Our Point of View: Toyota's Been Candid on Recalls

July 19, 2010

by Steve St. Angelo

Editor's Note: This is a letter to the editor of the New York Times setting the record straight
Re “Toyota Concedes 2 Flaws Caused Loss of Control” (Business Day, July 15):
For the last several months Toyota has candidly discussed the two mechanical issues that, in rare instances, can cause unintended acceleration in some of its vehicles. Contrary to your article, we did not just acknowledge this “for the first time.”
Working with our dealers, we’re making extraordinary efforts to service our recalled vehicles with effective and durable solutions for these issues. Some 80 percent of the sticking pedal modifications have already been completed. At the same time, we’re aggressively investigating complaints through a new on-site evaluation process, involving 200 highly trained engineers and field technicians, and we reported our findings to Congress on May 20.
All of our new cars and trucks are now being equipped with even more advanced safety technologies, including our Star Safety System, brake override and improved event data recorders that read both pre- and post-crash data. As we focus on strengthening our quality assurance, we’re grateful to our customers for standing by Toyota.
Steve St. Angelo
North America Chief Quality Officer
Toyota Motor Engineering & Manufacturing North America

Displaying comments 1 - 3 of 3:

cakeboss said...
Toyota should specifically cite in a television commercial its domination of the JD Power DEPENDABILITY ratings--that is, long-term reliability and quality. Even better: washington post recently reported that 90% of cars in Kabul are used Corollas--so a commercial should show soldiers happily joking with locals in their old Corollas. It'd be a feel-good ad. Toyota, don't waste this opportunity.
10/4/10 at 12:00 AM

DNNaples said...
I think Toyota is doing a great job and is finally able to communicate to the public the steps it has taken to improve its product. I would have no problem purchasing another Toyota. Also, during the automotive recession, Toyota did not lay off a single worker worldwide. How many automakers can make that statement???
7/25/10 at 12:00 AM

Dan said...
Look, for core Toyota people like myself, there has never been any doubt about the safety of your vehicles. The real issue for me and a dozen people I know is the failure of Toyota to sell the 70 series in North America, specifically Canada for myself. You didn't need to spend the millions in product development on an FJ, only ship the 70 series to NA. Everyone who bought an FJ (I didn't-it's too weak) wanted the 70 series but couldn't get it. It is unfathomable that Toyota does not sell the world's flagship 4*4 in the world's largest automobile market. I'm no marketing guru, but it makes sense to me to do so. Canada has one of the world's harshest climates. Canadians need the 4*4 that is equipped to deal with it. Sell us the 70 series and make it a diesel!
7/20/10 at 12:00 AM

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