Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
 
Prius Liftback
The 2017 Prius Liftback features Toyota Safety Sense™ P (TSS-P) as standard on all grades, reflecting an excellent value.  TSS-P includes four active safety technologies, including Pre-Collision System (PCS) with Pedestrian Detection, Automatic High Beams (AHB), Lane Departure Alert (LDA) with Steering Assist, and Full Speed Dynamic Radar Cruise Control (DRCC). 

The MSRP for the 2017 Prius Liftback will range from $24,685 for the Prius Two grade, to $30,015 for the Prius Four Touring.  The MSRP’s reflect an average overall increase of $374, or 1.4 percent.
 
Yaris
Value is enhanced for the 2017 Yaris with the addition of Toyota Safety Sense™ C (TSS-C) as standard equipment on all grades.  TSS-C includes Pre-Collision System (PCS), Automatic High Beams (AHB), and Lane Departure Alert (LDA).  

The MSRP for the Yaris ranges from $15,250 for the L grade with a manual transmission to $18,000 for the sporty SE grade with an automatic transmission.  The MSRP’s reflect an average overall increase of $355, or 2.2 percent.
 
Yaris iA
The Scion iA joins the Toyota family as the Yaris iA for the 2017 model year.  Updates to the iA include Toyota interior and exterior badging.  Like all Toyota models, iA will include Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

The Yaris iA will remain monospec for 2017 model year.  Key features include: choice of six-speed manual or six-speed automatic transmissions, 16-inch alloy wheels, 7-inch touchscreen display audio plus a remote interface commander in the center console, Remote keyless entry with push-button start, and backup camera.  One exterior color, Sterling Silver, will be replaced by a new silver, Chromium.

The Yaris iA base MSRP will increase $250, reflecting an increase of 1.5 percent.  Prices will range from $15,950 for the iA with a manual transmission and $17,050 for the automatic.
 
RAV4/RAV4 Hybrid
The 2017 RAV4 and RAV4 Hybrid will feature Toyota Safety Sense™ P (TSS-P) as standard on all grades.   TSS-P includes includes Pre-Collision System (PCS) with Pedestrian Detection, Automatic High Beams (AHB), Lane Departure Alert (LDA) with Steering Assist, and Dynamic Radar Cruise Control (DRCC). 

One new grade, Platinum, joins the RAV4 gas lineup.  The RAV4 Platinum will offer a premium option to customers seeking the highest level of style, technology and luxury from a small SUV.  Standard features on the Platinum Grade will include:
  • Full Body Color – Lower plastic cladding, color-keyed to top body color
  • Entune Premium Audio with Navigation and JBL
  • Foot-well ambient Lighting
  • Heated steering wheel
  • Five-door Smart Key
  • Floor-activated, height-adjustable power back door
  • Bird’s Eye View Camera
  • Plush floor mats
  • Door sill protectors (Platinum Badged)
  • Interior ornamentation (five pieces)
  • Platinum badging
One new exterior color, Galactic Aqua Mica, replaces Hot Lava and will be available on both gas and hybrid models.

The base MSRP for RAV4 gas models will range from $24,910 for the 4x2 LE to $36,150 for the 4x4 Platinum grade.  The MSRP’s reflect an average overall increase of $540, or 1.9 percent.  Prices do not include the new SE grade for both RAV4 gas and RAV4 Hybrid grades, which will be announced at a later date.

The base MSRP for the RAV4 Hybrid will range from $29,030 for the RAV4 Hybrid XLE, to $34,030 for the premium RAV4 Hybrid Limited.  The prices reflect an overall average increase of $353, or 1.2 percent.
 
Sienna
Standard across all Sienna models is a new 3.5-liter Direct Injection V6 engine and Direct Shift 8-speed automatic transmission.  The combination of this new powertrain will result in improved fuel economy and best-in-class horsepower and torque. Horsepower will increase from 266 to 296 while torque will improve from 245 to 263.

The base MSRP for the 2017 Sienna will range from $29,750 for the Siena L seven-passenger 4x2, to $47,310 for the Sienna Limited Premium seven-passenger all-wheel-drive.  The prices reflect an overall average price increase of $900, or 2.6 percent. 
 
Tundra
The Toyota Tundra, recognized for its value and dependability, offers detail changes for 2017, enhancing value and comfort in a hard-working, hard-playing full-size pickup truck.
A tow hitch receiver is added to the 4.6-liter V8, making this feature standard on all Tundra models.  Tundra Limited models will now include power front bucket seating as standard, including a four-way front passenger seat.
 
 Exterior color additions include Barcelona Red Metallic, Super White, and Black on SR grades.  Inferno has been discontinued on the TRD Pro grade but added to SR5 and Limited models.  The SR5 and Limited also new offer Quicksand.  The ultra-rugged Tundra TRD Pro adds two colors, Cement, Barcelona Red Metallic, joining Super White.

The base MSRP for the 2017 Tundra will range from $30,020 for the 2WD Extended Cab SR with a Standard Bed, 4.6-liter V8 and six-speed automatic transmission to $50,030 for the 4WD CrewMax 1794 Edition and Platinum grade, each with a short bed, 5.7-liter V8, and six-speed automatic.   The MSRP’s reflect an average overall increase of $535, or 1.4 percent.

Toyota MSRPs do not include a delivery, processing and handling of $865 for Toyota passenger cars, $940 for small/medium SUV’s, van and small pickup, $1,095 for large SUVs, and $1,195 for large pickup truck.  All DPH fees became effective on July 27. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2017 TOYOTA PRICES <
Media Contacts
NOTE TO EDITORS: Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
 
CONTACTS:
Toyota Product Communications
Sam Butto                   (310) 468-7728 or sam.butto@toyota.com
Nate Martinez             (310) 468-5134 or nate.martinez@toyota.com
 
Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com
 

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Series Model # Grade Current MSRP New MSRP MSRP Chg ($) MSRP Chg (%)
Prius Liftback 1223 Prius Two $       24,200 $       24,685 $           485
 
2.0%
  1224 Prius Two Eco $         24,700 $       25,165 $           465 1.9%
  1225 Prius Three $          26,250 $       26,735 $           485 1.8%
  1226 Prius Three Touring $          28,100 $       28,115 $             15 0.1%
  1227 Prius Four $          28,650 $       29,135 $            485 1.7%
  1228 Prius Four Touring $          30,000 $       30,015 $              15 0.1%
RAV4 Gas
 
 
 
 
 
 
 
 
 
 
 
 
 
RAV4 HV
4432 RAV4 4x4 LE  $         25,750  $      26,310 $             560 2.2%
4442 RAV4 4x4 XLE  $         27,670  $      28,230 $             560 2.0%
4452 RAV4 4x4 LTD  $         32,910  $      33,230 $             320 1.0%
4476 RAV4 4x4 Platinum (New)    $      36,150    
4430 RAV4 4x2 LE  $         24,350  $      24,910  $             560 2.3%
4440 RAV4 4x2 XLE  $         26,270  $      26,830  $             560 2.1%
4450 RAV4 4x2 LTD  $         31,510  $      31,830  $             320 1.0%
4474 RAV4 4x2 Platinum (New)    $      34,750    
4444 RAV4 HV XLE  $         28,370  $      29,030  $             660 2.3%
4454 RAV4 HV LTD  $         33,610  $      34,030  $             420 1.2%
Sienna 5328 SIENNA L 7PASS 4x2  $         28,850  $      29,750  $             900 3.1%
5338 SIENNA LE 8PASS 4x2  $         31,640  $      32,540  $             900 2.8%
5348 SIENNA XLE 8PASS 4x2  $         35,410  $      36,310  $             900 2.5%
5342 SIENNA SE 8PASS 4x2  $         35,210  $      36,110  $             900 2.6%
5366 SIENNA LE 7PASS 4x4  $         34,180  $      35,080  $             900 2.6%
5376 SIENNA XLE 7PASS 4x4  $         37,620  $      38,520  $             900 2.4%
5356 SIENNA Limited 7PASS 4x2  $         41,900  $      42,800  $             900 2.1%
5357 SIENNA LTD PREM 7PASS 4x2  $         45,270  $      46,170  $             900 2.0%
5343 SIENNA SE PREM 8PASS 4X2  $         39,930  $      40,830  $             900 2.3%
5349 SIENNA XLE PREM 8PASS 4X2  $         38,605  $      39,505  $             900 2.3%
5386 SIENNA LTD 7PASS 4X4  $         43,040  $      43,940  $             900 2.1%
5387 SIENNA LTD PREM 7PASS 4X4  $         46,410  $      47,310  $             900 1.9%
5377 SIENNA XLE PREM 7PASS 4X4  $         40,815  $      41,715  $             900 2.2%
5335 SIENNA LE 7PASS 4x2 Auto Access  $         37,655  $      38,555  $             900 2.4%
5345 SIENNA XLE 7PASS 4x2 Auto Access  $         41,245  $      42,145  $             900 2.2%
5337 SIENNA LE 7PASS 4x2 Mobility  $         31,840  $      32,740  $             900 2.8%
Yaris 1421 Yaris 3dr L MT  $         14,895  $      15,250  $             355 2.4%
1422 Yaris 3dr L AT  $         15,620  $      16,000  $             380. 2.4%
1462 Yaris 5dr L AT  $         15,995  $      16,375  $             380 2.4%
1424 Yaris 3dr LE AT  $         16,555  $      16,910  $             355 2.1%
1466 Yaris 5dr LE AT  $         16,930  $      17,285  $             355 2.1%
1463 Yaris 5dr SE MT  $         16,870  $      17,200  $             330 2.0%
1464 Yaris 5dr SE AT  $         17,670