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Toyota Launches ‘You Can’t Stop My Drive,’ A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility

Toyota Launches ‘You Can’t Stop My Drive,’ A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility

PLANO, Texas (Jan. 24, 2025) – Toyota has proudly lifted the wraps on its newest national brand campaign, “You Can’t Stop My Drive,” which celebrates the shared optimism for a progressive future, focused on Black men. Toyota’s 2025 campaign aims to reinforce its emotional connection with Black men by spotlighting mobility as a transformative influence in their daily lives.

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Toyota Supports California Fires Relief Efforts

Toyota Supports California Fires Relief Efforts

PLANO, Texas (Jan. 9, 2025) – Toyota Motor North America and Toyota Financial Services announced efforts to assist those suffering from the impacts of the recent fires in California. Toyota contributes annually to The American Red Cross and SBP, and these funds are utilized to support recovery efforts when disasters strike around the nation. To further assist affected communities, Toyota is matching contributions for donations made by U.S.-based employees to support The American Red Cross, SBP and other eligible nonprofits.

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2025 Toyota Prius Gets a Moody Vibe with New Nightshade Grade

2025 Toyota Prius Gets a Moody Vibe with New Nightshade Grade

PLANO, Texas (Jan. 7, 2025) – Look out, the Toyota Prius lineup is making room for a new Nightshade grade. Based off the XLE, the new Nightshade grade adds 19-inch black-finished alloy wheels, black exterior badging, a black shark fin antenna, black front door handles, and black bumper trim - adding a dark moody feel to the sleek and stylish sedan. The Nightshade grade also adds some spice with a new exclusive color Karashi. Other exterior color options for the grade include Midnight Black Metallic and Wind Chill Pearl.

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