Toyota President Watanabe Announces Environmental Agenda

January 13, 2008

January 13, 2008 - Detroit - Toyota Motor Sales (TMS), USA, Inc., held a media reception tonight at the 2008 North American International Auto Show at which Katsuaki Watanabe, president of Toyota Motor Corporation (TMC), announced a wide-ranging environmental agenda in response to the company's sustainable mobility vision.

Watanabe confirmed that a new clean diesel V8 engine will be offered in both the Tundra and Sequoia in the near future. By 2010, Toyota will accelerate its global plug-in hybrid R&D program. As part of this plan, Toyota will deliver a significant fleet of plug-in hybrid electric vehicles (PHEVs), powered by lithium-ion batteries, to a wide variety of global commercial customers, with many coming to the U.S.

To make that happen, Toyota has already started the planning phase to expand its Panasonic joint-venture battery factory. The expansion will add an assembly line to build lithium batteries for automotive applications.

Finally, Watanabe invited the media to attend next year's NAIAS, where Toyota will stage the world premieres of two all-new, dedicated hybrids, one for Toyota and one for Lexus.

"These two introductions will move us closer to our goal of selling a million hybrids per year in the next decade," said Watanabe.

< back

You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.