News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

November 03, 2016

Toyota Announces 2017 Mirai Pricing

Toyota Announces 2017 Mirai Pricing

September 20, 2016
TORRANCE, Calif. (Sept. 20, 2016) – Toyota Mirai drivers – COME ON DOWN!! While drivers may not see the trailblazing Toyota Mirai fuel cell vehicle in a game show showcase anytime soon, they can see every day value in new model year pricing. Toyota Mirai 2017 model year offers competitive, flexible pricing options and the opportunity to be a part of automotive history.... more

Fueling the Future

Fueling the Future

August 09, 2016
TORRANCE, CALIF. (Aug. 9, 2016) – Game-based learning. Augmented reality virtual field trips. Biometric eye-tracking to determine how students absorb and understand content.

Today’s classroom is evolving. The next generation of innovators crave hands-on learning experiences and working alongside professionals who share their passion. Toyota embraces this collaborative spirit and an ongoing commitment to STEM education. That’s why Toyota is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties.
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MIT Technology Review Names Toyota Among World’s 50 Smartest Companies

MIT Technology Review Names Toyota Among World’s 50 Smartest Companies

June 22, 2016
PLANO, Texas (June 22, 2016) -- MIT Technology Review has named Toyota one of the world’s smartest companies, placing the automaker among respected tech leaders like Amazon, Alphabet, and Facebook, and ahead of others such as Microsoft, IBM, and Intel. Ranked #17, Toyota was one of only two automakers to achieve the distinction.... more

Toyota Mirai Wins 2016 World Green Car

Toyota Mirai Wins 2016 World Green Car

March 24, 2016
NEW YORK (March 24, 2016) – Toyota Mirai was declared the 2016 World Green Car today at the New York International Auto Show.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

December 02, 2015

From Water to Waste to Wildlife: Toyota’s Environmental 'To Do' List

From Water to Waste to Wildlife: Toyota’s Environmental 'To Do' List

December 01, 2015
Launch the only zero emission vehicle with more than 300 miles of driving range – check. 

Manufacture vehicles using renewable energy from landfill gas – check.

Save more than 54 million gallons of water by reducing, reusing and recycling – check. 

Certify more than 1,000 acres of land in North America to Wildlife Habitat Council’s Wildlife at Work program – check.  

Reuse hybrid batteries to create stationary energy systems – check. 


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2016 Toyota Mirai Product Sheet

2016 Toyota Mirai Product Sheet

November 30, 2015

Toyota Is Tops for Hispanic Consumers

Toyota Is Tops for Hispanic Consumers

November 20, 2015
Los Angeles (Nov. 20, 2015) – Highlighting a commitment to innovation, superior design and appeal to Hispanic families, the Hispanic Motor Press Awards® has named the 2016 Toyota Mirai and 2016 Toyota Tacoma among its Best Cars of 2016. The Mirai hydrogen fuel cell vehicle was honored with the Innovation Award, while the Tacoma mid-size pickup was selected best Pickup L-Duty truck.... more

Innovators Compete to Help Toyota Develop Ideas for i-Road…and Our Roads

Innovators Compete to Help Toyota Develop Ideas for i-Road…and Our Roads

November 16, 2015
San Francisco, Nov. 16, 2015 -- How could Toyota i-Road help change life in the Bay Area?

That’s the question Silicon Valley innovators and entrepreneurs answered at Toyota Onramp 2015, a one-day conference designed for a select group of innovators, investors and car enthusiasts in Silicon Valley to engage with Toyota and explore the future of driving innovation and sustainable mobility together.... more

Toyota Mirai Draws on Time-Traveling Inspiration for SEMA Show

Toyota Mirai Draws on Time-Traveling Inspiration for SEMA Show

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—This fuel cell vehicle looks ready for the fourth dimension. Toyota will bring its exclusive Back to the Future-inspired Mirai to the 2015 SEMA Show in Las Vegas November 3-6, with added features to impress visitors. MV Designz helped Toyota re-imagine Doc Brown’s time machine for today’s adventurers, complete with gullwing doors and a heads-up display of the time-traveling destination.... more

Toyota and Lexus Celebrate 15 Years of Hybrids and Hollywood

Toyota and Lexus Celebrate 15 Years of Hybrids and Hollywood

October 22, 2015
TORRANCE, Calif., Oct. 22, 2015 – Fifteen years ago, Toyota launched a hybrid no one had heard of…the Prius. Shortly after launch, the Environmental Media Association (EMA) and Toyota connected to help bring the hybrid to Hollywood. It was the beginning of a beautiful friendship.... more

First Toyota Mirai Owners Get a Jump on the Future

First Toyota Mirai Owners Get a Jump on the Future

October 21, 2015
TORRANCE, Calif. (Oct. 21, 2015) – Movie magic sometimes turns into technological reality. Last night more than 300 new Toyota Mirai owners, Mirai dealers and special guests watched actors Michael J. Fox and Christopher Lloyd bring a famous trash-into-fuel scene from “Back to the Future Part II” into the present. The occasion: a celebration to mark the U.S. arrival of Toyota’s Mirai hydrogen fuel cell vehicle — a modern, real-life version of Doc Brown’s trash-fueled technology. The “Fueled by the Future” video debuted at the event is the last in the “Fueled By Everything” online video series demonstrating hydrogen fuel’s potential to be sourced from almost anything, including solar, wind and trash.... more

Toyota Takes You 'Back to the Future'

Toyota Takes You 'Back to the Future'

October 14, 2015
TORRANCE, Calif. (Oct. 14, 2015) – Get ready for 1.21 gigawatts of fun. Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see actors Michael J. Fox and Christopher Lloyd together and get a glimpse of what the automaker has planned leading up to October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.... more

Toyota Remains Most Valuable Global Automotive Brand According to Interbrand

Toyota Remains Most Valuable Global Automotive Brand According to Interbrand

October 06, 2015
Plano, Texas (Oct. 6, 2015) – Riding the wave of twelve new or refreshed products introduced in 2015, Toyota once again earned the title of the most valuable automotive brand in the world, according to Interbrand's 2015 “Best Global Brands” annual report. The company’s ranking jumped to number six, up two spots from the 2014 report. Interbrand estimated Toyota’s 2015 brand value at $49 billion, up 16 percent, another record achievement.  ... more

Watch the Mirai Fly

Watch the Mirai Fly

October 01, 2015
While the Toyota Mirai cannot literally fly, it is flying off the virtual shelf! ... more

Let's Innovate Together with Toyota i-Road

Let's Innovate Together with Toyota i-Road

September 24, 2015
SAN FRANCISCO, Sept. 24, 2015 -- Do you have an idea how the i-Road, Toyota's three-wheeled electric vehicle, could help change life in the Bay Area?  Then join us at Toyota Onramp 2015 where winning ideas earn cash prizes and the opportunity to collaborate with Toyota.... more

Mirai, el Nuevo Vehículo de Toyota con Pila de Combustible de Hidrógeno, Lleva el Futuro de la Movilidad a la Conferencia Excellence in Journalism 2015 en Orlando, Florida

Mirai, el Nuevo Vehículo de Toyota con Pila de Combustible de Hidrógeno, Lleva el Futuro de la Movilidad a la Conferencia Excellence in Journalism 2015 en Orlando, Florida

September 17, 2015
NUEVA YORK (17 de septiembre de 2015) — Después de un proceso de creación de casi 20 años, el tan esperado Mirai, un vehículo con pila de combustible de hidrógeno, será presentado durante la Conferencia Excellence in Journalism (EIJ15, por sus siglas en inglés) en el Orlando World Center Marriott, del 18 al 20 de septiembre en Orlando, Florida. Los principales profesionales del mundo periodístico televisivo, impreso y digital tendrán la oportunidad de experimentar el Mirai de primera mano. La conferencia cuenta con la participación de la Sociedad de Periodistas Profesionales (SPJ, por sus siglas en inglés), la Asociación para Noticias de Radio, Televisión y Medios Digitales (RTDNA, por sus siglas en inglés) y la Asociación Nacional de Periodistas Hispanos (NAHJ, por sus siglas en inglés).... more

Toyota’s Hydrogen-Powered Mirai Fuel Cell Vehicle Drives the Future of Mobility at the 2015 Excellence in Journalism Conference

Toyota’s Hydrogen-Powered Mirai Fuel Cell Vehicle Drives the Future of Mobility at the 2015 Excellence in Journalism Conference

September 17, 2015
New York, Sept. 17, 2015 -- After a development process spanning more than 20 years, Toyota’s long-awaited hydrogen fuel cell vehicle, the Mirai, will be featured at the Excellence in Journalism (EIJ15) Conference at the Orlando World Center Marriott, Sept. 18-20, in Orlando, Fla. Top news professionals from broadcast, print and digital will have the opportunity to experience the Mirai first hand. The conference is being convened jointly by the Society of Professional Journalists (SPJ), the Radio Television Digital News Association (RTDNA), and the National Association of Hispanic Journalists (NAHJ).
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Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'

Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'

August 20, 2015
TORRANCE, Calif. (August 20, 2015) –  Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids' lemonade stands. And the lemonade stand business is tough out there.... more

Longing for a Mirai? Take the First Step Today

Longing for a Mirai? Take the First Step Today

July 20, 2015
Torrance, Calif. (July 20, 2015) – Three, two, one…..liftoff!  The Toyota Mirai customer order request portal is live and California customers should beam themselves to www.toyota.com/mirai to seek to claim their place in automotive history.
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Got Your Eye on Mirai? Let the Countdown Begin!

Got Your Eye on Mirai? Let the Countdown Begin!

July 13, 2015
Torrance, Calif. (July 13, 2015) -- It’s almost here, and California customers will soon be able to request their own Mirai.  And why wouldn’t they?

The Mirai hydrogen fuel cell electric vehicle uses no gasoline and emits nothing but water vapor.  It’s the only zero emission electric vehicle on the market that tops the 300 mile range milestone (an EPA estimated driving range rating of 312 miles, to be exact) and offers an EPA estimated 67 mpge city/highway/combined. ... more

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

July 01, 2015
Tokyo, July 1, 2015 -- Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).... more

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