Featured News

Toyota’s Hot Debut Blasts Chicago Chill

Toyota’s Hot Debut Blasts Chicago Chill

February 09, 2016
It’s not quite grilling season, but Toyota is heating up the Windy City with a world premiere Thursday, Feb. 11.
Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016

Events

Toyota Press Conference @ Chicago Auto Show

Toyota is heating up the Windy City with a world premiere Thursday, Feb. 11.

Latest News

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Toyota Motor Sales Posts January 2016 Results

Toyota Motor Sales Posts January 2016 Results

February 02, 2016
TORRANCE, Calif. (Feb. 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported January 2016 sales. With two fewer selling days in January of 2016, sales were up 3.3 percent on a daily selling rate (DSR) basis. Total sales volume for January was 161,283 units, a decrease of 4.7 percent from January 2015 on a volume basis.... more

Toyota Camry Hybrid Enforces More Law Per Gallon

Toyota Camry Hybrid Enforces More Law Per Gallon

January 21, 2016
ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running only on electric power.  For a cop car, that makes it easier to sneak up on the bad guys.  These are just a few of the advantages discovered by the Arkadelphia, Arkansas Police Department when they replaced 10 of their aging Crown Victorias with Toyota Camry Hybrids.... more

2016 Prius Set for Super-Sized Spot on February 7

2016 Prius Set for Super-Sized Spot on February 7

January 11, 2016
And in 50, the 2016 Toyota Prius will make a play of its own, starring in a 60-second ad that will air Feb. 7 during America’s biggest sporting event.
 ... more

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

Toyota to Announce New Details of Artificial Intelligence Research at Consumer Electronics Show

Toyota to Announce New Details of Artificial Intelligence Research at Consumer Electronics Show

December 09, 2015
TORRANCE, Calif. (Dec. 9, 2015) – Toyota will announce new details on its plans for research leveraging artificial intelligence at the 2016 Consumer Electronics Show in Las Vegas, Nevada.... more

Social Media

Featured Video

2016 Toyota Prius - 'The Longest Chase' - #GoPriusGo

Download Video

Featured Photos

2016 Consumer Electronics Show (CES 2016) - Toyota Exhibit 001
2016 Consumer Electronics Show (CES 2016) - Panel Discussion
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 004
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 006
2016 Consumer Electronics Show (CES 2016) - Toyota FCV Plus Concept 003
2016 Consumer Electronics Show (CES 2016) - Toyota FCV Plus Concept 004
2016 Consumer Electronics Show (CES 2016) - Toyota Exhibit 001

2016 Consumer Electronics Show (CES 2016) - Toyota Exhibit 001

Photo: Kathryn Rapier
Download Low Res. Download High Res.
2016 Consumer Electronics Show (CES 2016) - Panel Discussion

2016 Consumer Electronics Show (CES 2016) - Panel Discussion

Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt (far left) and Chuck Gulash, head of Toyota's Collaborative Research Center in Ann Arbor, Mich., (far right) moderate a panel discussion with the new TRI technical team at the Consumer Electronics Show (CES 2016) in Las Vegas, Jan. 5, 2016. Photo: Kathryn Rapier
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 004

2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 004

Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016. Photo: Kathryn Rapier
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 006

2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 006

Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016. Photo: Kathryn Rapier

Follow Us

Related Sites

Toyota USA www.toyota.com
Toyota Global www.toyota-global.com
Toyota Global Newsroom newsroom.toyota.co.jp/
Toyota Europe Newsroom newsroom.toyota.eu
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.