News Releases

2015 Toyota Prius v Product Information

2015 Toyota Prius v Product Information

November 19, 2014

Toyota Announces Pricing for Refreshed 2015 Prius v

Toyota Announces Pricing for Refreshed 2015 Prius v

November 19, 2014
TORRANCE, Calif., November 19, 2014 – The 2015 Toyota Prius v - “the big Prius” - arrives for the holidays with exciting styling and advanced technology enhancements that add sophistication, convenience and a more active feel inside and out.  Toyota today announced manufacturers’ suggested retail prices (MSRP) for the refreshed 2015 Prius v... more

Restyled 2015 Toyota Prius v Posts Big Numbers in Roominess and Fuel Economy

Restyled 2015 Toyota Prius v Posts Big Numbers in Roominess and Fuel Economy

November 19, 2014
TORRANCE, Calif., November 19, 2014 – The Toyota Prius v – the “big Prius” – gets a new look for 2015.   But Toyota didn’t mess with the outstanding roominess in the largest model in the Prius Family, a car sized for families with a hefty 42 MPG EPA combined fuel economy rating.... more

Toyota is Global Hybrid Leader with Sales of 7 Million

Toyota is Global Hybrid Leader with Sales of 7 Million

October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.... more

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

Prius v is the Family Hybrid in an Expanding Model Family

December 04, 2013
TORRANCE, Calif., (Dec. 4, 2013) – Largest in the line of Toyota Prius models, the Prius v provides room for families with active lifestyles while offering 42 mpg combined fuel economy. The “v” stands for versatility in this highly efficient vehicle that offers more cargo room than most small SUVs.... more

Toyota Announces Pricing Changes for FJ Cruiser, Land Cruiser, Prius v, Sequoia, Sienna, Venza and Camry

August 02, 2013
TORRANCE, Calif., August 2, 2013- -Toyota Motor Sales has announced product and price changes for a number of 2014 model year vehicles.... more

Toyota’s Prius v and Avalon on Kelley Blue Book’s List Of 10 Best Family Cars

May 16, 2013
TORRANCE, Calif., (May 16, 2013) –The editors of Kelley Blue Book (www.Kbb.com) selected the 2013 Prius v and the 2013 Avalon for their list of 10 Best Family Cars. The list is compiled annually by KBB.com editors to highlight vehicles that address unique family specifications and situations, and offer innovation.
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#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota's Prius Family Tops California New Vehicle Registrations for 2012

February 28, 2013
TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. ... more

Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
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Toyota Brings Hybrids to the Living Room as First Automaker on HSN

October 08, 2012
TORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.... more

Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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Three Toyota Models Selected as Best Family Cars of 2012

June 05, 2012
TORRANCE (June 5, 2012) – Three Toyota models have been selected as among the Best Family Cars of 2012 by Parents magazine and Edmunds.com. This is their fifth annual list, which will appear online today and on newsstands June 12.
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Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

May 22, 2012
TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.... more

Toyota Sales Resurgence Gets Help from Popular Hybrid Products

May 09, 2012
TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. 
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Toyota Motor Sales Announces Price Increase for Select Toyota and Scion Models

March 30, 2012
TORRANCE, Calif., March 30, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for select Toyota and Scion models.
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New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

March 12, 2012
TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.
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The Toyota Hybrid Monopoly Ride Experience Coming to the 2012 Chicago Auto Show

February 02, 2012
CHICAGO, Ill., February 2, 2012 - Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.
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Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick Awards

December 15, 2011
December 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.
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Prius v Expands Iconic Hybrid 'Family' of Vehicles

Prius v Expands Iconic Hybrid 'Family' of Vehicles

December 06, 2011
The newest entrant in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of versatility and fuel efficiency in a comfortable, mid-size package. A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in Fall 2011.
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2012 Toyota Prius v Product Information

December 05, 2011

Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' Award

November 28, 2011
TORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”
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Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid Vehicles

September 16, 2011
RICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.
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