Safety and Quality - General

Toyota Leads the Industry with the Most IIHS 2017 ‘Top Safety Pick+’ Awards

Toyota Leads the Industry with the Most IIHS 2017 ‘Top Safety Pick+’ Awards

December 08, 2016
Plano, Texas, Dec. 8, 2016 — For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.... more

Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

November 21, 2016
Cincinnati, Ohio, Nov. 21, 2016 -- It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family.  AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.[1]... more

Informed owners = hAPPy customers

Informed owners = hAPPy customers

October 19, 2016
Want to get the most out of your Toyota?  It’s all in the app.
 
Available at www.Toyota.com/owners, the Toyota Owners App ups the owner experience, offering vast resources to any and everything you could want to know about your vehicle.... more

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

September 15, 2016
Plano, Texas (Sept. 15, 2016) - Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.1 That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program is also announcing an expansion to 11 new markets to help keep even more children safe.... more

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 ... more

Toyota Adds Child Models to Virtual Crash Dummy Line-up

Toyota Adds Child Models to Virtual Crash Dummy Line-up

June 21, 2016
Toyota City, Japan, June 21, 2016 -- Toyota Motor Corporation has added three new models to represent children aged ten, six, and three to Version 4 of its Total Human Model for Safety (THUMS) virtual crash dummy software. THUMS allows injuries sustained by human bodies during vehicle crashes to be simulated on computer, and sales of the new models will begin from this autumn.... more

Toyota Safety Package ‘TSS-P’ Wins Top Technology Award From New England Motor Press Association

Toyota Safety Package ‘TSS-P’ Wins Top Technology Award From New England Motor Press Association

May 31, 2016
Advance safety features for the masses: it’s a bold promise, but beginning with the 2018 model year Toyota will make Toyota Safety Sense, a driver-assist technology designed to mitigate or help prevent collisions, standard on almost every Toyota trim level in the United States. That promise was recognized last Thursday when the most advanced version of Toyota Safety Sense—TSS-P—won the New England Motor Press Association (NEMPA) Yankee Cup Technology Award.... more

Are Your Kids Ready For Summer Travel?

Are Your Kids Ready For Summer Travel?

May 26, 2016
New York, N.Y., (May 26, 2016) – Barbecues, fireworks, s’mores and swimming – they’re summer classics. They rarely change because when you know something works, you stick with it.  You know what else stands the test of time? Car seat safety tips.... more

A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

April 29, 2016
Silver Spring, Md. (April 29, 2016) – If you were steering a beluga whale down the street, would you risk sneaking a peek at your phone? Probably not. High school sophomores Matthew Post and John Caporaletti agree, and in their new public service announcement (PSA), they encourage their peers to drive their vehicles with the same care and attention. Today Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Sherwood High School students of Montgomery County Public Schools in Olney, Md. (outside of Washington, D.C.) won the grand prize in the Toyota TeenDrive365 Video Challenge for their video “For the Whales.” You can view their winning video here.... more

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

Toyota Helps Turn Ann Arbor into World’s Largest Connected Car Proving Ground

April 13, 2016
Ann Arbor, Mich. (April 13, 2016) – On the heels of last week’s announcement that Toyota is putting more boots on the ground in Ann Arbor to study fully autonomous driving and advanced mobility, Toyota also will be deploying cars on the road for real world testing. Toyota, in partnership with the University of Michigan Transportation Research Institute (UMTRI), is transforming the streets of Ann Arbor, Mich. into the world’s largest operational, real-world deployment of connected vehicles and infrastructure. ... more

Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety

Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety

April 12, 2016
Silver Spring, MD (April 12, 2016) – Teen filmmakers across the country are using their position behind the camera to encourage safer behavior behind the wheel. Today, Toyota and Discovery Education announced the ten finalists of the Toyota TeenDrive365 Video Challenge. Now in its fifth year, the Challenge invites teens to create short videos to inspire their peers to drive more safely and avoid risky behavior. This year, more than 1,500 students entered the competition – the highest number of submissions ever received.... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
 ... more

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

March 08, 2016
Lexington, Ky., March 8, 2016 -- Driving habits, good or bad, begin to form long before a driver can reach the gas pedal and as early as when a child’s car seat is turned to face front. So, to learn what it means to be a safe driver, passenger and pedestrian, Kentucky tots are taking the wheel. ... more

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

March 07, 2016
San Jose, Calif. (March 7, 2016) – Mobility is empowering. That’s why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project BLAID, it reflects the company’s commitment to enrich lives by advancing the freedom of mobility for all.
 
The device will help fill the gaps left by canes, dogs and basic GPS devices by providing users with more information about their surroundings. Worn around their shoulders, it will help users better navigate indoor spaces, such as office buildings and shopping malls, by helping them identify everyday features, including restrooms, escalators, stairs and doors.... more

The Man Behind Ergoman

The Man Behind Ergoman

March 03, 2016
TMMAL had an ergonomics problem. Bernard Berry had a talent for drawing. Put them together and Berry’s cast of comic book heroes are taking a big bite out of bad posture.
 ... more

Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Subtly Saving Lives

Subtly Saving Lives

December 09, 2015
So what if Jennifer Pelky was only 10-years-old? It was a two-person job and nothing could stop her from putting together that entertainment center with her dad.
 
“I was determined to help him. Basically, I read the instructions and told him what to do,” Pelky says years later while sitting on a cement block in the crash test area at Toyota Technical Center (TTC) in Ann Arbor. “That was my first entry into engineering. I loved doing it.”... more

Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

November 23, 2015
New York, Nov. 23, 2015 – Every family has their own holiday traditions – it’s one of the reasons this time of year is so special. On the cusp of the busiest travel season of the year, Buckle Up for Life, the national injury prevention program from Cincinnati Children’s and Toyota, is releasing “New Holiday Traditions for Child Passenger Safety” to help keep kids safe this holiday season and beyond.... more

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

October 06, 2015
Toyota City, Japan, October 6, 2015 -- Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence.
 ... more

Teens Steer the Conversation to Promote Safe Driving

Teens Steer the Conversation to Promote Safe Driving

October 01, 2015
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:... more

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

September 30, 2015
Toyota City, Japan, Sept. 30, 2015 -- By the end of 2015, Toyota will make a new ITS (Intelligent Transportation System) safety package available on three models in Japan. The package, named ITS Connect, uses Japan's standardized ITS frequency of 760 MHz to receive and share data transmitted by external infrastructure and other vehicles. Equipping ITS on these three models will make Toyota the world's first1 automaker to bring a driver assist function that uses a dedicated ITS frequency to market.... more

Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week

Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week

September 10, 2015
NEW YORK (Sept. 10, 2015) –  It’s no secret that driving with small children can be full of challenges – from battles over whose turn it is to pick the music to making sure you’re fully stocked with snacks and supplies. But one thing that should not be a puzzle is how to keep them safe. That’s why Buckle Up for Life, the national education program from Toyota and Cincinnati Children’s, is sharing the top five myths and facts on car seats, just in time for Child Passenger Safety Week (September 13-19).... more

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

June 26, 2015
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.... more

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

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