Auto Shows/Events

All the Ingredients for Your Next Adventure

All the Ingredients for Your Next Adventure

November 16, 2017
Toyota will premiere the Future Toyota Adventure Concept (FT-AC) at 9:00 am PT, Thursday, November 30, during the 2017 Los Angeles Auto Show.... more

2017 Toyota SEMA Busch Fact Sheet

October 31, 2017

2017 Toyota SEMA Hamlin Fact Sheet

October 31, 2017

2017 SEMA Truex Jr. Camry Fact Sheet

October 31, 2017

2017 Speciality Equipment Market Association (SEMA) C-HR R-Tuned Fact Sheet

October 31, 2017

2017 Speciality Equipment Association Market (SEMA) Rutledge Fact Sheet

October 31, 2017

2017 Speciality Equipment Market Association (SEMA) Suarez Fact Sheet

October 31, 2017

Toyota Brings the "Power of New" to SEMA 2017

Toyota Brings the "Power of New" to SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Toyota’s collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyota’s best-selling vehicle, the all-new 2018 Camry, and the first-ever C-HR Crossover Utility Vehicle (CUV).... more

Toyota Brings the Quickest Utility Vehicle in the World to SEMA with the C-HR R-Tuned

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Compact Utility Vehicles (CUVs) are popular for their versatility, but are not generally known for high performance—until now. Making its world debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, the C-HR R-Tuned is the world’s quickest CUV.... more

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Two custom builds centered on the newest additions to Toyota’s model lineup are among the vehicles taking center stage in the fourth annual SEMA Battle of the Builders® competition at the 2017 Specialty Equipment Market Association (SEMA) Show.
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NASCAR Racer Denny Hamlin Custom Builds a 2018 Camry for SEMA

NASCAR Racer Denny Hamlin Custom Builds a 2018 Camry for SEMA

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Denny Hamlin’s 2018 Camry SEMA project car that can run hot laps at the track and then drive to a special night on the town.... more

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017 — The Toyota Camry has been on the road since 1983, but the road has never seen a Camry like this one. With numerous body panels formed using state-of-the-art 3D-printing technology and an aggressively lowered stance, Rutledge Wood’s extreme Camry makes its debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display.... more

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Kyle Busch’s all-new 2018 Camry brings a little bit of “rowdy” to the party. Busch is affectionately known as Rowdy, so it makes sense to badge his SEMA Camry the “Rowdy Edition II.”... more

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

October 31, 2017
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Martin Truex, Jr.’s all-new 2018 Camry was built as an homage to the 2017 Monster Energy NASCAR Cup Series points champion’s own racecar.... more

NASCAR Racer Daniel Suarez Builds Custom 2018 Camry for SEMA

NASCAR Racer Daniel Suarez Builds Custom 2018 Camry for SEMA

October 31, 2017
PLANO, Texas, Oct. 31, 2017—Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Daniel Suarez’s all-new 2018 Camry is as capable as you might expect from Toyota’s youngest star driver... more

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

April 17, 2017
NEW YORK, April 17, 2017 – In 2012, Sgt. Joe Mille lost his right leg to a roadside bomb during the final month of his deployment to South Kandahar, Afghanistan, where he was a rifleman and team leader for the Army. But he hasn’t let the injury keep him down. After enduring a rigorous, 15-month stint of rehab, the Sitka, Alaska, native reenlisted for another six-year term.... more

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

April 12, 2017
NEW YORK (April 12, 2017) – It’s only natural. In the busyness of city-based work life there emerges a growing urge to “get away”. For millennial-aged professionals confined to city limits, oftentimes these getaways are unplanned, and are of the casual, less extreme kind. (No time for summiting a mountain – a drive to the scenic point will do!)... more

Four Wheeling. Scene Stealing.

Four Wheeling. Scene Stealing.

March 29, 2017
Toyota will premiere its FT-4X Concept at 9:10 a.m. EDT, Wednesday, April 12, during the New York International Auto Show. Reserve your seat for the reveal at https://livestream.com/Toyota/NY2017.... more

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

March 22, 2017
TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
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2017 Chicago Auto Show - Bill Fay

2017 Chicago Auto Show - Bill Fay

February 09, 2017
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

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Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

February 09, 2017
CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   ... more

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

February 03, 2017
CHICAGO, Feb. 2, 2017 – The all-new 2018 Toyota Camry, dubbed “sexy” by Toyota Motor Corporation President Akio Toyoda at its world debut last month, is coming to the Chicago Auto Show. The captivating mid-size sedan will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22.... more

Toyota and Rally RAV4 Poised for New Challenges in 2017

Toyota and Rally RAV4 Poised for New Challenges in 2017

January 27, 2017
Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. ... more

2017 NAIAS - Toyota Entune 3.0

2017 NAIAS - Toyota Entune 3.0

January 10, 2017
Toyota Connected Executive Vice President of Business Planning & Strategy Sandy Lobenstein talks about Toyota's third-generation Entune telematics platform at the North American International Auto Show (NAIAS) in Detroit, Jan. 10, 2017.

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Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

January 10, 2017
DETROIT (January 10, 2017) -- In an unprecedented event, Toyota unveiled its 2018 NASCAR Toyota Camry race car in unison with the debut of the 2018 production Camry at the North American International Auto Show in Detroit. Following a dramatic redesign to its show room counterpart, the Camry race car will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship.
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