Actress Kaley Cuoco Makes Her Super Bowl Debut in a Toyota Spot

Public Will Have Opportunity to Submit Photos via Social Sharing to Appear in Commercial
January 07, 2013
TORRANCE, Calif. (Jan. 7, 2013) – Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” has a busy roster this year, including a debut in Super Bowl XLVII commercial for Toyota Motor Sales, U.S.A., Inc.  Sweetening the pot for fans of Kaley and Super Bowl fans alike, the public will be offered a chance to “Get In The Big Game” and have their picture appear in the Toyota spot. From Jan. 4 until Jan. 12, fans can submit photos of themselves to Instagram or Twitter with the hashtag #wishgranted for a chance for their image to appear in Toyota’s Super Bowl commercial on Feb. 3. One photo will be selected and placed in the reveal of the commercial during the first quarter of the game.
 
“Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”
 
While details about the creative elements of the campaign will not be released until closer to its air date, the humorous nature of the commercial made Cuoco, with her comedic television background, ideal for the role.
 
“When I saw the concept for the commercial, I knew it was something I wanted to do,” said Cuoco.  “I’ve had a great time filming and am excited to see the finished product.”
 
For official rules and more information about “Get In The Big Game,” visit www.toyota.com/letsgoplaces/get-in-the-big-game.
 

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About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than two million vehicles in 2011. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.comor www.toyotanewsroom.com.
 
About Kaley Cuoco
Kaley Cuoco has been fixture on the small and silver screen for over a decade and has proven to be one of Hollywood’s most sought-after talents.  Cuoco is best known for her portrayal of “Penny” on the CBS comedy “The Big Bang Theory.” Currently in its sixth season, the Chuck Lorre created sitcom has received Emmy, Golden Globe and SAG Award nominations for the past two years and continues to bring in top ratings every week.
Media Contacts
Sona Iliffe-Moon
Toyota Motor Sales, U.S.A. Inc.
sona_iliffe-moon@toyota.com
(310) 468-6721
 
Shand Spencer
Saatchi LA for Toyota
shand.spencer@saatchila.com
(310) 214-6362
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toyota super bowl ad marketing campaign actress kaley cuoco

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