Auto Shows/Events

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

January 14, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at Deutsche Bank's 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015.... more

2015 NAIAS - 2016 Toyota Tacoma Debut

2015 NAIAS - 2016 Toyota Tacoma Debut

January 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division introduces the all-new Toyota Tacoma at the North American International Auto Show in Detroit, Michigan, Monday, Jan. 12, 2015.
 ... more

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

January 12, 2015
DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. ... more

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

January 09, 2015
DETROIT, Jan. 9, 2015 – When the all-new 2016 Toyota Tacoma is revealed at the 2015 North American International Auto Show (NAIAS), it joins the company’s expansive exhibit, which will show the broad scope of the world’s most progressive full-line automotive manufacturer. The Toyota exhibit at Detroit’s Cobo Center is a diversity of production vehicles, alternative fuel and safety technologies, motorsports and future mobility concepts.... more

2016 Tacoma: The Beast Is Revealed.

2016 Tacoma: The Beast Is Revealed.

January 08, 2015
Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12. Watch at https://new.livestream.com/Toyota/Detroit2015. For more information, check out www.toyota.com/upcoming-vehicles/tacoma.... more

2015 Toyota CES Press Preview - Bob Carter

2015 Toyota CES Press Preview - Bob Carter

January 05, 2015
TMS Senior Vice President of Automotive Operations, Bob Carter discusses hydrogen fuel cell technology, Toyota’s hydrogen fuel cell vehicle, the Mirai, and announces royalty free use of all fuel cell patents during Toyota’s press conference at the 2015 Consumer Electronics Show in Las Vegas on Jan. 5, 2015.  ... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. ... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

Toyota Mirai Winners Celebrate The Future

Toyota Mirai Winners Celebrate The Future

November 19, 2014
TORRANCE, Calif. (Nov. 19, 2014) – When Marianne Ellis bought the winning ticket for the Toyota Mirai fuel cell vehicle, she had her husband, David, in mind. While attending the annual Environmental Media Awards, she grabbed the last minute ticket as a potential 30th wedding anniversary gift. Surprise honey!... more

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

November 18, 2014
TORRANCE, Calif., November 18, 2014 — The 2015 Tundra TRD Pro Desert Race Truck not only raced for over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000, it was also driven an additional 1,000 miles back to the start line of the race.  The Toyota team was first to the finish line in its “Full Stock” class, led by team coach and legendary Toyota off-road racer Ivan “Ironman” Stewart, and piloted by Toyota engineers and Toyota athletes. ... more

Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

November 18, 2014
NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, The SpongeBob Movie: Sponge Out of WaterThe SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car.  The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.  The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

November 17, 2014
Chris Hostetter, Group Vice President – Strategic Planning, Toyota Motor Sales speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

November 17, 2014

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

November 17, 2014
Satoshi Ogiso, Managing Officer, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

November 17, 2014
Takeshi Uchiyamada, Chairman of Board, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

The Toyota Mirai Brings the Future to Your Driveway

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014
TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.
 
Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.... more

The Future Has Arrived, and It's Called Mirai

The Future Has Arrived, and It's Called Mirai

November 17, 2014
NEWPORT BEACH, Calif., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. ... more

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

November 04, 2014

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

November 04, 2014
TORRANCE, Calif. Nov. 4, 2014 — In drag racing terms, a “sleeper” is a car that   looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this year’s Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood lifted the Sleeper Camry’s body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyota’s Sleeper Camry had just revealed its true intentions.... more

2014 SEMA: 2014 Tim Love Tundra Fact Sheet

2014 SEMA: 2014 Tim Love Tundra Fact Sheet

November 03, 2014

Celebrity Chef Tim Love Serves Up a Delicious Tundra for SEMA

Celebrity Chef Tim Love Serves Up a Delicious Tundra for SEMA

November 03, 2014
TORRANCE, Calif., Nov. 3, 2014 — At the annual Specialty Equipment Market Association (SEMA) Show, performance is normally measured in horsepower and torque. Thanks to celebrity chef Tim Love and his build team at Divine 1 Customs, this year’s SEMA can add British thermal units (BTUs) and decibels to the mix. His Tim Love Tundra incorporates an interactive tailgating experience that features a 27” grill putting out 24,000 BTUs as well as a full Rockford Fosgate audio system.... more

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

October 30, 2014
TORRANCE, Calif., Oct. 30, 2014 — Toyota will be underscoring its commitment to supporting the off-road enthusiast lifestyle by fielding a pair of over-the-top monster trucks based on the 2014 Tundra at this year’s Specialty Equipment Market Association show in Las Vegas. Both builds share the Tundra as their base platforms and pay homage to worthy causes.... more

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