Toyota to Display 2010 Tundra Pickup with New Work Truck Package at 2009 San Diego Auto Show
December 29, 2008
SAN DIEGO, December 22, 2008 - - Toyota Motor Sales (TMS) U.S.A, Inc., today announced that a new work truck version of the 2010 Tundra full-size pickup truck will make its U.S. debut at the 2009 San Diego Auto Show.
The Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, who require a tough no-frills truck with exceptional cargo and towing capacity. The new Work Truck Package will be available on Tundra 4x2 and 4x4 Regular and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 and two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.
Designed to deliver only the features commercial truck buyers need to get the job done, the Tundra Work Truck Package will be offered at a discount. Tundra models equipped with the Work Truck Package are expected to carry a discount that will range from $550 to $655 less than the truck’s standard manufacturer’s suggested retail price (MSRP), depending on the model. Final pricing of the Work Truck package will be announced shortly before the vehicle goes on sale in the Spring of 2009.
On the outside, the Tundra Work Truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.
Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Tundra standard personal-use features have been replaced or removed. Tundra’s standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.
NOTE TO EDITORS: Photos of the 2010 Tundra with the Work Truck package to accompany this story are available and can be retrieved in digital form by media without charge at http://pressroom.toyota.com.