Prius Expands Options, Availability for 2008

October 01, 2007

October 1, 2007 – Torrance, CA - The Toyota Prius, the best-selling gas-electric hybrid vehicle in the United States and the world, becomes an even better value for 2008 with additional option packages. Furthermore, Toyota has increased availability of Prius at a time when concern is increasing over high fuel prices.

Prius delivers exceptional fuel efficiency without compromising performance or comfort. Prius provides the best fuel efficiency ratings of any midsize car sold in America, with estimated EPA ratings of 48 mpg in city driving, 45 mpg on the highway and 46 mpg in combined driving (according to the revised EPA testing method). The seemingly "reversed" city/highway figures reflect the unique powertrain that is optimized for maximum efficiency in the kind of slow-and-go driving that urban commuters experience

"As gasoline prices continue to remain high, the buying public has accepted hybrid technology as the norm for future automobile power," said Jim Lentz, executive vice president Toyota Motor Sales, U.S.A., Inc. "The ‘future" arrived at Toyota a decade ago with the original Prius, and today Toyota is the clear leader in hybrid vehicles."

Prius achieves its remarkable fuel efficiency while providing the level of performance expected from a conventional four-cylinder, automatic transmission midsize car, with zero-to-60 mph acceleration in about 10 seconds.

The Prius Touring Edition offers more spirited driving responses due to its European-tuned suspension and 16-inch alloy wheels. Externally, the Prius Touring Edition is distinguished by the alloy wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and integrated fog lamps.

Unique Design, Midsize Roominess and Outstanding Utility
The Prius rides on a 106.3-inch wheelbase that allows generous interior room and a smooth ride. The five-door liftback design not only looks like nothing else on the road, it is also one of the most aerodynamic production vehicles in America. Its super-low 0.26 coefficient of drag (Cd) helps to minimize interior noise and enhance fuel mileage.

With its "monoform" design, the Prius provides 96.2 cubic feet of passenger room, making it a midsize car. The rear seat in Prius offers a generous 38.6 inches of legroom. The liftback design, combined with the standard 60/40 split fold-down rear seatbacks, gives the Prius outstanding cargo capacity and flexibility. Rear cargo room measures 14.4 cubic feet.

Hybrid Synergy Drive

The current Prius was the first Toyota product to employ Hybrid Synergy Drive, the company"s third-generation gas-electric hybrid powertrain technology. Hybrid Synergy Drive is defined as a "full hybrid system," which means it is capable of operating in gas or electric modes, as well as a mode that combines the power of the gas engine and electric motor.

In the Prius, Hybrid Synergy Drive combines a 1.5-liter four-cylinder Atkinson Cycle gasoline engine and an electric drive motor. The gasoline engine produces 76 horsepower and 82 lb.-ft. of torque. As on all other Toyota passenger car engines, Variable Valve Timing with intelligence (VVT-i) helps to optimize power delivery across the engine speed range.

The permanent-magnet electric drive motor produces its maximum power of 50 kW (67 horsepower) from 1,200-1,540 RPM, and peak torque of 295 lb.-ft. from 0-1,200 RPM. The Prius produces 110 combined horsepower with its gas engine and electric motor.

The electronically controlled planetary gear-type continuously variable transmission does not have fixed gear ratios, but rather provides infinitely variable ratios in response to driving conditions.

A regenerative braking system further boosts system efficiency: when the Prius is coasting or the brakes are applied, the electric motor functions as a generator, capturing kinetic energy that would normally be lost as heat through the brakes and transforming it into useable electricity to recharge the batteries.

Driving Prius
In Prius, the computer-controlled powertrain seamlessly blends power from the gasoline engine, the electric drive motor and the generator. The driver typically does not feel the vehicle changing operational modes.

The Prius uses an electronically controlled "by-wire" throttle. A by-wire shift control replaces the traditional gearshift lever and allows tap-of-the-finger shifting using a small joystick mounted on the dash.

The Prius driver can monitor electric-gas power distribution through the Hybrid Synergy Drive system on the standard seven-inch touch-panel display monitor. This screen also displays navigation information on vehicles equipped with the optional navigation system.

The Most Stringent Emissions Certification
The Prius produces over 70 percent fewer smog-forming emissions than the average new vehicle. The Prius has been certified as a Super Ultra Low Emission Vehicle (SULEV) in California and those states adopting California standards. In the rest of the country, Prius is certified as Tier 2, Bin 3.

In California and states adopting the California rules, Prius is certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV). The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles.

Advanced Safety
Prius is engineered to provide the level of safety that a family car buyer expects. Passive safety features include front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all rear seating positions, advanced dual front airbags, standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags.

The driver and passenger advanced dual-stage front airbags inflate according to collision severity. The front passenger seat sensor is equipped with an occupant classification system to verify the front passenger's weight category to determine whether the airbag should inflate.

An available rear back-up camera projects an image of what the lens can detect behind the vehicle onto the dash-mounted LCD display when the vehicle is in reverse gear.

Prius also features a high level of dynamic driving control. The standard anti-lock brake system (ABS) integrates Brake Assist and Electronic Brake-force Distribution (EBD). Brake Assist (BA) can help apply maximum braking pressure during an emergency stop.

Vehicle Stability Control (VSC) is available as an option. VSC helps keep the vehicle going on its intended course by detecting front-wheel slide and rear-wheel slide during cornering and attempting to control either condition with torque intervention and/or by braking individual wheels. A standard tire pressure monitor system can detect a significant loss in pressure in one or more tires and alert the driver by a warning light.

Outstanding Toyota Value
The Prius offers excellent value for the midsize segment, regardless of powertrain type. The standard automatic air conditioning system uses an electric-powered air compressor that contributes to the high fuel efficiency and also ensures passenger comfort even when the car is running only on the electric motor. A rear window intermittent wiper, cabin air filtration, power windows and door locks and remote keyless entry are all standard on the Prius.

The steering wheel integrates fingertip controls for both the air conditioning and the six-speaker AM/FM/CD audio system. Available convenience packages include cruise control, tonneau cover and heated side mirrors.

Options to Personalize Prius
Prius customers can order an audio system upgrade that features MP3 capability and a mini-jack port in the center console. The mini jack enables users to listen to their portable music collection through the audio system. Leather seating and a leather-wrapped steering wheel – in a choice of two colors – are available to enhance comfort.

Other available options include an auto-dimming rear view mirror with Homelink® ¬universal transceiver, anti-theft system, fog lights, high-intensity discharge (HID) headlights, voice-activated navigation system and a JBL Premium AM/FM six-disc in-dash CD changer audio system with satellite radio capability and nine speakers. The JBL audio system integrates Bluetooth® technology, which provides a hands-free communication system when using a compatible Bluetooth-enabled cellular phone.

The optional Smart Key allows the driver to unlock the doors simply by carrying the remote entry key fob and pulling the exterior door handle. Inside, the driver pushes a "power" button located on the dash, presses the brake pedal, taps the gear-selector and drives away.

Long Warranty Protection
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.


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