Auto Shows/Events

All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid

All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid

September 01, 2015
With a striking new look, enhanced driving dynamics and impressive fuel economy, the 2016 Prius will challenge what you know about hybrids. Tune in at 9 p.m. PDT, Tuesday, Sept. 8 to see the next era of an icon. https://livestream.com/Toyota/2016Prius
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Toyota Flexes RAV4 Muscle with New Rally America Series Entry

Toyota Flexes RAV4 Muscle with New Rally America Series Entry

May 06, 2015
TORRANCE, Calif. (May 6, 2015) – Toyota unveiled its RAV4 rally car at the Monster Energy Supercross Championship finale this weekend at Sam Boyd Stadium in Las Vegas. Ryan Millen, who won the 2014 Baja 1000 in a Toyota Tundra TRD Pro, will drive the RAV4 rally vehicle at various rally races including some of the 2015 Rally America 2WD-Open Class season. The muscled-up RAV4 was unveiled live between races to all in attendance and was on display in the pits throughout the event.... more

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

April 04, 2015
New York, April 4, 2015 -- In addition to a wide range of celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony will include a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
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2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

March 26, 2015
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival

Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival

March 16, 2015
TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


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2015 Chicago Auto Show - 2016 Toyota Avalon Reveal

2015 Chicago Auto Show - 2016 Toyota Avalon Reveal

February 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division reveals the 2016 Toyota Avalon and Special Edition Camry and Corolla at the Chicago Auto Show on Thursday, Feb. 12, 2015.... more

First Look in the 'Second City:' The Refreshed 2016 Toyota Avalon Premium Mid-Sized Sedan

First Look in the 'Second City:' The Refreshed 2016 Toyota Avalon Premium Mid-Sized Sedan

February 12, 2015
CHICAGO, Feb. 12, 2015  Call it a trio of firsts in the Second City as the refreshed Toyota Avalon and sporty Camry and Corolla Special Editions made their world debuts at the 2015 Chicago Auto Show. The three models rode into Chicago with a head of steam as the Avalon, Camry and Corolla are each the sales leaders in their respective segments, a first for Toyota. All three vehicles are 2016 models and will go on sale later this fall. ... more

Bright Lights, Big Show

Bright Lights, Big Show

February 05, 2015
Toyota will light up the Chicago Auto Show when it debuts the 2016 Avalon. The sexy sedan shines at 2:30 p.m. CT, Thursday, Feb. 12. 
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Toyota to Create Turbulence in Windy City with Sporty Camry and Corolla Special Editions

Toyota to Create Turbulence in Windy City with Sporty Camry and Corolla Special Editions

February 05, 2015
CHICAGO, (Feb. 5, 2015) – Winds of change will be blowing into the Chicago Auto Show. Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all time, will debut special edition models at next week’s Chicago Auto Show. The debuts will be part of a press conference that will also feature a refreshed Avalon sedan.... more

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

January 30, 2015
CHICAGO (Jan. 30, 2015) – The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show. Toyota’s presentation at McCormick Place is designed for consumer engagement and interaction. It features a broad range of new and historic vehicle displays, future concepts, simulators and fun, playful one-of-a-kind rides that show consumers the broad scope of the world’s most progressive full-line automotive manufacturer.... more

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

January 14, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at Deutsche Bank's 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015.... more

2015 NAIAS - 2016 Toyota Tacoma Debut

2015 NAIAS - 2016 Toyota Tacoma Debut

January 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division introduces the all-new Toyota Tacoma at the North American International Auto Show in Detroit, Michigan, Monday, Jan. 12, 2015.
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Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

January 12, 2015
DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. ... more

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

January 09, 2015
DETROIT, Jan. 9, 2015 – When the all-new 2016 Toyota Tacoma is revealed at the 2015 North American International Auto Show (NAIAS), it joins the company’s expansive exhibit, which will show the broad scope of the world’s most progressive full-line automotive manufacturer. The Toyota exhibit at Detroit’s Cobo Center is a diversity of production vehicles, alternative fuel and safety technologies, motorsports and future mobility concepts.... more

2016 Tacoma: The Beast Is Revealed.

2016 Tacoma: The Beast Is Revealed.

January 08, 2015
Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12. Watch at https://new.livestream.com/Toyota/Detroit2015. For more information, check out www.toyota.com/upcoming-vehicles/tacoma.... more

2015 Toyota CES Press Preview - Bob Carter

2015 Toyota CES Press Preview - Bob Carter

January 05, 2015
TMS Senior Vice President of Automotive Operations, Bob Carter discusses hydrogen fuel cell technology, Toyota’s hydrogen fuel cell vehicle, the Mirai, and announces royalty free use of all fuel cell patents during Toyota’s press conference at the 2015 Consumer Electronics Show in Las Vegas on Jan. 5, 2015.  ... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. ... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

Toyota Mirai Winners Celebrate The Future

Toyota Mirai Winners Celebrate The Future

November 19, 2014
TORRANCE, Calif. (Nov. 19, 2014) – When Marianne Ellis bought the winning ticket for the Toyota Mirai fuel cell vehicle, she had her husband, David, in mind. While attending the annual Environmental Media Awards, she grabbed the last minute ticket as a potential 30th wedding anniversary gift. Surprise honey!... more

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