Toyota Entune Receives Two Prestigious Awards at 2011 Consumer Electronics Show

•    Toyota Entune wins CNET “Best of CES” Award in Car Tech category
•    Popular Mechanics honors Entune with Editor’s Choice Award
•    Entune to be available on 2012 Prius v
January 31, 2011
TORRANCE, Calif., January 31, 2011 – At the just-concluded Consumer Electronics Show in Las Vegas, the debut of Toyota’s Entune™ multimedia system won both a “Best of CES” award from CNET ( in the Car Tech category, and the Popular Mechanics Editor’s Choice Award.
“We were amazed by the media’s overwhelming reception of Toyota Entune at this year’s Consumer Electronics Show,” said Jon Bucci, vice president of the Advanced Technology Department at Toyota. “We listened to our customers and we worked hard to develop a truly easy-to-use, upgradeable multimedia system. It looks like our hard work paid off. We are honored to receive these prestigious awards from both CNET and Popular Mechanics.”
Toyota Entune brings popular mobile applications, including Bing, iheartradio,,, and Pandora to select Toyota vehicles beginning in 2011. Featuring advanced voice recognition and intuitive in-vehicle controls, Entune is compatible with a wide range of smart phones and features phones. Toyota Entune brings personalized information and data services to the vehicle, and is wirelessly upgradeable, so in-vehicle applications are never obsolete.
The first vehicle to offer Toyota Entune will be the all-new 2012 Prius v, the first in a new line of vehicles in the Prius family. Prius v will be the most spacious dedicated hybrid vehicle on the market, with 50 percent more cargo volume than the Prius sedan, and will achieve a combined EPA fuel economy rating of 40 miles per gallon. The new Prius will also offer Safety Connect, which provides Automatic Collision Notification, Stolen Vehicle Location Assistance, Emergency Assistance, and Roadside Assistance.  Safety Connect combined with Toyota Entune offers comprehensive safety services and mobile applications not found in any other vehicle make. Prius v will go on sale in late summer of 2011. 
Toyota Entune also includes location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports.  These are combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth® streaming and phonebook.  A high quality JBL sound system is available as an option as well.

About CNET “Best of CES” Award/Car Tech Category
“Each year, CNET editors spend hundreds of hours on the show floor to find the hottest technologies that will drive industry trends for the coming year and beyond,” said Scott Ard, Editor in Chief of CNET. “Toyota Entune was chosen from thousands of products at the show, and demonstrates the innovation to be honored with one of our ‘Best of CES’ award.”
Selected by CNET’s unbiased expert editors, winners are recognized as having the hottest products in their respective technology categories for their unmatched innovation and creativity, and their ability to excite consumers and help them explore a world gone digital.  CNET editors reviewed hundreds of entries, as well as scoured the 2010 CES show floor for products to consider for the prestigious award.
About Popular Mechanics
"At Popular Mechanics, we've been waiting for a car maker to harness the power and convenience of the mobile phones drivers are already carrying. Toyota's Entune system is a genuine breakthrough that points the way forward," said James Meigs, editor-in-chief of Popular Mechanics.
Popular Mechanics, published monthly by Hearst Magazines, inspires, instructs and influences almost 9 million curious readers. Issues engage readers with breakthroughs in the latest innovations in science and technology; educates with informative “how-to” stories on automotive, the home and digital technology; and motivates action with product reviews and comparison tests of the newest equipment and products. Popular Mechanics is also the #1 ranked men’s monthly magazine when it comes to reaching an environmentally conscious audience.
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009.  Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.
For more information about Toyota, visit or
Media Contacts
Media Contact:     
Rebecca Lee  
GolinHarris for Toyota   
(213) 438-8827    
Toyota Contact:    
Greg Thome
Toyota Motor Sales, U.S.A., Inc.
(310) 468-3279
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