Toyota Provides Something for Everyone at the State Fair of Texas with Truck Debuts, Soccer Stars and Fun for the Entire Family

New Texas-Built 2017 Tacoma TRD Pro, and a Look Into the Future Highlight the Experiences for 2016 Fair Visitors
September 29, 2016
DALLAS (Sept. 29, 2016) – State Fair of Texas visitors will have a wide range of experiences from Toyota at this year’s event, scheduled for Sept. 30 to Oct. 23. An added bonus for Texans, the all-new 2017 Tacoma TRD Pro will make its Texas debut at the event, allowing attendees to see the world’s most rugged and capable mid-size truck up close and personal.
An annual crowd favorite, members of the FC Dallas soccer club, who make their home at Toyota Stadium in Frisco, Texas, will be in attendance to take pictures and sign autographs on Sunday, Oct. 2, from 1-2:30 p.m. CDT. Toyota Fishing Pro Terry Scroggins will also be at State Fair of Texas on Saturday, Oct. 15, from 4-5 p.m. CDT.  
While Toyota will have a full line-up of cars and trucks at the State Fair, the future of the company’s mobility will be on full display in the form of the new FCV+, i-Road and FV2 concept vehicles. Continuous progress, ingenuity and advancement is always a priority, but its safety and reliability that define the brand. No matter what fairgoers are interested in, Toyota has it covered.

With more than 61,000 square feet of indoor and outdoor exhibit space, Toyota will display 54 vehicles. The highlight – the all-new 2017 Tacoma TRD Pro. There’s no doubt the truck will stand out on the trail, and the first things people will notice are the heritage-inspired grille, headlights and taillights with blacked out inner housing that match the hood scoop, and of course, TRD Pro badging. The Tacoma TRD Pro will tackle the most intense off-road adventure terrain and is equipped with one of the most high-performance off-road suspension systems ever offered on a production vehicle.

“State Fair of Texas has always been a special event for Toyota, but it holds an even more special place now that we call North Texas home,” said Thomas Crahan, Toyota general manager, Truck/SUV Marketing.  “This is one of the most popular events of the year across the Lone Star State, so there is no better venue for the all-new 2017 Tacoma TRD Pro to make its Texas debut.”

Assembled in San Antonio, Tacoma TRD Pro will be joined at the State Fair by two new 2017 RAV4 grades - Platinum and SE Hybrid, which were both showcased during the fair’s automotive media day. The RAV4 Platinum is the premium grade for active couples with an adventurous lifestyle who want the ultimate in design, tech and luxury from a compact SUV. The RAV4 Hybrid now has a more aggressive attitude by adopting the SE grade, which features a sport-tuned suspension like the gas model.
2016 has been the year of the SUV, and Toyota is excited for another addition to the 2017 line up. The Highlander is one of the models buyers can’t get enough of and the model year 2017 refresh raises the bar again in the segment. With a new front fascia and redesigned LED day time running and taillights, the new Highlander provides a more aggressive appearance on both Hybrid and gas models. Toyota will offer three new grades this year – SE gas, LE Hybrid and XLE Hybrid.
With so much to offer consumers across the spectrum, the State Fair of Texas 2016 will be bigger than ever for Toyota, and one the entire family can enjoy. 
Event images are available here:
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 50 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota,

Toyota Motor Manufacturing, West Virginia, Inc. (TMMWV) is located in Buffalo and employs approximately 1,600 team members. Toyota has invested more than $1.4 billion into the 1.9 million square foot plant that annually produces 650,000 engines and 740,000 transmissions for the Camry, Corolla, Avalon, Lexus RX 350, Sienna, Highlander, and RAV4.
Media Contacts
Greg Thome
Josh Reed
texas state fair toyota tacoma toyota highlander

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2016 State Fair of Texas - 2017 Toyota Tacoma
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2016 State Fair of Texas - 2017 Toyota Tacoma

2016 State Fair of Texas - 2017 Toyota Tacoma

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