News Releases

Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'

Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'

August 20, 2015
TORRANCE, Calif. (August 20, 2015) –  Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids' lemonade stands. And the lemonade stand business is tough out there.... more

Longing for a Mirai? Take the First Step Today

Longing for a Mirai? Take the First Step Today

July 20, 2015
Torrance, Calif. (July 20, 2015) – Three, two, one…..liftoff!  The Toyota Mirai customer order request portal is live and California customers should beam themselves to www.toyota.com/mirai to seek to claim their place in automotive history.
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Got Your Eye on Mirai? Let the Countdown Begin!

Got Your Eye on Mirai? Let the Countdown Begin!

July 13, 2015
Torrance, Calif. (July 13, 2015) -- It’s almost here, and California customers will soon be able to request their own Mirai.  And why wouldn’t they?

The Mirai hydrogen fuel cell electric vehicle uses no gasoline and emits nothing but water vapor.  It’s the only zero emission electric vehicle on the market that tops the 300 mile range milestone (an EPA estimated driving range rating of 312 miles, to be exact) and offers an EPA estimated 67 mpge city/highway/combined. ... more

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

July 01, 2015
Tokyo, July 1, 2015 -- Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).... more

It's Official! Toyota Mirai Goes the Distance

It's Official! Toyota Mirai Goes the Distance

June 30, 2015
ASPEN, Colo.  (June 30, 2015) – The future of mobility is ready to hit the road – and keep going…and going…and going.

The new Toyota Mirai hydrogen fuel cell electric vehicle will offer an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined when it hits dealerships in California this fall, and an EPA-estimated driving range rating of 312 miles on a single fill of hydrogen.
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Newsweek Names Toyota One of the World’s Greenest Companies

Newsweek Names Toyota One of the World’s Greenest Companies

June 04, 2015
PLANO, Texas (June 4, 2015) – Newsweek has named a car company as one of the world’s greenest companies, ahead of highly-regarded brands like Microsoft, Google, Nike and Coke. Toyota moved up 57 spots in Newsweek’s annual green ranking to #35 in the Global 500 and #2 in autos.   

 

 

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Petroleum Past Helps Fuel Hydrogen Future

Petroleum Past Helps Fuel Hydrogen Future

June 03, 2015
TORRANCE, Calif. (June 3, 2015) – A creek, a little high school chemistry, and a former oil boom town open to a hydrogen-fueled future. This is the story of “Fueled by Oil Creek,” the second online video in Toyota’s multi-part “Fueled by Everything” series aimed at highlighting renewable sources of hydrogen fuel, leading up to launch of the 2016 Toyota Mirai.... more

Toyota Mirai: Coming This Fall to Showrooms Near…?

Toyota Mirai: Coming This Fall to Showrooms Near…?

May 06, 2015
Torrance, Calif. (May 6, 2015) – Want a Mirai? All those in favor, say aye! California trailblazers waiting to get behind the wheel of Toyota’s hydrogen fuel cell electric vehicle, the Mirai, now have a destination for pick up and pre-order. ... more

Toyota Mirai Takes to the Track

Toyota Mirai Takes to the Track

April 23, 2015
RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25.... more

Fueled by Bullsh*t

Fueled by Bullsh*t

April 22, 2015
TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.    

“Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.... more

Mirai Takes the Stage at the National Mall

Mirai Takes the Stage at the National Mall

April 14, 2015
TORRANCE, Calif. (April 14, 2015) – Fifteen years ago, a little hybrid no one knew rolled onto the National Mall to celebrate Earth Day. That hybrid – the Toyota Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota will return to Washington, D.C., to showcase yet another revolutionary technology, the hydrogen fuel cell electric Toyota Mirai. Toyota has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17-19, featuring leading environmental voices, government leaders, star-studded performances and a Mirai activation. The celebration marks the beginning of a month of fuel cell features and festivities for Toyota.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


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Mirai Drives Toyota to Fast Company's 'Most Innovative' List

Mirai Drives Toyota to Fast Company's 'Most Innovative' List

February 09, 2015
TORRANCE, Calif. (Feb. 9, 2015) – Toyota has been named one of world’s 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company’s leadership in the development and introduction of hydrogen fuel cell vehicles.... more

Toyota to Trial New SiC Power Semiconductor Technology

Toyota to Trial New SiC Power Semiconductor Technology

January 28, 2015
Toyota City, Japan, Jan. 29, 2015 -- Using a Camry Hybrid prototype and a fuel cell bus, Toyota Motor Corporation will bring a brand new technology to the streets of Japan for testing this year. The tests will evaluate the performance of silicon carbide (SiC) power semiconductors, which could lead to significant efficiency improvements in hybrids and other vehicles with electrified powertrains.... more

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

2015 Toyota CES Press Preview - Bob Carter

2015 Toyota CES Press Preview - Bob Carter

January 05, 2015
TMS Senior Vice President of Automotive Operations, Bob Carter discusses hydrogen fuel cell technology, Toyota’s hydrogen fuel cell vehicle, the Mirai, and announces royalty free use of all fuel cell patents during Toyota’s press conference at the 2015 Consumer Electronics Show in Las Vegas on Jan. 5, 2015.  ... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

Toyota Mirai Winners Celebrate The Future

Toyota Mirai Winners Celebrate The Future

November 19, 2014
TORRANCE, Calif. (Nov. 19, 2014) – When Marianne Ellis bought the winning ticket for the Toyota Mirai fuel cell vehicle, she had her husband, David, in mind. While attending the annual Environmental Media Awards, she grabbed the last minute ticket as a potential 30th wedding anniversary gift. Surprise honey!... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

November 17, 2014
Chris Hostetter, Group Vice President – Strategic Planning, Toyota Motor Sales speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

November 17, 2014
Satoshi Ogiso, Managing Officer, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

November 17, 2014
Takeshi Uchiyamada, Chairman of Board, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

The Toyota Mirai Brings the Future to Your Driveway

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014
TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.
 
Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.... more

The Future Has Arrived, and It's Called Mirai

The Future Has Arrived, and It's Called Mirai

November 17, 2014
NEWPORT BEACH, Calif., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. ... more

Best of What’s New for 2014? The Toyota Fuel Cell Vehicle

Best of What’s New for 2014? The Toyota Fuel Cell Vehicle

November 12, 2014
Even the techies at Popular Science like the Toyota Fuel Cell Vehicle (FCV). The magazine named the sedan to a 2014 Best of What’s New winner in the auto category.
 
“For 27 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our view of what's possible in the future,” said Cliff Ransom, Editor-in-Chief of Popular Science. “The Best of What's New Award is the magazine's top honor, and the 100 winners − chosen from among thousands of entrants − each a revolution in its field.”... more

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