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2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

February 11, 2016
CHICAGO, Feb. 11, 2016 - - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.
Rally RAV4 Racing Program Poised to Win

Rally RAV4 Racing Program Poised to Win

February 11, 2016
2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

February 11, 2016

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Toyota’s Hot Debut Blasts Chicago Chill

Toyota’s Hot Debut Blasts Chicago Chill

February 09, 2016
It’s not quite grilling season, but Toyota is heating up the Windy City with a world premiere Thursday, Feb. 11.... more

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
 ... more

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Toyota Motor Sales Posts January 2016 Results

Toyota Motor Sales Posts January 2016 Results

February 02, 2016
TORRANCE, Calif. (Feb. 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported January 2016 sales. With two fewer selling days in January of 2016, sales were up 3.3 percent on a daily selling rate (DSR) basis. Total sales volume for January was 161,283 units, a decrease of 4.7 percent from January 2015 on a volume basis.... more

Toyota Camry Hybrid Enforces More Law Per Gallon

Toyota Camry Hybrid Enforces More Law Per Gallon

January 21, 2016
ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running only on electric power.  For a cop car, that makes it easier to sneak up on the bad guys.  These are just a few of the advantages discovered by the Arkadelphia, Arkansas Police Department when they replaced 10 of their aging Crown Victorias with Toyota Camry Hybrids.... more

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