News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

November 03, 2016

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

November 01, 2016
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

2016 SEMA - Toyota Media Guide

2016 SEMA - Toyota Media Guide

November 01, 2016

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)No single nameplate in the world has sold more units globally than the Toyota Corolla, and never before has Toyota gathered every generation of the storied sedan in one location. To celebrate the 50th Anniversary, Toyota has brought together all 11 generations of the Corolla for its 2016 Specialty Equipment Market Association (SEMA) Show display.... more

Toyota Unveils XTREME Corolla at SEMA 2016

Toyota Unveils XTREME Corolla at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Globally, Toyota sells approximately 1.5 million Corollas a year, but the world has never seen anything like the one-of-a-kind XTREME Corolla unveiled during Toyota’s press conference this morning at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Four of Toyota’s 2016 “Extreme” builds are among the vehicles taking center stage in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

September 21, 2016
Forty-three million and counting. That’s the number of Corollas that Toyota has sold globally since it began building the landmark model in the fall of 1966. And that makes Corolla the best-selling nameplate of all time. That’s a lot of happy drivers.... more

2017 Toyota Corolla Product Information

2017 Toyota Corolla Product Information

September 21, 2016

Toyota Announces 2017 Value Pricing for Corolla, Toyota 86 and Corolla iM Models

Toyota Announces 2017 Value Pricing for Corolla, Toyota 86 and Corolla iM Models

August 22, 2016
TORRANCE, Calif., August 22, 2016 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Corolla, 86 sports car, and Corolla iM hatchback. 
 ... more

Classic Toyota Corolla Debuts in the Coast-to-the-Heartland 2016 Great Race

Classic Toyota Corolla Debuts in the Coast-to-the-Heartland 2016 Great Race

June 17, 2016
SAN RAFAEL, Calif. – June 17, 2016 – A great race for a great car!  An iconic first-generation 1970 Toyota Corolla sedan will be joining more than 130 vintage cars in the Great Race, a long-distance endurance competition.  Starting in Northern California and ending in Moline, Ill., Toyota’s participation is part of the Corolla’s 50th anniversary celebration. ... more

Toyota Expands Takata Air Bag Safety Recall

Toyota Expands Takata Air Bag Safety Recall

May 23, 2016
TORRANCE, Calif., May 23, 2016 – Toyota Motor Sales, USA, Inc. today announced that, based on recent information from Takata and the National Highway Traffic Safety Administration,  it is expanding its recalls involving Takata front passenger air bag inflators. 
 ... more

Toyota Passenger Car Chronology

March 29, 2016
The chronology of Toyota's passenger cars.... more

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

March 24, 2016
NUEVA YORK, 24 de marzo de 2016: La actriz Gina Rodríguez condujo su Corolla a lo largo del país hasta llegar a Hollywood para perseguir sus sueños. La actriz Hannah Simone aprendió a conducir en el inmaculadamente conservado Corolla de su padre. Con más de 43 millones de vehículos vendidos en los últimos 50 años, el Toyota Corolla ha sido parte de las vidas de muchas personas, más que ningún otro vehículo fabricado. A fin de celebrar el estatus del Corolla como el vehículo más vendido en todo el mundo, y el papel importante que ha desempeñado para millones de conductores, Toyota lanzó hoy la campaña del 50 aniversario de Corolla: un esfuerzo de un año que mostrará cómo el Corolla ha construido más recuerdos, hitos y momentos que cualquier otro vehículo en el mundo.... more

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

March 23, 2016
NEW YORK, March 24, 2016 – Actress Gina Rodriguez drove her Corolla cross-country to Hollywood to follow her dreams. Actress Hannah Simone learned to drive inside her dad’s pristinely kept Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured. To celebrate the Corolla’s status as the world’s all-time best-selling car and the important role it has played for millions of drivers, Toyota today launched the Corolla 50th Anniversary campaign – a year-long effort showcasing how the Corolla has powered more memories, milestones and moments than any car in the world.... more

Toyota Expands Takata Airbag Safety Recall

Toyota Expands Takata Airbag Safety Recall

March 02, 2016
TORRANCE, Calif., March 2, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators.  This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure.... more

2015 SEMA/Toyota - SEMA Edition TRD Corolla Specs

2015 SEMA/Toyota - SEMA Edition TRD Corolla Specs

November 03, 2015

SEMA Edition TRD Toyotas May be More Than Dream Machines

SEMA Edition TRD Toyotas May be More Than Dream Machines

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—The five Toyota Racing Development (TRD) vehicles on display at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth are designed to inspire the imagination of industry professionals and consumers alike. Toyota is looking for actual feedback on these sporty machines.... more

Toyota Recalls Certain Vehicles for Power Window Master Switch

Toyota Recalls Certain Vehicles for Power Window Master Switch

October 21, 2015
TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver’s side Power Window Master Switch.  The involved vehicles include certain:... more

2016 Toyota Corolla Product Information

2016 Toyota Corolla Product Information

September 04, 2015

2016 Toyota Corolla is the Biggest Thing in Compact Cars

2016 Toyota Corolla is the Biggest Thing in Compact Cars

September 04, 2015
The Toyota Corolla may be America’s best-selling compact car, but don’t tell rear seat passengers it’s a compact, because Toyota managed to give them the kind of legroom you’d see in a full-size car – 41.4 inches. That’s just one of the many “class above” features that make the Corolla a standout in its segment. The 42-MPG EPA estimated highway fuel economy for the Corolla LE Eco model is yet another.... more

Toyota Announces Pricing for Sporty Camry and Corolla Special Editions

Toyota Announces Pricing for Sporty Camry and Corolla Special Editions

July 17, 2015
TORRANCE, Calif., July 17, 2015 - -   Special Editions for special vehicles.  Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all-time, will be adding some extra summer sizzle with Special Editions for the 2016 model year.  Both models will begin arriving at Toyota dealers in mid-August. ... more

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

June 29, 2015
TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.
 
Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.... more

Toyota Expands Takata Airbag Safety Recall

Toyota Expands Takata Airbag Safety Recall

June 16, 2015
TORRANCE, Calif., June 16, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is expanding its recalls involving Takata front passenger airbag inflators. ... more

Toyota Expands Takata Airbag Safety Recalls

Toyota Expands Takata Airbag Safety Recalls

May 13, 2015
TORRANCE, Calif., May 13, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is expanding its recalls involving Takata air bag inflators. ... more

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