by Toyota Open Road Blog
If you’ve been following along with the business, you’ve seen that a growing number of drivers are embracing smaller cars.
As you know, Toyota is a full-line manufacturer, with a set of wheels for pretty much every driver, no matter his/her needs or tastes.
But as you also know, we made our reputation as a purveyor of small,
One primary motivation to pilot a small car hasn’t changed, from my college days until today. It’s gas mileage. Whether gas cost 35 cents a gallon, as it did when I was in college, or climbing toward (and perhaps past) $4 per gallon, as it now is doing, a tank that holds just 10 or-so gallons of this precious elixir, and an engine that carefully sips it like the valuable volatile it is, gets my attention.
But there’s more to it than just a reluctance to spend money on fuel. Small cars often seem more nimble, more responsive, more fun to drive. A Matrix or a Corolla S, for instance, just seems lighter on its feet than some larger cars do.
Today’s small cars offer levels of comfort and convenience not even dreamed about in the minimalist days of, for instance, the first Corolla. You used to have to sacrifice comfort and convenience when you drove small. Now, you don’t.
Are there downsides to all this? A few, maybe.
These are two reasons why small cars are not for everyone, and it’s why we’re a full-line manufacturer that offers vehicles ranging from the micro Yaris all the way up to the macro Sequoia, which marries surprising efficiency with the ability to haul up to eight passengers.
It is, after all, part of the American way to drive what you want. And now it seems that a growing number of folks want small. Small wonder, when you think about it, and not at all a big surprise.
So here’s my question: Are you big on small? If so, please tell us about it – especially if you switched from big to small. And please don’t forget to tell us why.
Originally published on the Toyota Open Road Blog on April 10, 2008.
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