Toyota Announces "Eco-Nomic Savings Bonus" Incentives Up to $2,000

April 04, 2007

April 4, 2007 – Torrance, CA - Toyota Motor Sales, U.S.A., Inc., today announced new "ECO-nomic savings bonus" incentives on 2007 Toyota Prius resulting in savings of as much as $2,000 on certain options packages.

"For more than three years, consumers shopping Prius found short supplies and premium pricing," said Jim Farley, group vice president, Toyota marketing. "Last Fall, we increased production by 50 percent, ensuring an ample supply. Beginning in mid-January, we added mild price incentives. The added supply and lower prices have attracted a whole new segment of mainstream buyers, resulting in all-time record-breaking sales in February and March. We think the Eco-nomic savings bonus will be even more successful in bringing hybrid technology to a broader range of mainstream buyers."

In February and March, Toyota offered mild financing and lease incentives on Prius, resulting in robust sales increases of 86.8 percent and 133.2 percent respectively, over the previous year, both all-time records.

With combined sales of 169,797 units in 2006, and 57,162 units through the first quarter of 2007, the Toyota Prius, Camry Hybrid and Highlander Hybrid are the industry’s three top-selling hybrid models. In calendar year 2007, combined sales of Toyota and Lexus hybrids will exceed a quarter million units.

Effective April 3, 2007, Prius customers will receive discounts on available factory-installed option packages, except the base and Package #1 (HE) models.

Discounts on pricing for factory-installed option packages range from $600 to $2,000. Each package in the program offers safety features such as Vehicle Stability Control (VSC), backup camera, Smart Key system and audio system with MP3 capability and auxiliary port.

Packages for Touring Edition are comprised of HID headlamps, backup camera, Smart Key system, JBL® Premium sound system with nine speakers, MP3 connectivity, Bluetooth®, VSC, security alarm, HomeLink®, navigation system, and leather steering wheel and seats.

Discounted MSRP for factory-installed option packages are outlined in charts below:

Factory-installed Options

New MSRP

Discount

Package #1 (HE)

Package Discontinued, Limited Supply Available

-----

Package #2 (HG)

$575

$600

Package #3 (HI)

$2,105

$600

Package #4 (HK)

$2,580

$800

Package #5 (NL)

$3,280

$2,000

Package #6 (NW)

$4,550

$2,000

Touring Edition
Factory-installed Options

New MSRP

Discount

Package #5 (NM)

$2,905

$1,750

Package #6 (NR)

$4,175

$1,750

 

The base MSRP for the Toyota 2007 Prius is $22,175 and the Touring Edition Prius MSRP starts at $23,070.

Categories

< back

You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.