News Releases

2017 - 2018 Toyota Full-Line Pricing

2017 - 2018 Toyota Full-Line Pricing

July 27, 2017

A New Story Begins With The First-ever Toyota C-HR

A New Story Begins With The First-ever Toyota C-HR

June 08, 2017
Plano, Texas (June 08, 2017) — The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators.... more

Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards

Toyota C-HR Stirs Up Night of Mischief at MTV Movie & TV Awards

May 08, 2017
LOS ANGELES, May 8, 2017 – This year’s newly reimagined MTV Movie & TV Awards culminated with the ultimate After-Party, recreating interactive fairytale scenes from the new Toyota C-HR campaign amidst a star-studded gathering of winners, nominees, presenters, performers and merrymakers at the Shrine Expo. Guests wore mischievous masquerade masks and journeyed through living art installations-turned-photo booths, inspired by Toyota C-HR’s whimsical TV spots. Cult videographer Rory Kramer captured roaming merriment throughout the event, while superstar DJ Steve Aoki headlined from 8-10 p.m.... more

2018 Toyota C-HR Product Information

2018 Toyota C-HR Product Information

March 08, 2017

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

March 08, 2017
Torrance, Calif., March 8, 2017 -- Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.... more

2016 LA Auto Show - 2018 Toyota C-HR Debut

2016 LA Auto Show - 2018 Toyota C-HR Debut

November 17, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota C-HR at the LA Auto Show, Nov. 17, 2016.... more

2018 Toyota C-HR Preliminary Product Information

2018 Toyota C-HR Preliminary Product Information

November 17, 2016

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016
LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. ... more

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

November 03, 2016
The compact crossover game is about to change at 12:45 p.m. PST, Thursday, November 17.
Check out the reveal at: https://livestream.com/Toyota/LA2016.  #ToyotaCHR
 ... more

Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

March 01, 2016
Geneva, March 1, 2016 -- Making its world debut at the 2016 Geneva motor show, the C-HR gives Toyota a powerful new presence in the crossover market.

For details, click here.... more

Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
 ... more

Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
 ... more

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

2015 Los Angeles Auto Show - Scion C-HR Concept Vehicle Reveal - Andrew Gilleland

2015 Los Angeles Auto Show - Scion C-HR Concept Vehicle Reveal - Andrew Gilleland

November 18, 2015
Andrew Gilleland, Vice President, Scion, reveals the Scion C-HR Concept vehicle at Los Angeles Auto Show, Wednesday, Nov. 18, 2015. ... more

Próximo Icono de Scion: Debut Mundial del Automóvil C-HR Concept en la Exhibición de Autos de Los Ángeles

Próximo Icono de Scion: Debut Mundial del Automóvil C-HR Concept en la Exhibición de Autos de Los Ángeles

November 18, 2015
TORRANCE, Calif. (18 de noviembre de 2015) – Cuando los diseñadores del automóvil C-HR Concept de Scion comenzaron sus sondeos, los clientes jóvenes creativos urbanos les dijeron, “Es bueno ser polarizante. Pero no aburrido.” Este sentimiento fue evidente hoy durante el debut mundial del automóvil C-HR Concept de Scion en la Exhibición de Autos de Los Ángeles. ... more

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

November 18, 2015
TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.”  That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.... more

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

October 08, 2015
Tokyo, Japan, Oct. 8, 2015 -- Toyota will present its vision for the future of mobility at this year’s Tokyo Motor Show, where three very different concept cars will make their global debuts. While some of the vehicles slated to go on display represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.... more

Toyota C-HR Concept Gets a Step Closer to Production

Toyota C-HR Concept Gets a Step Closer to Production

September 15, 2015
Frankfurt, Germany, Sept. 15, 2015 --The Toyota C-HR concept, a stylish and compact hybrid crossover, has been updated with the intention of launching a mass-market version in the not-so-distant future. The new five-door model is currently on display at the 2015 IAA Frankfurt Motor Show (Sept. 15 - 27).

For more details, go to: http://newsroom.toyota.co.jp/en/detail/9399892/... more

New Toyota  C-HR Concept

New Toyota C-HR Concept

September 22, 2014
Brussels, Belgium (Sept. 22, 2014) -  The TOYOTA C-HR Concept introduces an expressive new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.... more

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