New Prius to Make World Debut at 2009 NAIAS

December 12, 2008

December 12, 2008 - Torrance, CA - Toyota Motor Sales (TMS),U.S.A.,
Inc. will stage the world premiere of the all-new 2010 Toyota Prius at a press
conference at the 2009 North American International Auto Show in Detroit.

The all-new Toyota Prius, with a substantially revised Hybrid Synergy Drive system,
will deliver improved mileage, improved performance and a host of innovative new
features.

The press conference will be held on Monday, January 12 at 11:30
AM Eastern Time in the Riverview Ballroom in COBO Center and simulcast live to
the Toyota display area at the show. A video clip of the press conference will
be available for viewing following the event on the Toyota.com website.

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