News Releases

Prepare to Stare.

Prepare to Stare.

December 01, 2016
The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show. Check out the eye-catching sedan: https://livestream.com/Toyota/Detroit2017. #Camry
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2016 LA Auto Show - 2018 Toyota C-HR Debut

2016 LA Auto Show - 2018 Toyota C-HR Debut

November 17, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota C-HR at the LA Auto Show, Nov. 17, 2016.... more

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016
LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. ... more

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

November 03, 2016
The compact crossover game is about to change at 12:45 p.m. PST, Thursday, November 17.
Check out the reveal at: https://livestream.com/Toyota/LA2016.  #ToyotaCHR
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Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

November 02, 2016
TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA. ... more

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

November 01, 2016
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

2016 SEMA - Toyota Media Guide

2016 SEMA - Toyota Media Guide

November 01, 2016

Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser

Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—Broad shouldered and confident, the vaunted Toyota Land Cruiser authored the rulebook for Sport Utility Vehicles. This year, the Land Speed Cruiser will write a new chapter in the SUV’s history book.... more

The Toyota Prius G Proves Hybrids Can Handle

The Toyota Prius G Proves Hybrids Can Handle

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—Performance may not be the first word you associate with the Toyota Prius . . . until now. The Toyota Prius Extreme, revealed at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show booth, is built to do exactly that . . . perform. ... more

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)No single nameplate in the world has sold more units globally than the Toyota Corolla, and never before has Toyota gathered every generation of the storied sedan in one location. To celebrate the 50th Anniversary, Toyota has brought together all 11 generations of the Corolla for its 2016 Specialty Equipment Market Association (SEMA) Show display.... more

Toyota Unveils XTREME Corolla at SEMA 2016

Toyota Unveils XTREME Corolla at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Globally, Toyota sells approximately 1.5 million Corollas a year, but the world has never seen anything like the one-of-a-kind XTREME Corolla unveiled during Toyota’s press conference this morning at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Four of Toyota’s 2016 “Extreme” builds are among the vehicles taking center stage in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA

Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Toyota unveiled the Toyota Motorsport GmbH GT86 CS-Cup Series for the first time at the OEM’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)In 1979, Toyota decided that off-road racing was a good way to demonstrate the durability of its trucks. Today, the newest addition to Toyota’s TRD collection, the Tacoma TRD Pro Race Truck debuts as a key showpiece at TOYOTA’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show. ... more

2016 SEMA - Lexus Media Guide

2016 SEMA - Lexus Media Guide

November 01, 2016
In the brand’s tenth year at the SEMA Show, Lexus is showcasing the world’s first tuned LC 500 alongside a modified RC F and GS F, and the Lexus RC F GT3 racecar. The custom builds will be on display at the Lexus booth in Central Hall (21601).... more

Media Alert: Toyota Extreme Builds to Wow at SEMA 2016

Media Alert: Toyota Extreme Builds to Wow at SEMA 2016

October 28, 2016
TORRANCE, Calif., Oct. 28, 2016 -- Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.... more

New Lexus IS Debuts at the 2016 Beijing Auto Show

New Lexus IS Debuts at the 2016 Beijing Auto Show

April 24, 2016
BEIJING (April 25, 2016) -- A daring new styling direction, exciting performance and innovative technology defined the completely new Lexus IS that was introduced in 2013. Since then, sales of the luxury brand’s entry-level sedan have surpassed expectations, outselling the previous-generation model, which was very popular in its own right. At the Beijing Auto Show today, Lexus has taken the covers off the new IS, armed with a fresh new look and a number of important changes.... more

New Lexus IS to Make World Debut at 2016 Beijing International Automotive Exhibition

New Lexus IS to Make World Debut at 2016 Beijing International Automotive Exhibition

April 19, 2016
Beijing, April 19, 2016 -- Lexus will unveil its redesigned midsize luxury sport sedan, the Lexus IS, at 2016 Beijing International Automotive Exhibition.... more

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
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Toyota Mirai Wins 2016 World Green Car

Toyota Mirai Wins 2016 World Green Car

March 24, 2016
NEW YORK (March 24, 2016) – Toyota Mirai was declared the 2016 World Green Car today at the New York International Auto Show.... more

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

Hitos y Recuerdos: Toyota Celebra el Aniversario Número 50 del Corolla

March 24, 2016
NUEVA YORK, 24 de marzo de 2016: La actriz Gina Rodríguez condujo su Corolla a lo largo del país hasta llegar a Hollywood para perseguir sus sueños. La actriz Hannah Simone aprendió a conducir en el inmaculadamente conservado Corolla de su padre. Con más de 43 millones de vehículos vendidos en los últimos 50 años, el Toyota Corolla ha sido parte de las vidas de muchas personas, más que ningún otro vehículo fabricado. A fin de celebrar el estatus del Corolla como el vehículo más vendido en todo el mundo, y el papel importante que ha desempeñado para millones de conductores, Toyota lanzó hoy la campaña del 50 aniversario de Corolla: un esfuerzo de un año que mostrará cómo el Corolla ha construido más recuerdos, hitos y momentos que cualquier otro vehículo en el mundo.... more

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary

March 23, 2016
NEW YORK, March 24, 2016 – Actress Gina Rodriguez drove her Corolla cross-country to Hollywood to follow her dreams. Actress Hannah Simone learned to drive inside her dad’s pristinely kept Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured. To celebrate the Corolla’s status as the world’s all-time best-selling car and the important role it has played for millions of drivers, Toyota today launched the Corolla 50th Anniversary campaign – a year-long effort showcasing how the Corolla has powered more memories, milestones and moments than any car in the world.... more

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
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