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See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. 
Watch West Coast Customs and SiriusXM Rock out the Toyota Sienna

Watch West Coast Customs and SiriusXM Rock out the Toyota Sienna

December 12, 2014
Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014

Latest News

Toyota Motor Sales Reports 3 Percent November Increase

Toyota Motor Sales Reports 3 Percent November Increase

December 02, 2014
TORRANCE, Calif. (Dec. 2, 2014) – Toyota, Scion and Lexus today reported total November 2014 sales results of 183,346 units, an increase of three percent over November 2013 on an unadjusted volume basis.  When adjusted for  25 selling days in November 2014 versus 26 selling days in November 2013, sales increased 7.1 percent over year-ago month.... more

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

November 18, 2014
TORRANCE, Calif., November 18, 2014 — The 2015 Tundra TRD Pro Desert Race Truck not only raced for over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000, it was also driven an additional 1,000 miles back to the start line of the race.  The Toyota team was first to the finish line in its “Full Stock” class, led by team coach and legendary Toyota off-road racer Ivan “Ironman” Stewart, and piloted by Toyota engineers and Toyota athletes. ... more

Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

November 18, 2014
NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, The SpongeBob Movie: Sponge Out of WaterThe SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car.  The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.  The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.... more

The Toyota Mirai Brings the Future to Your Driveway

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014
TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 ... more

2015 Toyota Prius c: Light, Tight, Bright and the Highest City Fuel Economy of Any Vehicle Without a Plug

2015 Toyota Prius c: Light, Tight, Bright and the Highest City Fuel Economy of Any Vehicle Without a Plug

November 19, 2014
TORRANCE, Calif., November 19, 2014 – Toyota’s most affordable hybrid vehicle is also its most fuel efficient.  The Prius c with EPA-estimated 53 MPG city / 46 MPG highway / 50 MPG combined, offers the highest MPG of any vehicle on the road today (MPGe vehicles not included).... more

Restyled 2015 Toyota Prius v Posts Big Numbers in Roominess and Fuel Economy

Restyled 2015 Toyota Prius v Posts Big Numbers in Roominess and Fuel Economy

November 19, 2014
TORRANCE, Calif., November 19, 2014 – The Toyota Prius v – the “big Prius” – gets a new look for 2015.   But Toyota didn’t mess with the outstanding roominess in the largest model in the Prius Family, a car sized for families with a hefty 42 MPG EPA combined fuel economy rating.... more

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Featured Video

Tacoma. Detroit. Dust Up.

The gloves come off when Tacoma rolls out at the 2015 North American International Auto Show. The all-new brute hits the stage at 12:50 p.m. EST, Monday Jan. 12. 
www.toyota.com/upcoming-vehicles/tacoma
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Introducing Toyota's New Fuel Cell Vehicle...Mirai

Toyota Motor Corporation President/CEO Akio Toyoda reveals the name of the new Fuel Cell Vehicle, Mirai, and talks about the research and development that went into the innovative sedan.

Featured Photos

2016 Toyota Mirai Fuel Cell Sedan 003
2016 Toyota Mirai Fuel Cell Sedan 004
2016 Toyota Mirai Fuel Cell Sedan 005
2016 Toyota Mirai Fuel Cell Sedan 012
2016 Toyota Mirai Fuel Cell Sedan 015
2016 Toyota Mirai Fuel Cell Sedan 006
2016 Toyota Mirai Fuel Cell Sedan 003

2016 Toyota Mirai Fuel Cell Sedan 003

Fuel Cell Vehicle (FCV), Hydrogen
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2016 Toyota Mirai Fuel Cell Sedan 004

2016 Toyota Mirai Fuel Cell Sedan 004

Fuel Cell Vehicle (FCV), Hydrogen
2016 Toyota Mirai Fuel Cell Sedan 005

2016 Toyota Mirai Fuel Cell Sedan 005

Fuel Cell Vehicle (FCV), Hydrogen
2016 Toyota Mirai Fuel Cell Sedan 012

2016 Toyota Mirai Fuel Cell Sedan 012

Fuel Cell Vehicle (FCV), Hydrogen
2016 Toyota Mirai Fuel Cell Sedan 015

2016 Toyota Mirai Fuel Cell Sedan 015

Fuel Cell Vehicle (FCV), Hydrogen
2016 Toyota Mirai Fuel Cell Sedan 006

2016 Toyota Mirai Fuel Cell Sedan 006

Fuel Cell Vehicle (FCV), Hydrogen

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