Karen Ideno

Title: Vice President - Product, Marketing, Corporate Social Responsibility and Communications
Karen Ideno
Vice President - Product, Marketing,
Corporate Social Responsibility and Communications
Toyota Financial Services

Karen Ideno is vice president, product, marketing, corporate social responsibility and communications for Toyota Financial Services (TFS). In this role, Ideno is responsible for all Toyota and Lexus Financial Services’ marketing, market planning, brand, loyalty, product development, sales, product and marketing analytics, retail and lease product operations, remarketing, and insurance products and operations. She also oversees corporate communications and corporate social responsibility. Ideno reports to Pete Carey, group vice president of sales, marketing, and product.
Ideno began her career with Toyota in 1988, holding various management positions, including marketing manager and national marketing manager. She was instrumental in developing and growing the marketing department through such initiatives as the launch of the TFS brand, various product launches, consumer portal and introduction of Scion Solutions. In 2006, Ideno was appointed national manager, Corporate Communications. She and her team significantly expanded and improved the company’s internal communications, media relations, and philanthropic endeavors.  In 2007, the California State Senate recognized her role in expanding TFS’ charitable activities, particularly in “Making Life Easier” for the youth of the Boys & Girls Club of East Los Angeles.
In 2008, Ideno was promoted to corporate manager, marketing and brand, where she was responsible for all Toyota and Lexus Financial Services marketing, strategies including marketing planning, direct marketing, digital marketing, and social media, advertising, brand engagement, incentive and recognition programs, and customer/ and dealer experience.
Ideno is a member of the American Marketing Association, the International Association of Business Communications, the UCLA Alumni Association, and Toyota’s business partnering groups TAASiA and TORQUE.
Ideno earned her Master of Business Administration in finance and marketing from Pepperdine University, and her Bachelor of Arts degree in political science from the University of California, Los Angeles.
Media Contacts
Justin Leach
Toyota/Lexus Financial Services
(310) 468-2762
karen ideno toyota financial services

< back

Related Photos

Karen Ideno
Karen Ideno

Karen Ideno

Download Low Res. Download High Res.
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.