking at the meeting were executives from Toyota, including President Akio Toyoda.... more

Toyota to Realign Manufacturing Operations in North America

Toyota to Realign Manufacturing Operations in North America

April 15, 2015
PLANO, Texas, April 15, 2015 – Toyota today announced a multi-year plan to realign its manufacturing operations in North America in support of the Toyota New Global Architecture (TNGA), a comprehensive approach to achieving sustainable growth by making ever-better vehicles more efficiently.   
 
As part of this strategy, Toyota will invest approximately US$1 billion to construct its newest North American manufacturing facility in the state of Guanajuato in Central Mexico to produce the Corolla.  This state-of-the-art plant will feature the latest TNGA production engineering innovations, employ approximately 2,000 team members and have the capacity to produce 200,000 units annually.  ... more

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
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Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

March 26, 2015
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

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