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Fueled by Bullsh*t

Fueled by Bullsh*t

April 22, 2015
TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.    

“Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.
New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

April 22, 2015
Toyota to Realign Manufacturing Operations in North America

Toyota to Realign Manufacturing Operations in North America

April 15, 2015

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Toyota Celebrates the Journey to the Games

Toyota Celebrates the Journey to the Games

April 16, 2015
TORRANCE, Calif. (April 16, 2015) – Now just 100 days away from the Opening Ceremony, Toyota, the Official Automotive Partner of the 2015 Special Olympics World Games, rolled out its national and local programs today, furthering its commitment to the World Games. Toyota and its network of dealerships across the U.S. have committed to raising funds to support athletes and their journey to the World Games in Los Angeles.... more

Mirai Takes the Stage at the National Mall

Mirai Takes the Stage at the National Mall

April 14, 2015
TORRANCE, Calif. (April 14, 2015) – Fifteen years ago, a little hybrid no one knew rolled onto the National Mall to celebrate Earth Day. That hybrid – the Toyota Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota will return to Washington, D.C., to showcase yet another revolutionary technology, the hydrogen fuel cell electric Toyota Mirai. Toyota has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17-19, featuring leading environmental voices, government leaders, star-studded performances and a Mirai activation. The celebration marks the beginning of a month of fuel cell features and festivities for Toyota.... more

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show

April 02, 2015
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.  Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. ... more

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

April 02, 2015
Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 ... more

Toyota Motor Sales Reports 4.9 Percent March Increase

Toyota Motor Sales Reports 4.9 Percent March Increase

April 01, 2015
TORRANCE, Calif. (April 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis. ... more

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Featured Video

Toyota Mirai - Fueled by Bullsh*t

Hydrogen is almost everywhere. It's in water, grass, and yes, even bullsh*t. But can it fuel a car? Discover more at Toyota.com/FBE.
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2015 NYIAS - 2106 Toyota RAV4 Hybrid Bird's Eye View Camera

The 2016 Toyota RAV4 Hybrid offers a Bird’s Eye View Camera with an industry first perimeter scan feature.
 

2015 New York International Auto Show - 2016 Toyota RAV4 Hybrid Debut

Toyota Group Vice President and General Manager Bill Fay debuts the 2016 Toyota RAV4 Hybrid Debut at the 2015 New York International Auto Show on April 2, 2015.

Featured Photos

2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 001
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 003
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 005
2015 NYIAS - 2016 Toyota RAV4 Hybrid 001
2015 NYIAS - 2016 Toyota RAV4 Hybrid 002
2015 NYIAS - 2016 Toyota RAV4 Hybrid 003
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 001

2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 001

Bill Fay, Group Vice President and General Manager of Toyota Division unveils the all-new 2016 Toyota RAV4 Hybrid at the 2015 New York Auto Show on April 2, 2015. Toyota is the leader in gas-electric hybrid sales in the U.S. since 2000 and now has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. Photo: Joe Polimeni/Toyota
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2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 003

2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 003

Bill Fay, Group Vice President and General Manager of Toyota Division unveils the all-new 2016 Toyota RAV4 Hybrid at the 2015 New York Auto Show on April 2, 2015. Toyota is the leader in gas-electric hybrid sales in the U.S. since 2000 and now has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4. Photo: Joe Polimeni/Toyota
2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 005

2015 NYIAS - 2016 Toyota RAV4 Hybrid Reveal 005

Bill Fay, Group Vice President and General Manager of Toyota Division unveils the all-new 2016 Toyota RAV4 Hybrid at the 2015 New York Auto Show on April 2, 2015. Photo: Joe Polimeni/Toyota

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