Toyota First Asian OEM to Host SAE World Congress

March 30, 2007

March 28, 2007 - Ann Arbor, Michigan, – Toyota will serve as the first Asian OEM host company for the 2007 SAE World Congress. The 2007 SAE World Congress will be held April 16-19 in Detroit at the Cobo Center.

This year's theme for the congress is: Engineering for Global Sustainable Mobility—It's Up to Us. Yasuhiko Ichihashi, president Toyota Technical Center said, "For the automotive industry, the number one priority is planning for future generations and this theme challenges each of us to individually and collectively address these concerns." Toyota has teamed up with Delphi Electronics & Safety as the Tier One Strategic partner and DaimlerChrylser as this year's vice chair. "We have combined our strengths and skills to meet the challenges of 'continuous improvement' as we planned this year's Congress," said Yasuhiko Ichihashi.

For four days, the SAE 2007 World Congress exists as a rare microcosm of the global automotive industry—where the novice and the veteran will find what is necessary for enhancing core knowledge, while also gaining invaluable exposure to the people and the dialogue that will shape our industry, and in many ways, the world in which we live.

Toyota (NYSE:TM) established operations in North America in 1957. There are more than 1,700 Toyota, Lexus and Scion dealerships in North America which sold more than 2.8 million vehicles in 2006. Toyota directly employs over 41,000 in North America and its investment here is currently valued at more than $18.6 billion, including sales and manufacturing operations, research and development, financial services and design. According to a 2005 Center for Automotive Research study, Toyota, along with its dealers and suppliers, has generated nearly 400,000 U.S. jobs, including jobs created through spending by direct, dealer and supplier employees. Toyota currently produces 11 vehicles in North America, including the Avalon, Camry, Camry Hybrid, Corolla, Matrix, Sienna, Solara, Sequoia, Tacoma, Tundra and the Lexus RX 350. For more information about Toyota, visit

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