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Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
 
Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
Toyota Motor Sales Posts January 2016 Results

Toyota Motor Sales Posts January 2016 Results

February 02, 2016

Latest News

Toyota Camry Hybrid Enforces More Law Per Gallon

Toyota Camry Hybrid Enforces More Law Per Gallon

January 21, 2016
ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running only on electric power.  For a cop car, that makes it easier to sneak up on the bad guys.  These are just a few of the advantages discovered by the Arkadelphia, Arkansas Police Department when they replaced 10 of their aging Crown Victorias with Toyota Camry Hybrids.... more

2016 Prius Set for Super-Sized Spot on February 7

2016 Prius Set for Super-Sized Spot on February 7

January 11, 2016
And in 50, the 2016 Toyota Prius will make a play of its own, starring in a 60-second ad that will air Feb. 7 during America’s biggest sporting event.
 ... more

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

Toyota to Announce New Details of Artificial Intelligence Research at Consumer Electronics Show

Toyota to Announce New Details of Artificial Intelligence Research at Consumer Electronics Show

December 09, 2015
TORRANCE, Calif. (Dec. 9, 2015) – Toyota will announce new details on its plans for research leveraging artificial intelligence at the 2016 Consumer Electronics Show in Las Vegas, Nevada.... more

Return of the Disrupter: All-New 2016 Toyota Prius Rewrites the Hybrid Rule Book It Created

Return of the Disrupter: All-New 2016 Toyota Prius Rewrites the Hybrid Rule Book It Created

November 18, 2015
Nearly two decades before “disrupting” became a good thing to do, Toyota did it to the auto industry by launching the world’s first mass production gasoline/electric hybrid vehicle, the Prius. After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor -- the all-new fourth-generation 2016 Prius liftback. The new version of this global green icon takes the hybrid concept farther than ever with striking design, with expected higher fuel economy ratings, and greater ride comfort. New levels of driving satisfaction and refinement will reward the Prius faithful and surprise those new to the movement.
 ... more

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

December 11, 2015
TORRANCE, Calif. (Dec. 11, 2015) — Toyota once again led the industry on the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Nine Toyota, Lexus and Scion models received the IIHS’ highest award for 2016, the TOP SAFETY PICK+, the most of any manufacturer.  ... more

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Featured Video

2016 Toyota Prius - 'Heck on Wheels' - #GoPriusGo

We’re talkin’ ‘bout Heck on Wheels, people. We're also talking about getting you — yes, YOU — featured in a commercial on the day of the big game. Keep your eyes glued to #GoPriusGo on Twitter during the entire game this Sunday to get your chance to have your tweet seen by the entire football-loving world.
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Hybrid Law, a Peter Byck film

The Arkadelphia Arkansas Police Dept. needed 10 new cop cars - they chose Toyota Camry Hybrids. Some cops were happy, others not so much. See what happens when the old school meets the new.

Toyota RAV4 Rally Vehicle - They Were Dropping Like Flies…

Off-road racer Ryan Millen’s new challenge for 2015 is stage rallying. But the Baja 1000 class winner is taking the road less travelled, choosing to build and race a production-based Toyota RAV4. The family-friendly, crossover SUV will be competing against rally-honed machinery like the Ford Fiesta and Subaru WRX, but taking such a different approach is half the fun.
 

Featured Photos

2016 Consumer Electronics Show (CES 2016) - Toyota Exhibit 001
2016 Consumer Electronics Show (CES 2016) - Panel Discussion
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 004
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 006
2016 Consumer Electronics Show (CES 2016) - Toyota FCV Plus Concept 003
2016 Consumer Electronics Show (CES 2016) - Toyota FCV Plus Concept 004
2016 Consumer Electronics Show (CES 2016) - Toyota Exhibit 001

2016 Consumer Electronics Show (CES 2016) - Toyota Exhibit 001

Photo: Kathryn Rapier
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2016 Consumer Electronics Show (CES 2016) - Panel Discussion

2016 Consumer Electronics Show (CES 2016) - Panel Discussion

Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt (far left) and Chuck Gulash, head of Toyota's Collaborative Research Center in Ann Arbor, Mich., (far right) moderate a panel discussion with the new TRI technical team at the Consumer Electronics Show (CES 2016) in Las Vegas, Jan. 5, 2016. Photo: Kathryn Rapier
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 004

2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 004

Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016. Photo: Kathryn Rapier
2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 006

2016 Consumer Electronics Show (CES 2016) Press Conference - Dr. Gill Pratt 006

Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016. Photo: Kathryn Rapier

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Toyota Global www.toyota-global.com
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Toyota Europe Newsroom newsroom.toyota.eu
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